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1
Web Commerce
Definition
Benefits
Impacts
Other Types of Electronic
Commerce
2
Web Commerce
Use the international network communication capability of the Internet for marketing and selling products and service
3
Benefits - I
• Total automation
• Cost efficiency
• Improved customer relations
• Global reach for company of different size
• Market analysis and target marketing
• Virtual organization
• Direct Selling and Buying
4
Benefits - II
• Offering Customized Products
• On-line catalogs
5
Total Automation
• Integrated database to automate the business transaction, operation, and reporting systems
• Real time from capturing order, processing order, shipping merchandise, controlling inventory, collecting payment, and generating reports
• Free limited resources from routine transaction processing to decision making
6
Cost Efficiency
• Customer – Time– Transportation– Lower price from electronically open market
• Supplier– Process automation (less error, time)– Overhead (telephone, paper)
7
Improved Customer Relations
• On-line searching merchandise
• On-line answering question
• Up-to-date product information
• Electronic bulletin board for customer feedback
• Quick merchandise delivery
8
Global Reach for Company of Different Size
• Home page and embedded hypertext
• Leveling the playing field in terms of size and location
9
Marketing Analysis and Target Marketing
• Customer satisfaction of product and service
• Marketability of new product and service
• Characteristics of customer
10
Virtual Organization
• No physical store
• No geographical limitation
• No time limitation
11
On-line Catalogs
• Inexpensive
• Easy to update
• Multimedia capability
12
Direct Selling and Buying
• No middleman
• No inventory
13
Customized Products
• Detailed parts information for viewing
• On-line interactive technical discussion
14
Impacts
• Management team
• Process
• Security
• Social
• Legal
• Job market
• Health
15
Management Team
• Innovative approach
• Proactive approach
• Opportunities of new information technology to achieve business goals
16
Process
• Policies and procedures for the web commerce– Routine operations: monitoring, backup– Emergency situations: fire, power outage, and
nature disasters
• Test the currency and feasibility
17
Security
• Policy and procedure
• Method– Logical– Physical
• Tool
18
Social Structure
• Computer literacy group
• Computer illiteracy group
19
Legal Jurisdiction
• Between two states
• Between two nations
20
• Job Market– Computer technology– Training program
• Health– Consumer– Employee
21
Other
• Electronic Data Interchange
• CD-ROMs
• Screen Phones
• Kiosks
• WebTV