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1
TheTheEconomic Economic Census Census and Youand You
http://www.census.gov/econ/census02/guide/slides/sp-ec02-mn05.ppt
Laurie Torene
2
What Users Need to KnowWhat Users Need to Know
PEconomic CensusOverview and usesHow the data are classified (NAICS)How the data are published Working with the data
Local data from current programs
3
Economic surveys
data collected from businesses
Demographic surveys
data collected from households
Census TerminologyCensus Terminology
4
• Advance Monthly Retail Sales
• Manufacturing and Trade: Inventories and Sales
• Monthly Wholesale Trade
• Manufactures’ Shipments, Inventories and Orders- Quarterly Services Survey [NEW]
• Housing Starts
• Value of New Construction Put in Place
• Housing Completions
• New Homes Sold and for Sale
• US International Trade in Goods and Services
• Quarterly Financial Report (two releases)
• Housing Vacancies
Principal Economic IndicatorsPrincipal Economic Indicators
Surveys vs CensusSurveys vs Census
Economic Census
•Every 5 years (years ending in 2 & 7)
•Industry/product detail
•Detailed Geography
Economic Surveys
•Annual, quarterly, monthly
•Limited detail
•Mostly national
“The Economic Census is indispensable to understanding America’s economy…”
--Alan Greenspan, Chairman, Federal Reserve Board of Governors
9
Public Sector UsesPublic Sector Uses
• Benchmarking• Tracking economic change• Attracting new businesses• Assisting business development
“Sound and timely economic
data are the fuel that powers
business decision making…”
--Thomas J. Donohue, President,
United States Chamber of Commerce
Private Sector UsesPrivate Sector Uses
Study your industryMarket shareProduct trendsStrategic planning
What’s my share?
How does my firm compare?
Private Sector UsesPrivate Sector Uses
Study your industryMarket shareProduct trendsStrategic planning
Study business markets
Site locationsSales territoriesForecasting salesWhere are my
customers? suppliers?
competitors?
Private Sector UsesPrivate Sector Uses
Study your industryMarket shareProduct trendsStrategic planning
Study business marketsSite locationsSales territoriesForecasting sales
Evaluate investmentsEstimate market sizeData for loan applications
14
Not covered
Governments
AgricultureConstruction
MiningManufacturing
Transp, Utilities
Wholesale
Retail
Finance, Insurance, Real Estate
Service
Economic Census CoverageEconomic Census Coverage
Sector contribution to GDPEconomic Census – 85%Agriculture and Governments Censuses – 13%Not covered – 2%
Increasing Census CoverageIncreasing Census Coverage
Administrative records – 3 out of 4 businesses3% of output covered by the 19 million businesses that don’t get forms – we use data from other federal agencies for nonemployers and some small employers
Direct collection
Economic Census Economic Census Data CollectionData Collection
97% of output covered by 5 million establishments that get report forms
17
IndustrIndustry y
ClassifiClassifi- -
cationcation
Economic Census TableEconomic Census Table
Data classified by industry
Standard Industrial Classification SystemStandard Industrial Classification System
• Developed in 1930's
• Updated every 10-15 years
•Dominated by manufacturing
SICSIC
NAICSNAICS
NorthAmericanIndustryClassificationSystem
Superseded SIC in 1997
NAICSNAICS
North AmericanIndustry Classification System
Joint project of Canada, Mexico, and U.S.
