April-June 2006 Windows Hosting Seminar Series Why Microsoft ® Windows ® Web Hosting? Laurent Bonnet Hosting Solutions Architect Microsoft Corporation [email protected]
1. Why Microsoft Windows Web Hosting? Laurent Bonnet Hosting
Solutions Architect Microsoft Corporation [email_address]
2.
3.
4.
If there could only be one recommendation to every provider in
the hosting marketplace, it would be to sell your service
capabilities and stop selling the technicals of your hosting
service.
Tier 1 Research, 2005 Year-End Market Size/Share Review, March
2006
5. Agenda
Market Opportunity
Microsoft Windows Web Hosting
Platform Readiness
Partnering with Microsoft
6. Key Hoster Questions
Can Microsoft Windows scale to meet hosting needs?
Is Windows secure and datacenter ready?
What about Windows licensing costs?
What if I dont have any Windows administration expertise?
Is there good Windows support in the control panels?
7. Market: Growth Projections
13 percent (CAGR) growth in United States hosting revenue
through 2009
12-month growth in active sites 28 percent EMEA (Netcraft)
12-month Web facing server growth 19 percent (Netcraft)
Robust customer growth but slow revenue growth (3 percent
CAGR)
: IDC, U.S. Web Hosting Services 2005-2009 Forecast, Doc #3338, May
2005
8. Market: Hoster Needs
Todays Differentiators
Price
Disk space
Data transfer
Number of mailboxes
Web Hosters Are Looking To:
Reduce operational costs to meet price points
Quickly launch new services to increase average revenue per
user (ARPU)
Create loyalty and reduce churn
Source: IDC, U.S. Web Hosting Services 2005-2009 Forecast, Doc
#3338, May 2005
9. Why Microsoft?
Microsofts commitment to shared hosting
We want to be the best platform for shared hosting Steve
Ballmer, eWeek, Nov 16, 2005
Windows provides an end-to-end hosting platform
Windows hosting will help increase your ARPU
End-customers have shown preference for Windows
Microsoft has been extremely proactive in addressing key service
provider issues . Microsofts proven commitment to has greatly
contributed to the growing demand for Windows-based hosting.
Melanie Posey, Research Director at IDC
10.
11. Brand Recognition
Customer choices driven by brand recognition
Enables selling to technical and business decision makers
Source: Businessweek, August 2005. (Interbrand study) 0 10,000
20,000 30,000 40,000 50,000 60,000 70,000 80,000 Coca-Cola IBM
Intel Nokia McDonalds Marlboro Value (millions of $) Microsoft GE
Disney Toyota Mercedes Benz Citi
12. Preference for Windows
Over half indifferent to operating system
Those with operating system preference chose Windows 16 to
1
Source: Based on study conducted by EdgeStrategies with SMBs in a
large European market. Do you have a preference for which server
operating system your Web site runs on? Have No Strong Operating
System Preference
13. Windows Helps Increase Your ARPU
Only Company with Products for Your End-Customer Segments
Consumers, developers, small and medium-sized businesses
(SMBs), resellers
Renewed Focus on Service Strategy
More products supported for hosting scenarios
Differentiation Beyond Infrastructure to Value-Added
Service
We Have a Roadmap
14. Offering Roadmap (1/2) * Future offering + +
Shared or Virtual Private
Server (VPS) Plan with:
Domain name
POP3
FTP and Microsoft FrontPage Server Extensions
ASP and ASP.NET
Control Panel
DotNetNuke or Community Server
Web site starters
Access database
Shared Plan with:
Domain name
POP3
Web site
Site builder with consumer templates
Starter
VPS or Dedicated Plan with:
Rich e-mail via Outlook
Wireless messaging
Microsoft SQL Server Express or Workgroup Edition
Shared or VPS Plan with:
Microsoft Outlook Web Access
Microsoft SQL Server 2005 database
Public and private Web sites
Web site backup and restore
E-commerce site
PayPal button
Developer
Shared Plan with:
Wireless messaging
Self-service backup and restore *
Antivirus protection *
Shared Plan with:
Better spam and antivirus protection
Public and private Web sites
Video streaming
Consumer Premium Standard Offering
15. Offering Roadmap (2/2) * Future offering + +
VPS or Dedicated Plan with:
SharePoint site for collaboration
Presence and secure IM
Voice over IP (VoIP) services integration *
Self-service backup and restore
Hosted Customer Relationship Management (CRM)
Hosted Enterprise Resource Planning (ERP) *
Hosted Line of Business (LOB) applications *
VPS or Dedicated Plan with:
Rich e-mail via Outlook
Wireless messaging
SharePoint site for collaboration
Online marketing
E-commerce site
Shared or VPS Plan with:
Domain name
Microsoft Outlook
Outlook Web Access
Shared calendar
Web site and site builder tools
Corporate starter kit
Control Panel
Secure Sockets Layer (SSL) support
PayPal button
DotNetNuke
Search engine optimization
SMB
Shared Plan with:
Domain name
POP3
Web site and site builder tools
DotNetNuke
Control Panel
Search engine optimization
Site statistics
Starter
Shared or VPS Plan with:
Microsoft Office Outlook 2003
Outlook Web Access
