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www.ibm.com/cloud

Mujdat Timurcin

mujdat@tr.ibm.com

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Challenges we face everyday...

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Cloud computing is a new consumption and delivery model inspired by consumer Internet services. Cloud computing exhibits the following 5 key characteristics:

• On-demand self-service • Ubiquitous network access• Location independent resource pooling• Rapid elasticity• Pay per use

While the technology is not new, the end user focus of self-service, self-management leveraging these technologies is new.

Virtualization ServiceAutomation

& SOA

UsageTracking Web 2.0

End User Focused

Is cloud computing really new? Yes, and no.

42007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

The Cloud business model shows adoption is still in the “early adopter” stage, with a significant transition over time.

We’re hereWe’re here

Source: IBM Market Insights Assessment, with IDC, Gartner and other data source inputs and IPR consultation through August 2010Source: IBM Market Insights Assessment, with IDC, Gartner and other data source inputs and IPR consultation through August 2010

Source: Gartner Report 2010

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IT is drawn to cloud’s cost, efficiency and control…

…while business users are drawn to cloud’s simplified,self-service experience and new service capabilities.

of CIOs plan to use cloud—up from 33% two years ago.

of business executives believe cloudenables business transformation and leaner, faster, more agile processes.

2011 IBM CIO Study, London School of Economics, December 2010

Eff

icie

ncy

Tra

nsf

orm

atio

n

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Operational Definition for Cloud ComputingA user experience and a business model Cloud computing is an emerging style of IT delivery in which applications, data, and IT

resources are rapidly provided as standardized offerings to users over the web in a flexible pricing model.

An infrastructure management and services delivery methodology Cloud computing is a way of managing large numbers of highly virtualized resources

such that from a management perspective, they can be automatically aggregated to deliver services. This can then be used to deliver services with elastic scaling.

Monitor & ManageServices & Resources

CloudAdministrator

DatacenterInfrastructure

Service Catalog,ComponentLibrary

Service Consumers

Component Vendors/Software Publishers

Publish & UpdateComponents,Service Templates

IT Cloud

AccessServices

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Cloud Computing – A Business Value

Cloud computing is a model for enabling cost effective business outcomes through the use of shared application and computing services. The

value …. if possible …. is better economics in the execution of business processes.

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What is different about cloud computing?

With cloud computingWithout cloud computing

Virtualized resources Automated service

management Standardized services

Location independent

Rapid scalability Self-service

Software Hardware

Storage Networking

Software

Hardware

Storage

Networking

Software

Hardware

Storage

Networking

Note: Elements of cloud computing taken from NIST, Gartner, Forrester and IDC cloud computing definitions

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Differences: Cloud Computing & Traditional IT

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Server / Storage Utilization 10-20%

Self service None

Test Provisioning Weeks

Change Management Months

Release Management Weeks

Metering/Billing Fixed cost model

Standardization Complex

Payback period for new services Years

70-90%

Unlimited

Minutes

Days/Hours

Minutes

Granular

Self-Service

MonthsLegacyenvironments

Cloud enabled enterprise

Cloud accelerates business value across a wide variety of domains.

Capability From To

VIRTUALIZATION

AUTOMATION

STANDARDIZATION

Cost Flexibility

Benefits of Cloud Computing

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Delivering the IBM Cloud platform through a spectrum of delivery models

Private Public

Hybrid

IT capabilities are provided “as a service,” over an intranet, within the enterprise and behind the firewall

Internal and external service delivery methods are integrated

IT activities / functions are provided “as a service,” over

the Internet

Enterprise data center

Enterprise data center

Private cloud Hosted private cloud

Managed private cloud

Enterprise

Shared cloud services

A

Enterprise

B

Public cloud services

A

Users

B

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Adoption patterns are emerging for successfully beginningand progressing cloud initiatives.

IaaS: Cut IT expense and complexity through a cloud enabled data center

PaaS: Accelerate time to market with cloud platform services

SaaS: Gain immediate access with business solutions on cloud

Innovate business models by becoming a cloud service provider

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Four major types of Cloud Computing services are emerging

Infrastructure-as-a-Service (IaaS)

Platform-as-a-Service (PaaS)

Software-as-a-Service (SaaS)

Servers Networking Storage

Middleware

Collaboration

Financials

CRM/ERP/HR

Industry Applications

Data Center Fabric

Shared virtualized, dynamic provisioning

Database

Web 2.0 ApplicationRuntime

JavaRuntime

DevelopmentTooling

Business Process-as-a-Service (BPaaS)

Employee Benefits Mgmt.

Industry-specific

Processes

Procurement

Business Travel

IBM Examples

LotusLive

Virtual Cloud

Storage

Public Desktop

Cloud

Computing On

Demand

TestCloud

SecurityCloudSvcs

Rational AppScan

MBPSOfferings

IBM BPM Blue Works

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IBM delivers prescriptive, repeatable cloud solutions forour clients’ most pressing priorities.

