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VBrick Systems, Inc. Proprietary and Confidential 1
VBrick SystemsEtherneTV Overview
VBrick Systems, Inc. Proprietary and Confidential 2
VBrick Overview• VBrick Systems enables organizations of any size to build a
seamless architecture for the cost-effective delivery of video and multi-media assets over an existing IP-based network. Using robust and reliable components, users can simply "plug in" and broadcast or distribute rich media to and from anyone, anywhere on the network while managing the delivery of those assets through a rich set of administrative tools
• Founded in 1998, Wallingford CT • 100+ Employees• ISO 9001• Customers: Government, Corporations, Education
VBrick Systems, Inc. Proprietary and Confidential 3
VBrick Overview
• What Does VBrick Do?• “We provide a digital content distribution system
called EtherneTV that delivers live and stored video (VOD) over data networks to PCs and TVs”
• “We manufacture robust and reliable network appliances that create, store and deliver high quality video over IP”
• “We provide to the user a single interface to control and view, live and stored video content, from any desktop or TV display”
VBrick Systems, Inc. Proprietary and Confidential 4
Content Chain
Creation Delivery Consumption
Encoding, creating, editing and producing information such as video, audio, text and images, one-way and two-way.
Delivering live and stored rich media using the Internet Protocol
Decoding and displaying content
Security, Control and Management
End to end content delivery, system control, and measurement
VBrick Systems, Inc. Proprietary and Confidential 5
Stored - DeliveryStored - Delivery
Video on Demand Servers• VOD NXG (MPEG-Linux)• VOD W (MPEG-Windows)• VOD WM (Windows Media)
Video on Demand Servers• VOD NXG (MPEG-Linux)• VOD W (MPEG-Windows)• VOD WM (Windows Media)
Network Video Encoder• MPEG 2• MPEG 4• Windows Media
Network Video Encoder• MPEG 2• MPEG 4• Windows Media
Camera, VCR, DVD or cable feed into EncoderCamera, VCR, DVD or
cable feed into Encoder
Live CaptureLive Capture and Deliveryand Delivery
EtherneTV Solution Diagram
Media Control Server SuiteMedia Control Server Suite• Portal ServerPortal Server• SchedulerScheduler• Network Video RecorderNetwork Video Recorder
Media Control Server SuiteMedia Control Server Suite• Portal ServerPortal Server• SchedulerScheduler• Network Video RecorderNetwork Video Recorder
Management and ControlManagement and Control
DisplayDisplay
PC, Mac and Linux• MPEG 1• MPEG 2• MPEG 4• Windows Media
PC, Mac and Linux• MPEG 1• MPEG 2• MPEG 4• Windows Media
Network Video Decoder• MPEG 2• MPEG 4
Network Video Decoder• MPEG 2• MPEG 4
STB Digital Receiver• MPEG 1• MPEG 2• MPEG 4
STB Digital Receiver• MPEG 1• MPEG 2• MPEG 4
VBrick Systems, Inc. Proprietary and Confidential 6
Appliance Your Network Player, STB
Encoding, creating, editing and producing information such as video, audio, text and images, one-way and two-way.
Delivering live and stored rich media using the Internet Protocol
Decoding and displaying content
VBrick EtherneTV Media Control Server
End to end content delivery, system control, and measurement
Content Chain
VBrick Systems, Inc. Proprietary and Confidential 7
Unicast Streaming
Video
Request
Request
Video 1
200
VBrick Systems, Inc. Proprietary and Confidential 8
Multicast Streaming
1
Any number of receivers
VBrick Systems, Inc. Proprietary and Confidential 9
Hybrid Streaming
1
Any number of receivers
Public Internet
Deliver video to any number of internal viewers and public Internet viewers without bandwidth worries!
