1

“The end of software

and the rise of the world’s most successful

application utility.”

2

The Old Way Of Running SoftwarePre-Utility Automation

Buy the software Buy the hardware Engage consultants Customize and implement Train and support users Upgrade, update, maintain

Software license costs constitute less than 10% of your total cost of ownership.

Source: Gartner Group

3

With Salesforce.comSoftware is Delivered as an Application Utility

No software No hardware No dedicated staff Instant deployment No-hassle upgrades, updates,

and maintenance…

Net-native applications are less than ¼ the total cost of ownership of enterprise software.

Source: Forrester Research

4

In essences, we serve as your surrogate CTO, managing the

complexity of CRM

1

And you become the beneficiary of over four years of development and $100 million investments

On Demand

5

Salesforce.comMaintains the hardware infrastructure

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Salesforce.comManages the software complexity

7

Online Offline Wireless Sync

Integration

CustomApplications

Salesforce.comDelivers the application across various devices

8

Salesforce.comAnd provides end to end support

Training• 15 classes are offered each week, taught by a live instructor

online. The classes cover all aspects of the product from sales to administrator fundamentals.

Support• Our support team is available to answer one off questions and

resolve technical issues.

Account Management• The account management team is there to assists your company

with best practices and user adoption.

1

9

This model of delivering Software as Services

allows us to…

1

10

Net

Valu

e

TimeGo Live Date ~ 1 Months

Breakeven

Value to CustomerRiskRisk

>90%Successful

Implementations

Reduced Upfront RiskCRM on demand reduces complexity and improves customer success

11

Lower Total Cost of OwnershipSalesforce.com removes the hidden costs associated with CRM software

Saleforce.com all but eliminates the hidden costs associated with implementing CRM.

Costs of maintaining an enterprise CRM application are spread over 7,000 companies.

12

Deliver Better Long Term ValueCRM that grows with your business

Funct

ionalit

y

2004 2005

When evaluating CRM, lets assume both products start with comparable functionality.

Salesforce.com

Traditional Software

With traditional software, the upgrade cycle is once every couple years.

With salesforce.com, we have 3 major releases each year. New functionality is seamlessly pushed out to our 100,000 users over night. There is no software to install, no re-implementation.

To take advantage of new functionality you have to go through a re-implementation. which drains resources and creates added risk.

• Evaluate Vendors

• Purchase Software

• New Hardware Requirements

• Implementation

• Consulting Engagement

2006

S3

13

S3 Release – June ‘03 These incremental upgrades can have a significant impact on your business

1. Shared Document Library

2. HTML Rich-Media Emails

3. Microsoft Outlook Edition

4. Integrated Team Selling

5. Business Process and Workflow Manager

6. Executive Opportunity Alerts

7. Email Stationery and Brand Templates

8. Custom Activity Types

9. Personalized Offline briefcase

10. Dynamic click-through tracking on email

11. Department folders

12. Robust document search

13. Expanded report filtering

14. Smart totaling on reports

15. Smart averaging on reports

16. Opportunity-based Offline briefcase

17. Activity-based offline filters

18. Expanded campaign reporting

19. Partner-account relationship reports

20. Expanded Import Wizard

21. Self-service super-users

22. Self-service hyperlink support

23. Solution attachments

24. Expanded merge capabilities

25. Lead auto-defaulting capabilities

26. Complete account activity report

27. New Contact-Activity report

28. Flexible data reporting in opportunity activities

29. Account hierarchy case reporting

30. Bring all Accounts owned Offline

31. Reports on HTML email results

32. Enhanced online lead capture

33. Contact information updating

34. $10M in Data Center Investment

35. sforce Client/Service Application Builder

36. Salesforce.com Integration Server Powered by TIBCO

37. New Data Security Console

38. Local Database Mirroring

39. New Xeon servers

40. Dedicated pool of API servers

41. New load balancers

42. New layer 3 switches

43. New SSL processing hardware

44. New intrusion detection systems

45. Granular opportunity sharing

46. Free Developer Edition

47. Microsoft .NET support with Visual Studio toolkit

48. Sun partnership and Java toolkit

49. BEA Weblogics toolkit and support

50. Borland JBuilder toolkit and support

51. Borland C#Builder toolkit and support

52. Control ability to view executive reports

53. Nested Sharing Groups

54. Determine sharing of list views

55. Limit ability to retrieve data via wireless

56. Control accounts taken offline

57. Designate user access to lead import

58. Enforce data quality by hiding QuickCreate

59. Brand Template edit controls

60. Authorize users to create HTML Templates

61. Team Selling sharing controls

62. Document access controls

63. New Recycle Bin Controls

64. Connectors to accounting packages

65. Connector to quoting packages

66. Major API enhancements

67. New Setup Wizards68. New Business Needs Advisor69. Virtual CRM Advisor70. Quick Start Guide71. 1000+ hours of usability testing72. Redesigned look and feel73. Best practice email templates74. One-click sign-up for new editions75. Updated CRM rollout guide76. Redesigned tip sheets77. Publish our internal solutions to our users78. Bulletin board for developers79. Improved usability after 100 more hours of usability testing80. Ability to view support inquiry status online81. More user-friendly invoices82. Robust online order center83. Campaign cloning84. Upward sharing now automated85. Default teams now automated86. Common groups now automated87. New Sync All Contacts Option88. Simplified 3rd party campaign integration89. Self-service wireless edition trial90. Updated online help91. Free training classes expanded to 34 each week92. New best practice web seminars93. New customer welcome web seminars94. Simplified calendar feature95. New Flash tutorials96. Five new Flash QuickTours97. 7 new API code samples98. Expanded search capabilities99. User adoption reports100. Personal Edition S3

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Has Salesforce.com’s model been validated by the

marketplace?

1

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Exponential Customer Growth7,000 companies use salesforce.com today

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World Class CustomersMeeting the standards set by enterprise customers

Manufacturing Technology Services FinancialServices

Pharma / Insurance

MediaTelecom FoodTransport / RetailConstruction /

Real Estate

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CRM Technology Leadership Awards

Editors’ Choice: Online CRMPC Magazine, November 2002

2 Five-Star RatingsPC Magazine, April, 2002 and 2001

Best CRM Solution Codie Awards, April 2002

CRM Technology of the Year InfoWorld, Jan 2002

3 Deploy! Awards (get logo)Infoworld 2001, 2002, 2003

The Future of SoftwareGartner Group, March 2001

18

In SummarySalesforce.com technology model provides…

World Class CRM Reduced Upfront Risk Instant Deployment No IT Headaches Faster Time to Value Lower Total Cost of Ownership End to End Training and Support Ongoing, Seamless Upgrades

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If you have any questions or want to discuss next steps, feel free to give me a call.

Harry Joiner(678) 795-0900

Harry@reliablegrowth.com