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Unit 2:Presenting of data
QUANTITATIVE METHODS FOR BUSINESS
Objectives Understand the difference between numerical
and categorical data; Calculate frequencies and relative frequencies; Construct a histogram of a numerical variable; Draw a scatter plot of two numerical variables; Draw a bar chart or pie chart of categorical
data; Be sceptical about published graphs – do they
represent the data fairly?
2
Quantitative Methods for Business, Management and Finance(3rd Ed) by Louise Swift and Sally Piff
Population versus SampleA population is a collection of all possible individuals, objects, or measurements of interest.
A sample is a portion, or part, of the population of interest
Types of Variables Qualitative or Categorical variable - the
characteristic being studied is nonnumeric. EXAMPLES: Gender, type of car owned, country of birth, hair color are examples.
Quantitative or Numerical variable - information is reported numerically. EXAMPLES: balance in your checking account, minutes remaining in class, or number of students in a class.
Quantitative variables can be classified as either discrete or continuous.
A. Discrete variables: can only assume certain values and there are usually “gaps” between values.
EXAMPLE: the number of bedrooms in a house, or the number of MP3 sold at the Harvey Norman (1,2,3,…,etc).
B. Continuous variable can assume any value within a specified range.
EXAMPLE: The pressure in a tire, the weight of a can, or the height of students in a class.
Types of Variables
Data
Qualitative Quantitative
Discrete Continuous
Examples:
Marital Status Political Party Eye Color (Defined categories)
Examples:
Number of Children Defects per hour (Counted items)
Examples:
Weight Voltage (Measured
characteristics)
Summary of Types of Variables
Examples:Classify the following sets of data as
qualitative or quantitative.The religious affiliations of college studentsThe height of each member of a basketball
teamStudents’ scores on the first statistics exam The color of new SUV’s on a car lotThe Olympic track and field world records,
such as the time for the steeplechase.
Examples:Classify the following sets of data as
continuous or discrete.The number of students enrolled in an
accounting classThe number of General Electric microwaves
sold by Home Depot last monthThe acceleration time of an automobileThe temperature of a refrigeratorThe number of people aboard a commercial
airplane
ClassesRepresentations of data often begin
by dividing it into distinct classesThese classes are often of equal widthSet the widths to give somewhere
between 5 and 20 classesBasic pictures are then frequency
distributions, relative frequency distributions and histograms
9Quantitative Methods for Business, Management and Finance(3rd Ed) by Louise Swift and Sally Piff
Sample Data (% return on a share)The following numbers show the percentage
return on an ordinary share for 23 months
Data in the current form is not very informative
An analyst might need to describe how the returns are spread or distributed between minimum -2.3 and maximum 2.4.
The distribution can be described in 2 general ways: graphical methods or numerical methods
10
-0.2
-2.1
1.0 0.1 -0.5
2.4 -2.3
1.5 1.2 -0.6
2.4 -1.2
1.7 -1.3
-1.2
0.9 0.5 0.1 0.1 0.3 -0.4
0.5 0.9
Quantitative Methods for Business, Management and Finance(3rd Ed) by Louise Swift and Sally Piff
Frequency Distribution
11Quantitative Methods for Business, Management and Finance(3rd Ed) by Louise Swift and Sally Piff
Relative Frequency
12Quantitative Methods for Business, Management and Finance(3rd Ed) by Louise Swift and Sally Piff
Histogram
13Quantitative Methods for Business, Management and Finance(3rd Ed) by Louise Swift and Sally Piff
HistogramsThe area shows the frequencyWith bars of equal widths, this
effectively means that the length is proportional to the frequency
The choice of class can change the shape of the diagram
14Quantitative Methods for Business, Management and Finance(3rd Ed) by Louise Swift and Sally Piff
15
Stem and Leaf DiagramThe stem and leaf diagram is a quick and
useful way of displaying numerical data. It has the advantage, over a histogram, of retaining every value.
To describe the data set of 42, 59, 35, 25, 32
In practice, not widely used16
Quantitative Methods for Business, Management and Finance(3rd Ed) by Louise Swift and Sally Piff
Pictures of One Categorical VariableThe previous diagrams are good for
quantitative values
Sometimes, data are not numerical, but they record an attribute or a quality (e.g. Gender)
Then charts record the number in certain categories.
And we can show it in bar charts or pie charts.
17Quantitative Methods for Business, Management and Finance(3rd Ed) by Louise Swift and Sally Piff
Sample data (survey results)An oil company survey 30 motorists to
find out their preferred location for a new service station.
18
Motorist
Location
Motorist
Location
Motorist
Location
1 NW 11 SW 21 NW
2 NE 12 NW 22 SW
3 SE 13 SE 23 SE
4 NW 14 SW 24 SW
5 NW 15 NW 25 NW
6 SW 16 NW 26 SW
7 NE 17 NE 27 SE
8 NE 18 NW 28 SE
9 NW 19 SE 29 NW
10 SW 20 SW 30 NEQuantitative Methods for Business, Management and Finance(3rd Ed) by Louise Swift and Sally Piff
Bar ChartsThe length of bars is proportional to the
number of observations
19Quantitative Methods for Business, Management and Finance(3rd Ed) by Louise Swift and Sally Piff
Pie ChartsThe angle at the centre is proportional to the
number of observations
20Quantitative Methods for Business, Management and Finance(3rd Ed) by Louise Swift and Sally Piff
Data That Occurs in Pairs
21Quantitative Methods for Business, Management and Finance(3rd Ed) by Louise Swift and Sally Piff
Scatter PlotThe most effective presentation of Paired
Data
22Quantitative Methods for Business, Management and Finance(3rd Ed) by Louise Swift and Sally Piff
Time Series PlotWhen one variable is time
23Quantitative Methods for Business, Management and Finance(3rd Ed) by Louise Swift and Sally Piff
Beware of Misleading PresentationsPoliticians, journalists, advertisers –
and other people - are very good at presenting data in a way that is misleading
This is sometimes deliberate as an attempt to support their views
It can also happen accidentally through ignorance
Be careful!
24Quantitative Methods for Business, Management and Finance(3rd Ed) by Louise Swift and Sally Piff
25Quantitative Methods for Business, Management and Finance(3rd Ed) by Louise Swift and Sally Piff
Plot shown to sales representatives
Plot shown to shareholders
26
QUESTIONS ???
Review Question:The SaveMore Rental
Car Agency at the Cincinnati airport would like to examine records from last summer in order to plan for the coming summer demand. The data for last year’s demand, broken down by type of vehicle requested, is shown in the table below.
Vehicle Type FrequencyRelative Frequency
Sub-compact 545 0.183
Compact 892 0.299
Full-size 740 0.248
Luxury 360 0.121
SUV 280 0.094
Van 168 0.056
Total 2985 1.001*
* Total is not equal to 1.000 due to rounding error.
Review Question: Construct a frequency and relative
frequency bar chart for the data. Construct a pie chart to display the relative
frequency information. This summer’s demand is expected to be
20% higher than demand for last summer. Approximately how many luxury cars are expected to be rented this summer?