23
1 When Execution Matters A Practical Approach to Enterprise SOA Adoption Silicon Image & Trianz at NorCal OAUG Training Day 2008

1 When Execution Matters A Practical Approach to Enterprise SOA Adoption Silicon Image & Trianz at NorCal OAUG Training Day 2008

  • View
    216

  • Download
    0

Embed Size (px)

Citation preview

1When Execution Matters

A Practical Approach to Enterprise SOA Adoption

Silicon Image & Trianz

at

NorCal OAUG Training Day 2008

2When Execution Matters

Agenda

Background Why SOA Barriers to Adoption Case Study: SOA Adoption at Silicon Image Conclusion

3When Execution Matters

Headquartered in Sunnyvale, CA, USA

• 600+ Employees• Revenue $295M (2006)• 38.9% growth (from 2005)• Oracle applications 11.5.10

www.siliconimage.com

SIMG (NASDAQ)

Silicon Image is a leader in the design and implementation of high-speed digital interface technologies for CE and PC markets.

As a technology innovator, Silicon Image creates and drives industry standards for digital content delivery, including HDMI, DVI, UDI, and SATA.

Silicon Image Background

4When Execution Matters

Trianz Background

Silicon Valley Office

2903 Bunker Hill LaneSuite 220Santa Clara, CA 95054USA

Tel: +1 (408) 387-5800

www.trianz.com

Established firm with over 700 associates worldwide

Known for superior execution and long-term client partnerships

Global reach with offices in Santa Clara, San Diego, Tokyo and Bangalore

Serving Fortune 500 and fast-growing mid-sized companies on a global basis

Experienced professionals with business consulting, industry and technology backgrounds

High Technology

Communications & Media

Financial Services

Retail & CPG

5When Execution Matters

Oracle Titan Award 2007

Trianz is the 2007 North America Oracle Titan Award winner for High Tech Industry Solution

19,500+ Oracle Partners19,500+ Oracle Partners 65 judges

19 North American Oracle

Titan Awards

6When Execution Matters

SOA Today – Jargon Overload

SOA

BAM

BPEL

SDO

ESB

UDDI

SOAP

SCA

CTO’s today are faced with an overload of technical terms relating to SOA:

VTD-XML

WSDL

Java EE

7When Execution Matters

Agenda

Background Why SOA Barriers to Adoption Case Study: SOA Adoption at Silicon Image Conclusion

8When Execution Matters

And what happens when the organizationmakes a strategic acquisition in Germany?

SOA Enables System Integration

OracleHR

OnlineRecruiting

SuccessFactors

EquityEdge

OnlineBenefits

SOA

GermanyHR

??

?

?

SOA Enabled IT Systems:• Agile – Rapidly meet business needs• Reusable – Leverage existing

solutions• Standardized – Meets cross-functional

challenges

But so what? Why notskip the middle-man?

You could…but significant IT systems are rarely that simple…

The plot thickens…

Direct point to pointbecomes a complex web of connections

each requiring custom maintenance…

The SOA Solution

ADP

Why SOA? – Why not Point-to-Point?SOA Is Inevitable

9When Execution Matters

Why SOA – Business Benefits from a Solid SOA-Enabled IT Foundation

Business Needs

SOA-Enabled IT

AgilityDevelopment

EfficiencyStandardization Reusability

Ease ofMaintenance

10When Execution Matters

Why SOA – Business Benefits from a Solid SOA-Enabled IT Foundation

Business Needs

SOA-Enabled IT

AgilityDevelopment

EfficiencyStandardization Reusability

Ease ofMaintenance

SOA isn’t about technology – it’s about serving the business better.

11When Execution Matters

Agenda

Background Why SOA Barriers to Adoption Case Study: SOA Adoption at Silicon Image Conclusion

12When Execution Matters

What top executives are looking for in SOA(1)

From an IT perspective, looking for:• Increased flexibility in

application development• Increased software

modularity• Lower costs• Faster development

(1) Note: Multiple responses allowed.Data: InformationWeek Research SOA/Web services survey of 278 businessTechnology professionals;229 companies using SOA/Web servicesInformationWeek article – Sept 10, 2007

What does your company hope to achieve by moving to a service-oriented architecture?

