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World View

Anita Brown-GrahamOctober 20, 2010

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Presentation Outline

• Institute for Emerging Issues

• Why Creativity Can’t Wait

• Local Initiatives Aimed at

Creativity

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Who We Are and What We Do

• The Institute for Emerging Issues (IEI) is a public policy think-and-do tank.

• We convene and support leaders who tackle the biggest issues facing North Carolina's future.

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Factors: Outsourcing

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Factors: Automation

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Factors: Abundance

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What is Creativity?Creativity means generating ideas that can be used to solve problems or invent new products and services.

Creativity Innovation Competitive Advantage

What Are Creative Skills?

Right

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They utilize more of your right brainSource: Wired Magazine, February 2005

What Are Creative Skills?

Left Brained Skills• Linear• Logical• Analytical Tasks

(Think of the SAT)

Right Brained Skills• Big Picture• Empathy• Inventiveness• Artistry

(Think Multidisciplinary)

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Why Creativity Can’t Wait

• North Carolina companies can no longer compete on price alone to stay ahead.

• N.C. lost 130,000 jobs in 2009 (276,000 since January 2008) and we are expected to add only 32,000 jobs in 2010.

• N.C. must think our way out of the recession by generating intellectual capital and rethinking design.

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Creativity Examples

Smarter ways to do old jobs

Providing new services

Combining existing

technology

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New Thinking, New Jobs

• Creative workers are found in N.C. in all sectors of the economy.– Jobs pay above the state average and are more

resilient in economic downturns.

• Creative workers are 5.5% of N.C.’s workforce.

• Creative job growth outpaced overall job growth in N.C. from 2002-2009 (18% vs. 8%).

• Creative work increased faster in NC than in the U.S. as a whole (18% vs. 13%).

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New Thinking, New Jobs

• 15 industries with highest concentration of creative workers employed 4.5% of N.C.’s workforce in 2008.

• Top creative industry growth rates (2002-08):– Internet publishing and broadcasting (167%)

– Science and engineering research (90%)

– Specialized design (37%)

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IEI’s Business Committee on Creativity

• BCC will review promising practices for assessing creativity in K-12 education aligned with skills needed for today’s business employees.

• As a K-12 educator, what advice would you give the BCC about education?

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World View

Anita Brown-GrahamOctober 20, 2010