VBrick Systems, Inc. Proprietary and Confidential 10
Compression Standards
1M1M0.1M0.1M 3M3M 6M6M 15M15M
Qua
lity
MPEG-1
Multi-vendor, Interoperable Standards at every level are important
VBrick Systems, Inc. Proprietary and Confidential 11
Compression Standards
1M1M0.1M0.1M 3M3M 6M6M 15M15M
Qua
lity MPEG-2
Multi-vendor, Interoperable Standards at every level are important
MPEG-1
VBrick Systems, Inc. Proprietary and Confidential 12
Compression Standards
1M1M0.1M0.1M 3M3M 6M6M 15M15M
Qua
lity
MPEG-4
Multi-vendor, Interoperable Standards at every level are important
MPEG-1
MPEG-2
VBrick Systems, Inc. Proprietary and Confidential 13
Compression Standards
1M1M0.1M0.1M 3M3M 6M6M 15M15M
Qua
lity Windows Media
Multi-vendor, Interoperable Standards at every level are important
MPEG-1
MPEG-2
MPEG-4
VBrick Systems, Inc. Proprietary and Confidential 14
Home Page
VBrick Systems, Inc. Proprietary and Confidential 15
Live Page
VBrick Systems, Inc. Proprietary and Confidential 16
View Info Popup – Live Video
Info Button:
• Custom Fields can now be added to the database and will display here with information
• Links (Web Pages & Files) now appear on the View Info popup.
• Click on link to open Web Page or File.
• Web Page links are supported on the STB! (Files are not supported on the STB.)
Web Page
Uploaded File
Info Button:
• Pressing the Info button Launches the Info Page
VBrick Systems, Inc. Proprietary and Confidential 17
External Player
VBrick Systems, Inc. Proprietary and Confidential 18
Video on Demand Page
VBrick Systems, Inc. Proprietary and Confidential 19
Enhanced Search Logic
Enhanced Search Logic:
• All Custom Fields now appear in the search type dropdown.
• Search strings are now parsed using a Google/Yahoo-style AND behavior.
• For example, in the screen snapshot shown here, MCS will return all content that contains “Africa” in any field AND contains the literal “Green Frog” in any field.
VBrick Systems, Inc. Proprietary and Confidential 20
Schedule Page
Calendar (Outlook-like) Interface:
• The scheduling pages have calendar views. Users can view calendar entries for Month, Week, and Day
• Currently scheduled events will display with the icon. Only resources to which the user has access to will display
• Clicking on “Add” will take the user to the Schedule Wizard page (if they have Scheduling permission)
VBrick Systems, Inc. Proprietary and Confidential 21
Schedule Page
VBrick Systems, Inc. Proprietary and Confidential 22
Emergency Broadcast
Emergency Broadcast:
• Emergency Broadcast templates can be created using the Scheduling web pages.
• Once the Emergency Broadcast template is created, a user with Emergency Broadcast privilege simply needs to select “Start Emergency Broadcast” and it will immediately happen
VBrick Systems, Inc. Proprietary and Confidential 23
VBPresenter
VBrick Systems, Inc. Proprietary and Confidential 24
Digital SignageNow you can place TV monitors, plasma displays, projectors, or other video displays anywhere and automatically show any live or stored video along with your customized text and graphics per your schedule!
VBrick Systems, Inc. Proprietary and Confidential 25
VBrick Digital Signage is ideal for:
• Corporate common areas • Visitor areas • Retail Stores • Banks • Healthcare• Transportation Centers • Anywhere people congregate
Digital Signage - Overview
VBrick Systems, Inc. Proprietary and Confidential 26
Digital Signage - Components
The system uses only four basic elements:
• A VBrick MPEG-2 Encoder with VBSTAR • Any number of VBrick Set Top Boxes • Ethernet/IP network (must support multicast) • A Windows PC with the Digital Signage Application for
setup only (PC not required for operation)
VBrick Systems, Inc. Proprietary and Confidential 27
Digital Signage - Application
The Digital Signage Generator program creates special display software "pages" for use with a VBrick VBSTAR and VBrick Set Top Box.
VBrick Systems, Inc. Proprietary and Confidential 28
Digital Signage - Features
VBrick’s Digital Signage application is an easy to use WYSIWYG interface to create content in an open-systems (non-proprietary html) format. Each screen created can have text, graphics, and video elements. Each page can have time durations associated to it. This allows for multiple pages with multiple messages to be viewed in a consolidated manner.
