14
1

1. Trusted Positioning’s Vision To provide continuous, accurate and affordable Positioning Everywhere Confidential

Embed Size (px)

Citation preview

Page 1: 1. Trusted Positioning’s Vision To provide continuous, accurate and affordable Positioning Everywhere Confidential

1

Page 2: 1. Trusted Positioning’s Vision To provide continuous, accurate and affordable Positioning Everywhere Confidential

Trusted Positioning’s Vision

To provide continuous, accurate and affordable

Positioning Everywhere

Confidential

Page 3: 1. Trusted Positioning’s Vision To provide continuous, accurate and affordable Positioning Everywhere Confidential

Company Overview

24 Calgary FTE employeesU of C spin-off (2009)

4 products 13 patents filedSales-ready software

1st product in 2011 $1M revenue to date

Customers under contract

Sales pipeline of global tier-1 companies

Integrating with a tier-1 mobile OEM

for late 2013 release

Confidential

Page 4: 1. Trusted Positioning’s Vision To provide continuous, accurate and affordable Positioning Everywhere Confidential

Recurring Navigation IssuesContinuous, accurate and

affordable navigation systems are not available

Yesterday’s problems: e.g. Atlantic crossing Celestial navigation or knots & compass

Today’s problems: indoor location GPS: not always available/accurate Wireless (e.g. Wi-Fi): Expensive infrastructure or inaccurate surveys Inertial navigation systems: Expensive & not portable

Sensors and integration are core for locationConfidential

Page 5: 1. Trusted Positioning’s Vision To provide continuous, accurate and affordable Positioning Everywhere Confidential

Trusted Positioning Platform

The Trusted Positioning Platform (“TPP”) can provide continuous and accurate positioning, even where GPS

doesn’t work“Relative

Positioning”Accelerometers

GyroscopesMagnetometers

BarometersSpeed sensors

“Absolute Positioning

”GPSWiFi

Bluetooth

Confidential

Page 6: 1. Trusted Positioning’s Vision To provide continuous, accurate and affordable Positioning Everywhere Confidential

Application Examples

Consumer Applications

Mobile Directed mobileadvertisements

Indoor E-911

Augmented Reality

Fitness & Recreation

Confidential

Direction of person and phoneIndoor location of person

Indoor “always-on” location of personDetection of motion modes

Orientation & position everywhere

Distance travelled and velocityLow-power navigation without GPS

Page 7: 1. Trusted Positioning’s Vision To provide continuous, accurate and affordable Positioning Everywhere Confidential

Taipei 101 – Walking Indoors

GPS

TPP

GPS cannot position indoors (standard smartphone solution)

TPP provides continuous positioning indoors

Page 8: 1. Trusted Positioning’s Vision To provide continuous, accurate and affordable Positioning Everywhere Confidential

Underground with Smartphone GPS is not available in underground parking garages Android smartphone placed on the dash of the vehicle Two loops performed, better than 3 metre accuracy

TPPGPS

Confidential

Page 9: 1. Trusted Positioning’s Vision To provide continuous, accurate and affordable Positioning Everywhere Confidential

Market Opportunity Global Location Based Services market to reach $21B

by 2015, CAGR of 22.7% Addressable markets: Applications that require

continuous & accurate positioning software $379M in 2012 growing to $561M by 2015

Market Size = (Number of units**) x (software $ value per unit)Software $ value = 5-15% of navigation hardware $ value

** Sources: IE Market Research, Comscore, Yole Development, Global Industry Analysts

Market Addressable Market Size

(2013)

CAGR**

ConsumerSoftware for mobile phones & tablets

$379M 24.4%

Confidential

Page 10: 1. Trusted Positioning’s Vision To provide continuous, accurate and affordable Positioning Everywhere Confidential

Business Model Revenue Model Non-recurring engineering (“NRE”) + license

royalties 5-15% royalties of navigation hardware bill-of-

materials

Confidential

Page 11: 1. Trusted Positioning’s Vision To provide continuous, accurate and affordable Positioning Everywhere Confidential

Technology

Patents Applications Filed Description

Misalignment (U.S. 61/466,840 & European No. 12159874.2)

Orientation between mobile/person/vehicle

Mode Detection (U.S. 12/694,879) Walking/driving auto detection

Auto Calibration (U.S. 12/246,126) Calibrates errors when in use

Nonlinear (PCT based on U.S. 61/534,745)

Improves accuracy of low-cost sensors

Vehicle Nonlinear (U.S. 13/071,130) Further improves accuracy when in vehicle

Real-Time (PCT based on U.S. 61/495,120)

Allows efficient processing, saves battery

WiFi Radiomap Builder (PCT based on U.S. 61/503,119)

Improves WiFi positioning accuracy indoors

Range Corrector (PCT based on U.S. 61/358,531)

Networks multiple devices

Other provisional applications: vertical usage of phone, adaptive stride, bicycle use case

50+ years experience in integrated navigation algorithms, mathematics and system-level integration

Confidential

Page 12: 1. Trusted Positioning’s Vision To provide continuous, accurate and affordable Positioning Everywhere Confidential

Competition

Real-time packaging (Android, QNX, Windows, iOS)

System level integration (“Glue”)

Motion modeling (walk/drive)

Filtering low-cost sensors with GPS

Sensors for indoor (idea is spawned)

2000

2004

2006

2010

2012 Direct competition: Chipset designers (u-

blox, Qualcomm, STM) University research

groups

Why we are better: Decades of experience in

sensors long before others considered sensors

Extensive patent portfolio with early priority dates

Common platform

Proof we are better: Evaluations by two tier-1

mobile OEM’s showed TPI is best sensor solution

What next?

GPS+Cell+WiFi

GPS+Cell

High Sensitivity GPS

GPS

Trusted PositioningCompetitors

Confidential

Page 13: 1. Trusted Positioning’s Vision To provide continuous, accurate and affordable Positioning Everywhere Confidential

Management and BoardTeam

MemberPosition(s) Background

Management

Chris Goodall PhD CEO/CTO • Co-founder and team lead for 3 years

Zainab Syed PhD VP Engineering • Co-founder and 10+ yrs navigation experience

Jacques Georgy PhD

VP R&D • Co-founder and 10+ yrs navigation experience

Board

Naser El-Sheimy Chair, Board of Directors

• CEO of Trusted Positioning from 2009-2012• Known globally for his research (20+ years)

Werner Gartner Financial/Business Advisor, Board of

Directors

• 20 years of management experience with technology based businesses

• Previously CFO of NovAtel Inc

Jon Ladd Board of Directors • Previously President & CEO of NovAtel Inc . Sold to Hexagon for $440M

Kip Fyfe Board of Directors • Previously President & CEO of Dynastream. Sold to Garmin for $45M

Husam Kinawi Board of Directors • 18 years experience, co-founded 3 startups,

Confidential

Page 14: 1. Trusted Positioning’s Vision To provide continuous, accurate and affordable Positioning Everywhere Confidential

Investment HighlightsA needed and differentiated technology

The great indoors remains uncharted territory for positioning technologies

Extensive indoor positioning product portfolio, 13 patents

Compelling market

Addressable market at $379M in 2013 growing to over $560M by 2015

On the verge of expansion

Core product development complete and sales started

Revenue of ~$1M to date, multiple agreements

Exciting growth Revenue expected to expand significantly with consumer mobile market in 2013/2014

A globally recognized team and solution

Pioneers in multi-sensor navigation with 50+ person years of experience

Confidential