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The Triple Bottom Line: CSR reporting among Norway’s 100 largest companies
Audun RuudSenior research fellow
ProSus – University of Oslo
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CSR in Norway: Public policy efforts mainly taken up by the Ministry of Foreign
Affairsrather than the Ministry of Trade and Industry.
Corporate focus primarely on: - Poverty reduction- Human rights- Norwegian practices in thirld world countries/TNCs
Less focus on:- Environment/Labour standards- Small and Medium size Enterprises (SMEs)- Business practice within the OECD region
Reporting plays a central role in CSR because it enables: General communication with external stakeholders Communication of values and priorities to employees as well as Strengthening of internal processes within the company
But what is the status among the largest Norwegian companies: Do they ”walk the talk”?
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The Survey:
CSR-reporting in Norway’s 100 largest companies (in terms of annual net sales)
Corporate Responsibility = Social + Environmental impact
Objects of study:Board of directors’ report (96)Other information (chapter in annual report or separat report) (49)
Variables: General description of corporate responsibility (social +
environmental) Code of conducts (social + environmental) Supply chain management (social + environmental) Stakeholder dialogue Corporate governance/CSR management systems
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Environmental reporting
0
5
10
15
20
25
30
35
Not mentioned Mentioned Descriptive Analytic Systematic
Director's report Separate report
General description of corporate responsibility:
13
23
30
20
15
68
33
27 27
5
Social reporting
0
10
20
30
40
50
60
70
Not mentioned Mentioned Descriptive Analytic Systematic
Director's report Separate report
General description of corporate responsibility:
63
24
6 3 4
31
18
31
12 8
6
Main findings:Environmental reporting
0
5
10
15
20
25
30
35
Not mentioned Mentioned Descriptive Analytic Systematic
Director's report Separate report
Social reporting
010
20304050
6070
Notmentioned
Mentioned Descriptive Analytic Systematic
Director's report Separate report
Environmental reporting widespread and well establishedSocial reporting lags behind
What about the other variables: Code of conducts (social/environmental) Supply chain management (social/environmental) Stakeholder dialogue Corporate governance/CSR management systems
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CSR governance/management
Governance/management systems for implementing and monitoring CSR performance:- ISO/EMAS, division of responsibility, control mechanisms, third party verification etc.
An indicator of how systematic and integrated CSR is in the company
CSR governance
0
10
20
30
40
50
Notmentioned
Mentioned Descriptive Analytic Systematic
Diroector's report Separate report
47
22 20
9 2
1825 27
1020
8
Conclusion:
Mixed picture:• Average score is low – a few front runners• ”Specialisation”• Carpet bombing syndrome – quantity more than quality
But a reporting fatigue is growing among firms and stakeholders
Driving forces? • Size? - not within a sample of only 100, but possibly with the largest 500....• Sector? – those subject to mandatory reporting schemes are better.. • Media exposure? – probably yes, but no scientific evidence!
However:
Good CSR reporting does not always guarantee good CSR practice:
Case in point: Statoil – corruption scandal in Iran