Other valuable features include:
• Each content section within a page can be custom sized and positioned• HTML pages can also support Flash and JavaScript file inclusions• Schedule video and content to multiple displays• Supports built-in video "playlist" capability• Scalable channel and viewer support (network bandwidth dependant)• Supports Emergency Broadcasting to monitors• Expansion to other valuable video needs beyond digital signage
VBrick Systems, Inc. Proprietary and Confidential 29
Digital Signage - Centralized
VBrick Systems, Inc. Proprietary and Confidential 30
Digital Signage - Distributed
VBrick Systems, Inc. Proprietary and Confidential 31
Corporate Applications
• Training - Live and On-Demand (Sales, HR, Management, safety, compliance/regulatory, new employees, ISO, etc)
• Executive presentations/conferences • Collaboration (engineering, executives, etc)
• Process and QA Monitoring• Cable distribution (news feeds to the desktop)
• Video Conference extension • Employee/visitor communications• Security and Monitoring• Emergency Broadcasting
VBrick Systems, Inc. Proprietary and Confidential 32
Corporate Applications Banking/Brokerage
Application - Real-Time Financial News
Benefits - CNN, CNN-FN, Bloomberg can now be viewed on the desktop and TV's so different functional groups such as executives, brokerage dept., etc can monitor financial news real-time. This enables the bank to make real-time financial decisions for their customers.
Insurance
Application - Field Agent Communication and Training.
Benefits - reduce time and error in new product introduction, comply and quantify the meeting of federal regulatory standards, reduce claim and policy administration errors by remote application training
Application - Executive Presentations.
Benefits -Reduce travel expenses and increase executive goals corporate wide,
Application - Management Training.
Benefits - Create a repeatable and consistent process in which to train sales management on-demand. Introduce new sales and sales effectiveness programs in a timely accurate manner
VBrick Systems, Inc. Proprietary and Confidential 33
Manufacturing
Consumer Package Goods
Application -Video Conf. and live media distribution
Benefits - Real-time executive communications to corporate and field workers, reduce travel with two-way
video, monitor news/financial stations real-time to make faster business decisions, etc.
Applications - Route Sales training/communication of new product introduction, promotional selling,
ordering, merchandising, collections, real-time field recalls, etc.
Benefits - Take products to market faster, reduce order errors, reduce travel costs for training, ensure
promotion compliance, visual plan-o-grams for shelves to ensure merchandising is correct, etc.
Application - Category-Supply Management Training
Benefits - Reduce supply chain errors, efficiently education chains on new product, etc.
Application - Plant Safety Training
Benefits - Reduce liability and injury rate, comply with OSHA/ISO standards, etc
Application - Manufacturing line process and quality assurance monitoring
Benefits - Reduce engineering exposures and production loss by monitoring new lines and remotely identify
process improvement opportunities to increase production/revenue
Corporate Applications
VBrick Systems, Inc. Proprietary and Confidential 34
Manufacturing
Discreet Manufacturing
Application - Remote Engineer Collaboration (two-way video)
Benefits - Take new products to market faster, share best practices, reduce travel, reduce errors is
product design, gain remote engineer expertise, etc.
Application - Manufacturing line process and quality assurance monitoring
Benefits - Reduce engineering exposures and production loss by monitoring new lines and remotely
identify process improvement opportunities to increase production/revenue
Application - Production Communications
Benefits - Build team moral and competitive nature by posting production numbers and goals on the
production lines, etc.
Application - Corporate/Employee Communications
Benefits - employee news real-time, provide corporate events and strategic messaging to the
employees (billboard), present executive presentations real-time or on-demand.
Application - Visitor Communications
Benefits - Welcome visitors to build relationships, extend important company information to visitors,
etc. (billboard)
Corporate Applications
VBrick Systems, Inc. Proprietary and Confidential 35
Retail
Application - Event awareness via live video throughout store.