5%

35%

40%

47%

53%

55%

59%

70%

77%

Other

Less reliance on software suites

Ability to offer new productsfaster

Increased speed and simplicity

Better integration with businesspartners

Ability to create service-orientedbusiness applications faster

Lower costs

Increased software modularity

Increased flexibility inapplication development

Overall, the trend is a need for flexibility, lower costs,

and speed

13When Execution Matters

Barriers to Adopting SOA

Enterprise

SOA Vision

Enterprise

SOA Adoption

Implementation Costs

Lack of Long-Term Vision

Business Pressure for Immediate Results

Enterprise

SOA Vision

Enterprise

SOA Adoption

Long-Term Vision: Consider the Long-term v. Short-term

ROI

Start Small: Go for quick wins to build credibility forfuture SOA projects

Business Buy-In:Must sell the SOA case to business managers,

not just IT managers

14When Execution Matters

Agenda

Background Why SOA Barriers to Adoption Case Study: SOA Adoption at Silicon Image Conclusion

15When Execution Matters

SOA Adoption Roadmap: A Practical Approach

Adoption Timeline

SOA Evolution

InstitutionalizedSOATechnology Focus:• User Interaction Layer• Oracle B2B Gateway• Business Rules• Business Activity

Monitoring

CompositeServicesTechnology Focus:• Composite

Services Layer• Enterprise

Service Bus

IndividualServicesTechnology Focus:• Information

Services LayerData IntegrationSystems Integrated:• E-Business Suite• Pivotal• BPEL Process Mgr• Success Factors• People Finder

Case Study: Gradual SOA AdoptionE-Business / Pivotal Integration

16When Execution Matters

Case Study: E-Business / Pivotal Integration

SOA Solution

Cost

ItemsItems

Item Categories

Pricing

• Sales Force Automation• CRM System

• E-Business Suite

Establishing a Single Source of Truth for Pricing, Cost, Items, and Item Categories

17When Execution Matters

Silicon Image SOA Solution: How it was implemented

Silicon Image previously used manual processes to synchronize data between Oracle Applications (Oracle) and their CRM solution.  Oracle BPEL PM provided the technology infrastructure to seamlessly synchronize data between Oracle and Pivotal CRM.  Product and Pricing Data from Oracle 11i was synchronized with Pivotal CRM using the Oracle BPEL PM as the orchestration engine.  Database adapters were used on the Oracle 11i side and web services on the Pivotal CRM end.

Pivotal CRM r5.9

OracleAS 10.1.2.0

Oracle 11i

Database Adapter

Dehydrate

Oracle 10g Oracle 10g

Web ServiceSOA-BPEL Engine

Exception Management

Pivotal CRM r5.9

OracleAS 10.1.2.0

Oracle 11i

Database Adapter

Dehydrate

Oracle 10g Oracle 10g

Web ServiceSOA-BPEL Engine

Exception Management

18When Execution Matters

Execution Matters

“Silicon Image is always looking for innovative technology solutions to improve its operational capabilities. Silicon Image’s investment in Oracle’s SOA Suite with Trianz as the implementation partner, has demonstrated immediate and measurable results in process improvement, audit visibility and cost reductions. Our results are a testament to the winning combination of Oracle’s technology capabilities and Trianz’s consistent ability to deliver business results through swift and rapid execution.”

Kenny Gilbert Director - Technology Services

Silicon Image Inc

Process Improvement IT Cost Reductions Audit Visibility

Measurable Results: Process Improvement - Lower Costs - Audit Visibility

$

19When Execution Matters

Silicon Image SOA Solution: Benefits Realized

Benefits to Silicon Image

A high quality systems solution

Single source of truth

Greater process visibility and consistency

Trianz / Silicon Image Partnership Built a long term SOA Strategy and as part of the strategy defined a pilot project. Leveraging tremendous potential of SOA re-usability

• Leveraged Oracle EBS Pivotal process and rules and build an internal POC with EBS SFDC

Long standing Partnerships

Oracle

20When Execution Matters

Agenda

Background Why SOA Barriers to Adoption Case Study: SOA Adoption at Silicon Image Conclusion

21When Execution Matters

A Practical Approach to a Successful SOA Adoption

Identify a pilot project for developing company expertise will support SOA adoption

Emphasize prototyping in the early stages Incremental SOA adoption driven first by business criteria and

second by technology criteria Organized, effective communication and collaboration Strong, formal discipline and project management with emphasis on

SOA methodology

22When Execution Matters

Thank You!

AQ&

23When Execution Matters

For more information please contact us

Vikram Bhandari

Phone: (408) 234-3897Email: [email protected]

Akshay Srivastava

Phone: (650)743-3351

Email: [email protected]

www.trianz.com