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The Britvic IT Academy – In partnership with Staffordshire University

The Employer Perspective

Rob PritchardGroup IT Director

Hanifa ShahStrategic IT Consultant

Britvic is a leading soft drinks company

Britvic is one of the two leading soft drinks

businesses in Great Britain and Ireland

Many of the Britvic brands are number one or two in

their categories

A fast-paced industry: facing continuous, rapid change

driven by evolving consumer preferences, local and global

trends, shifting regulatory pressures

Our strategy enables people development

People development is core to achieving our strategic ambitionsStep change in individual capability and performance delivered for us, by us

The capability framework defines role expectations and benchmarks

ROLE SPECIFIC ROLE SPECIFIC SKILLSSKILLS

Key purpose of the Key purpose of the role and specific role and specific

technical expertise technical expertise areas areas

e.g. SAP, Siebel, e.g. SAP, Siebel, Project Management, Project Management,

Business AnalysisBusiness AnalysisBRITVIC BEHAVIOURS (DNA)BRITVIC BEHAVIOURS (DNA)Demonstrated performance in Demonstrated performance in

line with Britvic's Leadership and line with Britvic's Leadership and Team DNATeam DNA

e.g. Drive, Passion, Visione.g. Drive, Passion, Vision

GENERIC BUSINESS SKILLSGENERIC BUSINESS SKILLSBritvic business skills required Britvic business skills required

for all rolesfor all roles

e.g: Thought Leadership, e.g: Thought Leadership, Business Partnership, Business Partnership,

CommunicationCommunication

Each role is clearly defined with key attributes and role expectationsA requirement for customised development, move from training and courses

Existing work-based programmes did not enable a step change in development

Willingness of universities to work with employers

‘Not for us, we don’t need this’

Lack of understanding by Universities of employer

needs

‘They don’t know what they want’

Inflexibility in developing new models for work-based

learning

‘Use what’s already available’

Lack of recognition of employee skills and

experiences

‘Emphasis on qualifications’

A true partnership between Britvic and Staffordshire University

Britvic (Employer)

Staffordshire(University)

Employees(Student)

Flexible Negotiated Qualifications Programme Developed

Flexible Negotiated Qualifications Programme Developed

Target Qualification & APEL Agreed

Target Qualification & APEL Agreed

Development and work activity

linked to Modules

Development and work activity

linked to Modules

Journey commenced for

Target Qualification

Journey commenced for

Target Qualification

Significant learnings: more than we expected!!!

EMPLOYER

Drives people development

Senior Management support is crucial

Increased rigour in development planning

Learning for mentors and buddys as well as student

Level of ambition has been raised

Significant time commitment required

STUDENT

Real value from development and being more effective in role

Achieving academic education without attending University

Recognition of previous experience / skills

Intellectual challenge

Balancing home/work/study

UNIVERSITY

Buy-in from University Management

Increase in employer engagement

Widening participation through new types of students

Sustainable model for extending programme

Challenging students ‘not 18 year olds’

Capable staff resource required to deliver collaborative working

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The Britvic IT Academy – In partnership with Staffordshire University

The Employer Perspective

Rob PritchardGroup IT Director

Hanifa ShahStrategic IT Consultant