Pre-built, pre-integrated IT infrastructures tuned to application-specific needs

Integrated service management, automation, provisioning, and self service

Software-as-a-Service delivering IT and

process orchestration within and across

organizations

Cloud Enabled Data Center Cloud Platform Services Business Solutions on Cloud

Advanced, reliable, highly secure and

scalable platform for creating, managing,

and monetizing cloud services

Cloud Service Provider

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Cloud ServiceDeveloper

Cloud ServiceConsumer

Cloud Service Provider

Cloud Computing Reference Architecture

Service

De

livery P

orta

l

BSSBusinessSupportServices

Offering Mgmt

Order Mgmt

Accounting & Billing

Customer Mgmt

Entitlements

Contract Mgmt SLAReporting

Pricing / Rating

Peering & Settlement

Subscriber Mgmt

Service OfferingCatalog

Invoicing

OSSOperationalSupportServices

Service Automation Mgmt

Virtualization Mgmt

Reporting & AnalyticsMetering

Service

De

velop

me

nt Po

rtal

Common Cloud Platform

Security & Resiliency

Consumer Administrator

Consumer Business Manager

Partner Clouds

Customer In-house IT

Service Def. & Developm.. Tools

Image Creation Tools

Developer

Service Definitions

Software-as-a-Service - e.g. Lotus LiveCloud

ServicesPlatform as-as-Service - e.g. Desktop Cloud

Use

r In

terface

Service User

Infrastructure-as-a-Service - e.g. Compute Cloud

Virtualized Infrastructure – Server, Storage, Network

Managed Environm

entM

anagement Environm

ent

…

Operational Console

Provisioning

Monitoring & Event Mgmt

Service Delivery Catalog

Configuration Mgmt

Continuity Mgmt, Backup / Restore Asset Mgmt

Service Request Mgmt

Service Level Mgmt

Image Lifecycle Mgmt

Capacity, Perform. Mgmt

Incident, Problem & Change Mgmt

Service Provider Portal

Service Business Manager Service Operations Manager

AP

IA

PI

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Cloud-Enabled Data Center Model

Service Request & Operations

Self-service UI

AdministratorsAdministrators

Virtual Servers, Storage, Network

Service Automation

Service Automation

ProvisioningProvisioning

MonitoringMonitoringUsage &

AccountingUsage &

Accounting

BSSBSS OSSOSS

Cloud AdministrationService Management

Dev & Test Zone QA Zone Production Zone• Application Lifecycle

Management• Development Tool

Integration

• Multi-tier infrastructure

• Multi-tier infrastructure

• Web / App / Database

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Building a cloud foundation

OptimizeCloud Ready

Integrated virtualization management with IT service delivery processes

Elastic scaling Pay for use Self-service

provisioning Simplified deployment

with virtual appliances

Consolidate and Virtualize

Virtualization must become strategic across all platforms – servers and storage

Monitor the virtualized environment

Discovery, dependency and change tracking

Automate and Manage

Automated provisioning / de-provisioning

Pool standardized virtualized building blocks

Capture and catalog virtual images used in the data center

Management of the virtualized environment

App

OS

Image

App

OS

Image

App

OS

Image

App

OS

Image

Image Library

STANDARDIZATION

LIFE CYCLE MANAGEMENT

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Understand which of your workloads are right for the cloud (and which are ready to move)

Ready for cloud…Ready for cloud…

May not yet be ready for migration…

May not yet be ready for migration…

Sensitive Data

Complex processes & transactions

Regulation sensitive

Not yet virtualised 3rd party SW

Highly customised

Analytics

Collaboration

Development & Test

Workplace, Desktop & Devices

Infrastructure Storage

Infrastructure Compute

Business Processes

Industry Applications

Pre-production systems

Information intensive

Isolated workloads

Mature workloads

Batch processing

New workloads made possible by clouds…

New workloads made possible by clouds…

Medical Imaging

Financial Risk

Collaborative Care

Energy Management

Disaster Recovery

Engineering Design

Government Services

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Networking

Storage

Servers

Virtualization

O/S

Middleware

Runtime

Data

Applications

Traditional On-Premises

Networking

Storage

Servers

Virtualization

O/S

Middleware

Runtime

Data

Applications

Platformas a Service

Networking

Storage

Servers

Virtualization

O/S

Middleware

Runtime

Data

Applications

Softwareas a Service

Vendor Manages in Cloud Client Manages

Standardization; OPEX savings; faster time to valueStandardization; OPEX savings; faster time to value

Networking

Storage

Servers

Virtualization

Middleware

Runtime

Data

Applications

Infrastructureas a Service

O/S

Defining viable workloads is one of the elements of Cloud success

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Key Steps to Cloud Strategy

Implement Cloud

Servers Storage

Network

Infrastructure

Platform & Applications

EmailBus

Apps

BPMSys

Mgmt

Info Mgmt

Web Svr

Assess Workload

E-Mail, Collaboration

SoftwareDevelopment

Test & Pre-Production

DataIntensive

Processing

Database ERP

Determine Cloud Delivery Model

Enterprise

Private Public

Hybrid

Trad

IT

Create IT Roadmap

Capital

Private Cloud

Hybrid

Cloud

Tim

e

TradIT

RentFinancial

Work

load

Cu

sto

mS

tan

dard

Establish Architecture

Service Definition

Tools

Service Publishing

Tools

ServiceFulfillment &Config Tools

ServiceReporting &

Analytics

ServicePlanning

RoleBasedAccess

OSS

BSS

Infrastructure

Platform

Software

End Users,

Operators

ServiceCatalog

OperationalConsole

Cloud Services

Cloud Platform

Define Business Value

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1. Identify business value drivers. Add IT drivers if known.

2. Prioritize the value drivers giving a weight to each based on their relevance to the business mission.

3. Identify business characteristics: Differentiating, Competitive, and Base (core)

4. Determine ‘pricing model’ using categories:Penetration/loss leader, neutral, and early adoptor/skim

5. Identify existing customer provided services and add any new services (fine or coarse grained)

6. Map service (in matrix form) against value drivers (from Step 1) and level of effort required for implementation

7. Determine delivery model based on value of the service to the business: Private, Public or hybrid cloud model

8. Partnering / Integration. What services will be:

a)Internally built and hostedb)Provided by third party

– What Are The Steps?