Assignment brief

Qualification BTEC Level 3 Extended Diploma in Hospitality

Unit number and titleUnit 1: THE HOSPITALITY INDUSTRY

Start dateAugust 28,2015

Deadline September 20, 2015

Assessor nameSaurabh Palsule

Assignment titleUnderstand the scale and diversity of the hospitality industry.Classification systems and standards used in the hospitality industry.

Aim: To understand the scale and diversity of the hospitality industry & classification systems and standards used in the hospitality industry.

Scenario You need to take on the role of internal communication assistants and need to produce a booklet raising awareness of the hospitality industry.You need to produce a report in the form of word/power point presentations and the charts or flow charts.

Task1You must identify the following types of hospitality business: one hotel and whether it is budget or has a brand attached to it and the star rating if any, one restaurant, one pub, bar or nightclub, one contract food service provider, one hospitality service, one membership club and one events business. The explanation for each business within the hospitality industry should include its size and scale. You should provide evidence which links the type of business to its facilities, products and services. Evidence could take the form of a report and should use examples from the hospitality industry at national level. This provides evidence for P1

Task2You should explain the key classification systems used in the hospitality industry to classify both accommodation and food, and can understand the purpose of these systems. You should show an understanding of the symbols used by organizations, eg AA stars. This provides evidence for P2

Task 3You need to analyse the links between the size and style of hospitality businesses and their structures and organizations. You should explain, through comparison of products and services, why small, independently-owned businesses are operated in a different way to large, branded operations. This provides evidence for M1

Task 4You need to analyse the classification systems, standards and criteria used by awarding Organizations. You should compare national and international standards and systems. You should provide evidence which shows how customers use the different classification systems, and analyse the use and value of two systems, eg AA and Michelin. This provides evidence for M2

Task 5You need to develop evidence provided in M1, for example by showing an understanding of how the scale of a hospitality business affects its ability to expand its products and services. You should provide evidence which explains why the industry is made up of many thousands of independent small businesses but dominated by a few large operators. This provides evidence for D1

Further guidance:

Refer to the following for as guidance material:a. Notes given in classroom teaching, course material available in library. b. For Site visit and research, please contact the college admin to take further appointment.

Sources of information

TextbooksBrymer R Hospitality: An Introduction, 13th Edition (Kendall Hunt, 2009) ISBN 9780757552687Jones P An Introduction to Hospitality, 2nd Edition (Thomson Learning, 2002) ISBN 9780826460776JournalsCaterer and Hotelkeeper Reed Business InformationGreen Hotelier International Tourism PartnershipHospitality Institute of HospitalityHospitality Matters British Hospitality AssociationHospitality Yearbook Institute of HospitalityReportsFood and Service Management Survey British Hospitality AssociationLabour Market Review People 1stTrends and Developments British Hospitality Association

This brief has been verified as being fit for purpose

AssessorSaurabh Palsule

Signaturesaurabh@ragc.inDate20/08/2015

Internal verifierLeon Corriea

SignatureLeon@ragc.inDate 27th August 2015