New Numbering SystemNew Numbering System
Example DescriptionCodeLevel
Information51Sector
Broadcasting (except Internet)515Subsector
Radio and Television Broadcasting5151Industry Group
Radio Broadcasting51511Industry
Radio Stations515112U.S. Industry
23
NAICS SectorsNAICS Sectors
11 Agriculture, Forestry, Fishing, and Hunting 21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 42 Wholesale Trade 44-45 Retail Trade 48-49 Transportation and Warehousing 51 Information 52 Finance and Insurance 53 Real Estate and Rental and Leasing
54 Professional, Scientific and Technical Services
55 Management of Companies and Enterprises
56 Administrative and Support and Waste Management and
Remediation Services61 Educational Services 62 Health Care and Social Assistance 71 Arts, Entertainment and Recreation 72 Accommodation and Food Services 81 Other Services (except Public Administration) 92 Public Administration
New SectorsNew SectorsSIC Division NAICS Sector
Transportation, Communications, and Utilities
UtilitiesTransportation and Warehousing
Finance, Insurance, Real Estate
Finance and InsuranceReal Estate and Rental and Leasing
Retail Trade Retail TradeAccommodations and Food Services
Service Industries
Professional, Scientific, and Technical SvcAdministrative & Support and
Waste Management & Remediation SvcsEducational Services
Health Care and Social AssistanceArts, Entertainment, and Recreation
Information
New SectorsNew SectorsSIC Division NAICS Sector
Transportation, Communications, and Utilities
UtilitiesTransportation and Warehousing
Finance, Insurance, Real Estate
Finance and InsuranceReal Estate and Rental and Leasing
Retail Trade Retail TradeAccommodations and Food Services
Service Industries
Professional, Scientific, and Technical SvcAdministrative & Support and
Waste Management & Remediation SvcsEducational Services
Health Care and Social AssistanceArts, Entertainment, and Recreation
Information
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Accommodation and Accommodation and Food Services Food Services
NAICS Sector created from:
Service Industries (SIC)Hotels and other lodging
Retail Trade (SIC)Eating and drinking places
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Retail vs WholesaleRetail vs Wholesale
Wholesale Trade
Sells to business
Office or warehouseAdvertise to tradeDisplay little or no merchandise
Retail Trade
In SICSells to consumers
In NAICSLocation attracts publicAdvertise to publicDisplay merchandise
SIC and NAICS – Same sector name, altered content
Two Views of 1997 Retail TradeTwo Views of 1997 Retail Trade
Two Views of 1997 Retail TradeTwo Views of 1997 Retail Trade
EstablishmentEstablishment
A store, warehouse, factory, etc. at a single physical location
CompanyCompany
One or more establishments under common ownership or control
NAICS ManualNAICS Manual
Definition for each industryDefinition for each industry
Alphabetic indexAlphabetic index
Correspondence tablesCorrespondence tables
2002 Edition
•NAICS02 to NAICS97
•NAICS97 to NAICS02
1997 Edition
•NAICS97 to SIC
•SIC to NAICS97
In print
and
at www.census.gov
33
Brie between NAICS and SICBrie between NAICS and SIC
35
Assembling Time SeriesAssembling Time Series
SIC 1987 1992 (1997)
NAICS 1997 2002 2007
Changes for NAICS 2002Changes for NAICS 2002
Sector Type of change New industries
Construction Major changes Residential remodelers
Wholesale Trade Separated Agents and Brokers—affects all industries
Wholesale electronic markets
Retail Trade Subdivided 2 industries
Discount dep’t stores
Electronic shopping
Electronic auctions
Information Renumbering
Moved Internet
Internet publishing and broadcasting
42
ExerciseExercise
PIn what industry would you find gambling cruises
Economic Economic Census Census ProductsProducts
Industry SeriesIndustry Series
Goods-producing Construction, Mining, Manufacturing
PSeparate reports for each 6-digit industryPIncl. products and materials PNational, limited state data
Service-producingSectors 22, 42 to 81
New for 2002•Reports for groups of industries•Includes products•National data only
Economic Census GeographyEconomic Census Geography
U.S.
States
Metro areas
Counties
Places of 2,500+ Inhabitants
ZIP Codes
Comparative StatisticsComparative Statistics
PEconomy-widePFor 1997, shows SICs by State PFor 2002, will show NAICS97 by StatePNo substate geography
Bridge between NAICS and SICBridge between NAICS and SIC
P1997: Shows SIC parts within NAICS & v.v.P2002: Bridge between NAICS 02 and NAICS 97PNational dataPBasis for converting other data
Subject ReportsSubject Reports
PSeparate reports for each sectorPIn service-producing sectors
Product linesBstate data for many industriesBMetro data for wholesale, retail, accommodations only
Establishment and firm sizeMiscellaneous subjects
Blimited state data
ZIP Code StatisticsZIP Code Statistics
•Primarily establishment counts by size•Not in print or PDF
ZIP Code StatisticsZIP Code Statistics
Scope:Selected sectors only
Nonemployer StatisticsNonemployer Statistics
PBusinesses w/o paid employees account for70% of all businesses 3.5% of all salesPExcluded from other census reportsPU.S., State, county & metro data PUpdated annually
Other ReportsOther Reports
PCensuses of Island AreasPBusiness ExpensesPSurvey of Business Owners
Business Business ExpensesExpenses
Other ReportsOther Reports
PCensuses of Island AreasPBusiness ExpensesPSurvey of Business Owners
66
• Women • Black• Hispanic• American Indians and Alaska Natives• Asians and Pacific Islanders• Company Summary• Characteristics of Business Owners
Survey of Business Survey of Business OwnersOwners
Formerly the surveys ofMinority- and Women-Owned
Business Enterprises
SBO includes NonemployersSBO includes NonemployersP“All Firms”
includes employers and nonemployers
PMost census figures limited to “Firms with paid employees”
New Mexico - 1997
68
2002 SBO Report Schedule2002 SBO Report Schedule
••New name: Survey of Business Owners•Race counts will include multi-race•Classification by NAICS•Characteristics of Business Owners report
•Owner characteristics: age, education, hours worked, disability•Business characteristics: home-based, family-owned, franchising, year started, financing
What’s New for SBO in What’s New for SBO in 20022002
70
ExerciseExercise
PWhen will ZIP Code Statistics from the 2002 Economic Census be published?