Benefits - Increase in-store revenue by displaying sales on various products, increase consumer product and store knowledge, new service introductions (service desk, personal shoppers, etc), Generate additional revenue streams from manufacturers on in-store commercials, In-store special event announcements, etc
Application - Design Collaboration (two-way video)
Benefits - expedite collaborative process between retail center and manufacturer on product line changes (design, material, sizing, color, etc)
Corporate Applications
VBrick Systems, Inc. Proprietary and Confidential 36
Enterprise EtherneTV ExampleCorporate Address-Communications
Enterprise EtherneTV ExampleCorporate Address-Communications
NY
VBrick Systems, Inc. Proprietary and Confidential 37
Other ExamplesOther Examples
VBrick Systems, Inc. Proprietary and Confidential 38
Representative Customers
EnterpriseEnterprise
VBrick Systems, Inc. Proprietary and Confidential 39
Education Applications
• Distance learning (multi-point)
• Cable distribution (CATV to the classroom/dorms)
• Remote lectures, presentations, conferences
• Faculty training
• Broadcast sporting events and graduations
• Digital signage
• Point-to-point conferencing/debates
• Distributed media library
• Security, surveillance and monitoring
• Emergency broadcasting
• Virtual field trips
VBrick Systems, Inc. Proprietary and Confidential 40
ECMECC
Distance Learning
VBrick Systems, Inc. Proprietary and Confidential 41
IP Cloud
Vbrick 1 – 1 E/D
Site 1
Vbrick 2 – 1 D/D
Site 2
Vbrick 1 – 1 E/D
Vbrick 2 – 1 D/D
Site 3
Vbrick 1 – 1 E/D
Vbrick 2 – 1 D/D
Site 4
Vbrick 1 – 1 E/D
Vbrick 2 – 1 D/D
ECMECC
Distance Learning
VBrick Systems, Inc. Proprietary and Confidential 42
Education Scenario
Multicast Video
Edina High School
Valley View Middle School
South View Middle School
Concord Elementary
Cornelia Elementary
Countryside Elementary
Creek Valley Elementary
Highlands Elementary
Normandale ElementaryEtherneTV-MCSEtherneTV-MCS
Media Control ServerMedia Control ServerEtherneTV-MCSEtherneTV-MCS
Media Control ServerMedia Control Server
EtherneTV-NXG EtherneTV-NXG Video-On-Demand ServerVideo-On-Demand Server
EtherneTV-NXG EtherneTV-NXG Video-On-Demand ServerVideo-On-Demand Server
MPEG 2 Dual Channel Encoder
MPEG 2 Dual Channel Encoder
MPEG 2 Single Channel Encoder
Live Streaming Video
MPEG 2 Single Channel Encoder
Encoded Video
MPEG 2 Dual Channel Encoder
PC’s
PC’s
PC’s
PC’s
PC’s
PC’s
PC’s
PC’sPC/Mac
Edina Public Schools Wide Area Network
VBrick Systems, Inc. Proprietary and Confidential 43
Education Scenario
VBrick Systems, Inc. Proprietary and Confidential 44
Representative Customers
EducationEducation
MIT
VBrick Systems, Inc. Proprietary and Confidential 45
Healthcare Applications
• Surgical room distribution • Nurse/student training• Clinical assessments• Remote diagnosis• Distance learning• Cable distribution to beds• Bedside post-surgery/wellness VoD• Remote lectures, presentations, conferences
VBrick Systems, Inc. Proprietary and Confidential 46
Clinical Application
VBrick Systems, Inc. Proprietary and Confidential 47
Telemedicine
VBrick Systems, Inc. Proprietary and Confidential 48
Remote Diagnosis
VBrick Systems, Inc. Proprietary and Confidential 49
Representative Customers
HealthcareHealthcare
VBrick Systems, Inc. Proprietary and Confidential 50
Government/Municipal Applications
• Security, surveillance and monitoring of roads, rail and public areas
• Government TV – cable trunking• Emergency Operations video surveillance and
distribution• Training (Police, Fire, First Responders)• Municipal TV (access to committee meetings, live
events, etc)
VBrick Systems, Inc. Proprietary and Confidential 51
DOT Customer CamerasSouth Carolina DOT
Florida DOT
VBrick Systems, Inc. Proprietary and Confidential 52
VBrick Systems, Inc. Proprietary and Confidential 53
Why an EtherneTV Solution?
• EtherneTV is a fully integrated system solution for the acquisition, publishing, management and delivery of MPEG and Windows Media based content over an IP-based network– VBrick guarantees all components we provide will interoperate
together• We provide more of the complete solution than with other
vendors– Saves time and money on costly research and integration
• Our flexible architecture allows for the integration of other vendors equipment– Leverage the investment made and add value to your current
systems
• Complexity is greatly reduced– A simple user interface is provided to locate and access media
assets from desktop PCs and Set Top Boxes (TVs)– The common look and feel across viewing platforms reduces
training
VBrick Systems, Inc. Proprietary and Confidential 54
Summary
• Why VBrick?– Simple…plug and play– Reliable…appliance based – Scalable…building-block approach,– Standards…MPEG2 and MPEG4 and Windows
Media– Network flexibility…multicast, unicast, LAN, WAN
or Internet– Best overall value in price/performance quality