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1
The Industrial College of the Armed Forces
Creating Strategic Opportunities for Transformational Innovation in
a Globalized World
Dr. Mark L. MontrollProfessor, Industrial College of the Armed Forces
National Defense UniversityWashington, DC
Presented to:
NATO Science For Peace Project 982063
Research and Development Strategies: Support of Dual Industrial Transformation International Conference
National Defence CollegeBucharest, Romania1 November 2007
2
Agenda
• Overview• Theories of Innovation and Disruptive Technology • Impact of Globalization on the Development of
Innovation and Commercialization • Concept Integration• Case Study Examples• Challenges • Final Observations
3
Overview
• Modern Theories of Innovation Development, Economic Globalization and Technology Commercialization Combine to Provide Powerful Insights for Renewed Economic Growth.
• International Defense and Security Requirements depend on the Commercial Marketplace. Dual-Use Technology, Products and Services Coexist in the Marketplace and Support Each Other.
4
Theories of Innovation and Disruptive Technology
• Disruptive Innovation Theory– Underserved, Overshot and Non-User Customers – Low-End Disruption– New-Market Disruption
• Resources, Processes and Values Theory– What you have; What you do; What you want to do
• Emergent Strategy Theory– Uncertain Circumstances – Adapt to Market Signals– Patient for Growth – Impatient for Profit
5
Impact of Globalization on the Development
of Innovation and Commercialization
• 10 Flatteners:– Berlin Wall Came Down –Renewed East-West Linkage– Netscape Went Public – Dot-Com Boom– Work-Flow Software – Connectivity & Productivity– Outsourcing – Commodity Process Sourcing Options– Offshoring – Cost-Efficiencies– Uploading – Open Sourcing, Equal Access, Podcasts– Supply-chaining – Strategic Process– Insourcing – Comparative Advantage – Refocus on Core– Informing – Google, Search Engines, Access to information– Collaborative Initiatives – VoIP, Wireless, File-sharing
6
Impact of Globalization on the Development
of Innovation and Commercialization
• Triple Convergence:
– Convergence #1: All 10 Flatteners are Happening Together
– Convergence #2: Work Habits Changing from Vertical & Exclusive to Horizontal & Inclusive
– Convergence #3: Three Billion New Digital Workers Entered the Global Economy
7
Concept Integration
• Redeploy Resources – Talent and Infrastructure– Cross Disciplines– Cross Border Collaboration– Horizontal Integration
• Mass Customization– Global Communication, Supply Chain & Delivery
Processes• Dual Use Markets
– Industrial (Shipbuilding), Power (Density, Portability), Digital (Communications, Processing), Miniaturization (Power requirements, Weight, Functionality), Bio-Medical (Instrumentation, Clinical)
8
Case Study Examples
• Philadelphia Naval Shipyard– Closed as part of Base Realignment and Closure Process
• Aker Shipyard Opened on Site• Build Commercial Ships using European Design, construction practices, and
specialized modules
• Austal Shipyard, Australia– Build Fast Ferries – new technologies and designs
• Open plant in US using Australian Design and construction practices• Building commercial and military ships in same plant
• HP – Precision Electronic Test Equipment for Defense and Aerospace Industry– Laser Printers– Inkjet Printer Technology– Personal Computers– Nano-Technology Research– Medical use of Inkjet Technology– Precision Inkjet Technology combined with Nano-Technology
9
Challenges
• Nurture Scientific Expertise and Comparative Advantage
• European Single Labor Market for Science• Opportunities for International Collaboration
– NATO Science for Peace– EU Research Framework Programme – FP7
• http://cordis.europa.eu/fp7/home_en.html
• Underserved, Overshot and Non-User Customers• Miniaturization Markets (Non-Market Markets)• Commercialization Process – Persistence Counts!
– Patient for Growth – Impatient for Profit
10
Final Observations
• Globalization Brings Great Opportunities• New Ways to Connect to the World• Traditional Expertise More Important Than
Ever• Low-End Disruption is a Dual-Use Start
Point• Collaboration is Key