73
What’s New for the 2002 What’s New for the 2002 Economic Census?Economic Census?
NAICS –
New industries in 4 sectors
Fewer out-of-scope industries
Industry Series for service sectors
Expanded Survey of Business Owners
American FactFinder & CD-ROM features converge
Micropolitan Statistical Areas
1997Metropolitan Areas
(light green).
2002Metropolitan Areas
(dark green)
www.census.gov/econ2002
77
78
TheTheEconomic Economic Census:Census:Accessing the Accessing the DataData
MediaMedia
ConventionalPrinted reports (only a few)PDFs on the Internet
Drill-down tables on the Internet
DatabasesOn CD-ROM (1997) or DVD-ROM (2002)On Internet--via American Factfinder
83
Current PDF Format: A
84
Proposed PDF Format: B
85
Proposed PDF Format: C
Row/column dividing lines:
(A) Vertical only
(B) Both Horizontal and Vertical
(C) Horizontal only
Why did you choose that option? _________________________________________________________________________________________________________________________________________________________
Overall Rating of this issue to you:
1=Very important
2= Moderately important
3=Not important
I am unable to respond to this
issue at this time.
TheTheEconomic Economic Census:Census:Accessing the Accessing the DataData
MediaMedia
ConventionalPrinted reports (only a few)PDFs on the Internet
Drill-down tables on the Internet
DatabasesOn CD-ROM (1997) or DVD-ROM (2002)On Internet--via American Factfinder
107
ExerciseExercise
PWhat was total revenue for Data processing, hosting and related services in Hennepin County in 2002?
P(Hint - look at both employers and nonemployers)
108
MediaMedia
ConventionalPrinted reports (only a few)PDFs on the Internet
Drill-down tables on the Internet
DatabasesOn CD-ROM (1997) or DVD-ROM (2002)On Internet--via American Factfinder
109
American FactFinder American FactFinder and DVD-ROMand DVD-ROM
PFreePNo waiting for a new
discPNo installationPWorks with UNIX and
Mac, not just Windows
PNo internet hookupPFaster retrieval PExtra functionalityPMore export formats flat ASCII, dbf, 123PNo limits on exportsPIncludes 97 SIC dataPIncludes 97 ZIP data
AFF Advantages CD / DVD Advantages
134
ExerciseExercise
PUse American FactFinder to display 2002 totals for NAICS 54, Professional, scientific and technical services, for all cities (“economic places”) in Minnesota. Show the sector total only.
PExtra credit: Name the top 3 cities in terms of revenue in NAICS 54 among all cities in Minnesota.
141
ExerciseExercise
PWhich state had the highest receipts in legal services in 1997?P P(Hint – use the Industry Statistics Sampler).
Census Economic Datafor Local Areas
5-year intervals–Economic Census–Survey of Business Owners
Annual–County Business Patterns–Nonemployer Statistics–Annual Survey of Manufactures–Statistics of U.S. Business
Statistics of U.S. BusinessesStatistics of U.S. Businesses
Firms with paid employees
•Firms by employment size by NAICS•allows you to define “small business”
•Geography•US•States•Metropolitan areas
149
County Business PatternsCounty Business Patterns
P1998 - 2002 - reported by 1997 NAICSP2003 and future - reported by 2002 NAICS
Establishments, employment and payrollNo sales or receipts
Annual Survey of ManufacturesAnnual Survey of Manufactures
Establishments with paid employees
155
ExerciseExercise
PWhat is the most recent year for which ZIP Code data are available from any Census business statistics other than the Economic Census?
156
2002 Economic
Census
Laurie Torene
1-301-763-2547
http://www.census.gov/econ/census02/guide/slides/sp-ec02-mn05.ppt