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The Integrated Business Education Resource
Peter LongMuriel Eddowes
Faculty of Organisation & ManagementSheffield Hallam University
April 2008
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objectives and outcomes
our objectives outcomes for participants
to disseminate the output from the TIBER project
a knowledge of the resource
to discuss ways in which the resource can be used more widely
access to websites and learning activities
to explore how others can use the resource
ideas for customising the resource for own use.
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workshop programme
• Introduction• Over view of the TIBER project
and the resulting resources• Workshop activity 1• Workshop activity 2• Plenary
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project rationale
• challenge – of engaging Business students with
the data analysis and IT
• integrate – topics across the business
curriculum– the 'quants' and IT into a "Business
Analysis" module
• vehicle – to drive the student engagement
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funding
• FDTL5 funding secured– 3 years 2005 - 08
• strands in the project plan were:– engendering integration across the
business curriculum– investigating the triggers which
spark student engagement
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resource
• a replica company– provide a common scenario for all
modules to use– a wealth of data, descriptions,
activities, issues can be devised
• used a retail company– familiarity of students with the
context
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the resource structure
the mall companyhead office
store
the business
other branches
supply chain
supplier
supplier
Facilities MgtCateringCar parkingSpecial decorationsLettingsStaff trainingSecurity
Clothing: UK and overseas suppliers
UK Food
Logistics plc
Buying/stock controlFinance (day-to-day and company reports etc.)Marketing/promotion/customer relations mgtCustomer ServicesInsurance for goods soldLogisticsHRStaff trainingStore cardOn-line sellingDistribution centre
ClothingHousehold (kitchen and bathroom including relevant electrical)Household – linens/furnishing fabrics/carpetsEntertainment – audio, TV, cameras, computersFurnitureShoes and accessoriesToiletries StationeryRestaurant
TransportStock managementWarehousing'Green' issues
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deliverables
• three web sites – the business customer facing– the business company intranet– Logistics plc customer facing
• a catalogue of learning activities
TIBER project websitehttp://teaching.shu.ac.uk/om/thebusiness/website/new_project
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Learning activities
engagement
integration
employability
learner autonomy
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Reporting sales performance (by poster)
• Head Office annual review of each store• Directors visit stores to discuss overall
performance• poster presentation on the performance
of their department over the last year• make comparisons with
– the previous years; – similar departments within the business
group; – local competition;
– the expected performance of the market sector as a whole.
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Reporting sales performance (by poster)
integrates
– data analysis
– IT
– a little competitor and market analysis
expand to
– develop marketing aspects
– include more on the business environment
– include an analysis of the business systems
– include more financial analysis
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Reporting sales performance
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Learning Activity – the job
• Students prepare job description and person specification for a vacancy at one of the TIBER companies (The Business or Logistics plc)
• In their groups they role play the application and appointment scenario.
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workshop activity 1
form multi-disciplinary groups of 4 or 5
• discuss: how could the business curriculum be more integrated?
• decide: on 5 or 6 different ideas• produce: a set of post-its each with a
different idea• display: your post-its on the ideas wall
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workshop activity 2
• cluster post-its by topic to generate headings for further consideration
• discuss topics further to• identify per heading above, any
– enablers,– obstacles and – where TIBER might help
• report one/two key conclusions
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evaluation
• surveys and focus groups– investigated the levels of student
engagement before and after– identified factors which affect
student engagement at first year level
• analysis of the data in progress• findings to be reported
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contacts
Peter [email protected]
Tel: 0114 225 315
Muriel [email protected]: 0114 225 5039
Sheffield Hallam University,Faculty of Organisation and Management,City Campus,Sheffield S1 1WB
