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uclickMobile Comics and Manga

2008

Confidential © uclick LLC

Note: play in slideshow mode for animated demos throughout presentation

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Phase 1:

Comic Applications

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Comic Strip Applications

• Multiple comic application SKUs

• Branded comic packs for specific target audiences

• Current, color comics updated 6 days a week in scrollable format

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Comic Strips – Mobile Web

• All comics delivered daily via mobile Web

• Subscription and advertising models supported

• Titles constantly added

• Broad support for any mobile Web enabled handset

• English and Spanish language available

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Comic Book & Manga Applications

• First mobile comic books and manga in North America

• Major brands and top fan favorites

• Subscription-based “anthology” approach

• Six or more titles in one application for $4-5 per month

• Edited and formatted for a panel-by-panel view

• New episodes daily, plus access to full archives

• Two versions available now:– GoComics Books– TOKYOPOP Mobile Manga

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Made for Mobile Comics

View the trailer:http://www.gocomics.com/thunderroad/

Sales Highlights

• Placement on all major US carriers

• Trial versions allow sampling before subscribing

• Over 400k trials since launch

• 40-50k new readers per month

• 3-4 million page views per month

• Many titles have more mobile readers than monthly print sales

• Audience reach is broader than traditional comic book base

• Comics and manga run equal

• Alternative titles and humor do well

• Deep inventory of titles and archives

• Strong interest in participation from creators and publishers

• Consumer advertising and promotion

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Phase 2:

Mobile Comic Shop –Applications & Mobile Web

Mobile Comic Shop Applications

• Next version of comic applications

• Java, BREW, smartphone applications cover all handsets – domestic and international

• Emulate the comic shop experience on a mobile phone

– Wide range of publishers and titles

– Comic books, manga, comic strips– Previews and fan information for

both mobile and print– Original “made for mobile” content– Enhanced menus to support

range of product– Ancillary product – games, video,

wallpapers, retail book sales

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Mobile Web Comics

• Mobile Web– WAP offering of all content

• Comic strips

• Comic books

• Manga

• Ancillary product – games, video, wallpapers, retail book sales

– Supports all Internet enabled handsets

• Domestic and international

• Smartphones and various operating systems

– Simplified navigation and user experience

– Java and BREW applications promoted as “step-up” products

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• Over 50 unique titles, including:– Stan Lee’s Stripperella

(all new original for mobile)

– TMNT– Bone– GODLAND– PvP (Player vs Player)– Elephantmen– Princess Ai– Peach Fuzz– Guilstein– Too Much Coffee Man– Halo & Sprocket– Thunder Road

• Range of publishers:– TOKYOPOP– Virgin Comics– Image– Devil’s Due– PaperCutz– Teshkeel

• Universal Press comic strips(Calvin & Hobbes, Garfield, many more)

• More to be announced

Titles

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Revenue Models

• Applications– “Free”

• Previews and fan info• Individual issues• Advertising supported - High page views point toward exposing more free content to a large

audience

– Credit based pricing• Individual issues• Graphic novels• Trade collections• Special selections• Ancillary content – wallpapers, video, games, books

– Platform allows future billing options and refinements

• Mobile Web– Simplified two-tier approach• Advertising supported content published within 3 days• Subscription for full archive

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Promotion & Marketing

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Direct Distribution

• GoComics.com, partner Web sites

• Push to carrier download when possible

Online Comic Shop

• Web client and widget application

• Replicate panel-by-panel viewing to promote multiple platform experience

• Promotes mobile comics

15© uclick, LLC.

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Consumer Marketing

• Print

• Online

• Comic-cons and trade shows

• Cross promotions

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About uclick

• uclick is a premier content publisher, offering a broad mix of graphical content, games, applications and video for the Internet and mobile devices

• We feature internationally known brands with a focus on comic strips, comic books, manga, illustration, and media icons

• uclick’s products are available through their flagship consumer brand GoComics, syndicated Web sites, mobile carriers and leading distributors worldwide

• uclick is an operating company of Andrews McMeel Universal, the leading syndicate and publisher of books and calendars in North America

Visit www.uclick.com for more information

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Thank you!

Jeff WebberVice President

Mobile Product Development

+1-816-300-6558

jwebber@uclick.com

Scott Shorter

Vice President

Consumer Acquisition

+1-816-300-6556

akirby@uclick.com

Aaron Kirby

Director

Sales & Business Development

+1-816-360-6987

akirby@uclick.com

Russ Wolske

Senior Manager

Product Development

+1-816-256-5157

rwolske@uclick.com