Contacts and calendar
Public and private areas
PayPal button
Online folders sync*
Backup and restore
Standard
Shared or VPS or
Dedicated Plan with:
Rich e-mail via Outlook
Wireless messaging
Microsoft SharePoint site for collaboration
Presence, instant messaging (IM)
E-commerce site
Line-of-business (LOB) applications *
SOHO (small or home office) Premium Offering
16. The Platform Is Ready! Microsoft Active Directory Streaming
Media Services Microsoft ASP.NET Microsoft Windows Terminal
Services Microsoft .NET Framework Microsoft Windows File, Windows
SharePoint Services Internet Information Services (IIS) Virtual
Private Network (VPN), Remote Access Service (RAS), DNS, Dynamic
Host Configuration Protocol (DHCP) Microsoft Windows Server 2003 -
Server Platform Microsoft Office Server Microsoft Virtual Server
2005 Microsoft Office Live Communications Server 2005 Microsoft
Windows Storage Server 2003 Microsoft Exchange Server Microsoft SQL
Server Microsoft Operations Manager (MOM) Application Services
Platform Infrastructure Operations Infrastructure
17. Microsoft Windows Server Fundamentals
Improved Performance
310 percent improved throughput vs. Windows 2000 with 10K
sites
21x faster IIS startup time
Improved Reliability and Availability
8x downtime improvement over Microsoft Windows NT 4
4x downtime improvement over Windows 2000
0 2000 4000 6000 8000 1P 4P 8P Requests/second Windows Server 2000
Windows Server 2003 ASP.NET Performance (Source: NILE Ecomm
Benchmark) 120% 170% 50%
18. Microsoft Windows Security
Yankee Group study results
Overall security of Linux and Windows servers nearly equal
Windows servers recover 30 percent faster from security attacks
than Linux servers
Patch management woes lessen for Windows but are on the rise
for Linux
Focused on creating secure products via Secure by Design,
Secure by Default and Secure in Deployment (SD3) principle
It seems that Microsoft has learned this lesson. Microsoft has
spent a fortune in time and money to improve the security of its
software and has made incredible headway. Michael Gavin, Senior
Analyst, Forrester (ZDnet)
19. IIS Scalability
IIS Scalability Test Conducted by VeriTest
Test Results
IIS 6.0 will host over 30,000 unique static HTML Web sites
IIS 6.0 will host over 11,000 FrontPage sites
IIS 6.0 will host over 2,000 ASP.NET Web sites
20. Integrated Solutions for Hosting Scenarios
A collection of best practices, scripts, and tools that enable
hosting providers to deploy a centralized and automated management
infrastructure.
21. Solution Roadmap
Technical perspective guidance to meet the needs of
different hoster profiles
Basic Profile
Single server solution
Minimal investment
Standard Profile
A scalable architecture based on Active Directory
Can grow as your business ramps up
Dynamic Profile
A scalable architecture with high degree of automation
Enables easy addition of new services
22. Microsoft As Your Partner Partners Solutions Licensing
Technical Training Marketing Tools Increasing Margin Reducing TCO
Building Markets Sharing Risk/Reward Sharing Knowledge Investment
protection Cost reduction Help partners sell Time-to-market
23. Services Provider Licensing Program (SPLA)
Features
Pay monthly
No up-front costs
No commitments
Always latest versions
Allows shared usage
Business Benefits
Cost control (OPEX)
Low risk (pay-as-you-go)
Competitive pricing
Free demos, tests and evaluations
Learn more at: www.microsoft.com/serviceproviders/licensing and
www.explore.ms
24. Microsoft SPLA Features
Customer demonstrations
Allows service provider to dedicate 50 active user IDs in order
to demonstrate software services to prospective customers without
need to report use
Customer evaluations
Allows free use of product by end customer on a trial basis for
up to 30 days
Evaluation and testing
Default allows service provider to test and evaluate software
product without need to report use for up to 90 days
25. Microsoft Partner Program
What Is It?
Leverages Microsoft Partner Program
Rewards partners for impact of their solutions
Benefits
Associate Microsoft brand with your company
Increase customers reach through marketing resources
Reduce your operating costs using valuable software, training,
and support resources
26. Marketing and Training Support
Marketing
Marketing Playbook with sample Web site offer description
Lead generation
Hoster directory on Microsoft Web site
Product launch promotions
Training
Regular webcasts by subject matter experts
Certification
Online technical forums staffed by Microsoft hosting team
27. Summary
Microsoft is committed to shared hosting for the long haul
Windows offers a complete end-to-end hosting platform
Windows shared hosting will help increase your ARPU
Hosting customers have shown preference for Windows
Get started by signing up for Microsoft Hosting program
28. 2006 Microsoft Corporation. All rights reserved. This
presentation is for informational purposes only. Microsoft makes no
warranties, express or implied, in this summary.
