Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
1 WFA GDPR Guide for Marketers
o
o
2 See WFA/Ebiquity webinar on ‘Total View Attribution’
3 WFA Research, Clientside Media Organisation
4 WFA Research, Independent Media Advisors
5 http://www.thedrum.com/news/2017/10/03/facebook-imposing-
single-video-viewability-standard-not-what-brands-need
6 WFA Research, Programmatic & Trading Desks
7 Also documented in Media Forum overview, Rome, May 2017
8 MTM & Videology, TV Nations: Outlook For Progressive TV
Advertising Solutions
9 WFA Research, Data Driven Marketing