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Taking Part in Scotland 2008Presentation of survey results

6th August 2009

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To provide up to date information on levels of attendance and participation in arts related activities in Scotland

Building upon previous surveys undertaken in 2006 and 2004. Surveys have been undertaken every two or three years since 1991.

Providing results for total adult population and key ‘under represented’ groups and regions

Minority ethnic communitiesDisabled people People aged 16-24People aged 65+People living in deprived areasPeople living in rural areasWomen

Survey objectives

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Fieldwork from March to June

2008

4,941 face to face in-home interviews

Identical survey methods to 2004 and

2006 allows comparisons

‘New’ questions added regarding attitudes to

the arts, viewing & listening

Additional analysis undertaken to gain

greater insight

Survey methods

2,831 in boosters of under-represented groups and regions

2,831 in boosters of under-represented groups and regions

2,110 representative of Scottish adult population

2,110 representative of Scottish adult population

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‘Top line’ results

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71% participated

in one or more arts or

cultural activity

71% participated

in one or more arts or

cultural activity

All adults in Scotland‘Top line’ results

77% attended arts

or cultural events

77% attended arts

or cultural events

Overall 90% had either attended or participated

Overall 90% had either attended or participated

In the previous 12 months…

In the previous 12 months…

71% participated in arts or cultural

activity

71% participated in arts or cultural

activity…lower than in 2006 but higher

than in 2004

…lower than in 2006 but higher

than in 2004

…similar to 2006 and 2004

…similar to 2006 and 2004

…similar to 2006 and 2004…similar to 2006 and 2004

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3%

3%

3%

3%

2%

2%

2%

2%

2%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

2%

Chamber music

Country/Western music

Literary/ Poetry event

Contemporary crafts

Contemporary Dance

Other style of dance

Puppetry

Carnivals/circus

Contemporary draw ing

Moving image

Live art

Culturally specif ic dance

Experimental theate

Culturally specif ic music

Experimental/electronic music

Video/multimedia

Contemporary illustration

Contemporary printmaking

Contemporary sculpture

Contemporary computer generated/digital art

Contemporary installation

All adults in ScotlandAttendance in last 12 months

55%

32%

27%

27%

17%

15%

9%

9%

6%

6%

5%

5%

5%

4%

4%

4%

4%

17%

Cinema

Museums

Rock/Pop

Art Galleries

Plays

Musicals

Pantomine/variety show

Scottish traditional/folk music

Art Festivals

Orchestral music

Outdoor art/performance/street art

Jazz Music

Contemporary painting

Traditional crafts

Ballet

Scottish Traditional Dance

Opera/Operetta

Contemporary photography

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All adults in ScotlandParticipation in last 12 months

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Under represented groups

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Under-represented groups

77%

92%

77%75%

69%66%

49% 49%

71%68%

75% 74%

66%61%

65% 66%

ALL ADULTSLIVING IN

SCOTLAND

People aged 16-24

Women People living inrural areas

People living indeprived areas

Ethnic minoritycommunities

Disabled people People aged 65+

Attendance Participation

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Under-represented groups

77%

92%

77%75%

69%66%

49% 49%

71%68%

75% 74%

66%61%

65% 66%

ALL ADULTSLIVING IN

SCOTLAND

People aged 16-24

Women People living inrural areas

People living indeprived areas

Ethnic minoritycommunities

Disabled people People aged 65+

Attendance Participation

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Attendance

75%

67%

50%

75%

87%

52%

70%

77%

67%

48%

77%74%

93%

49%

71%

77%

69%

49%

77%75%

92%

49%

66%

75%

ALL ADULTSLIVING IN

SCOTLAND

People livingin deprived

areas

Disabledpeople

Women People livingin rural areas

People aged16-24

People aged65+

Ethnicminority

communities

2004 2006 2008

A statistically significant decrease in attendance amongst ethnic minority

communities

A statistically significant decrease in attendance amongst ethnic minority

communities

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Participation

67%

52%

58%

69%

65%

61% 60%

76%

68%70%

80%

74% 73%

69%

65%

71%

66% 65%

75% 74%

68%66%

61%

69%

ALL ADULTSLIVING IN

SCOTLAND

People livingin deprived

areas

Disabledpeople

Women People livingin rural areas

People aged16-24

People aged65+

Ethnicminority

communities

2004 2006 2008

A statistically significant decrease in participation at all

adults level and amongst disabled people and women

A statistically significant decrease in participation at all

adults level and amongst disabled people and women

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Geographical Regions

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Attendance

77%

81%

73%

78%75%

69%67%

77% 77%74%

69%

75%77% 77%

70%

75%

ALL ADULTSLIVING IN

SCOTLAND

Edinburgh &surrounds

East &Central

Scotland

North EasternScotland

Highlands &Islands

Glasgow &surrounds

SouthWesternScotland

SouthScotland

2006 2008

Decrease in attendance in North Eastern Scotland and an increase in

South Western Scotland

Decrease in attendance in North Eastern Scotland and an increase in

South Western Scotland

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Participation

76%79%

71%

76% 76%

70% 71%71%

79%

66%

51%

76%

69%72%

79%80%

ALL ADULTSLIVING IN

SCOTLAND

Edinburgh &surrounds

East &Central

Scotland

North EasternScotland

Highlands &Islands

Glasgow &surrounds

SouthWesternScotland

SouthScotland

2006 2008

Decreased participation in North Eastern Scotland and Glasgow & surrounds and increase in South.

Decreased participation in North Eastern Scotland and Glasgow & surrounds and increase in South.

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Other factors to consider

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Other factors to consider

Attending orparticipating

All Adults90%

No qualifications

74%

School, HNC or HND

93%

Degree or higher degree

97%

NS-SEC Groups 1

to 384%

NS-SECGroups 4

and 568%

Working fullor part time

96%

Retired or not working

87%

In full time education

100%

Aged under 45 or 65+

95%

Aged 45 to 64100%

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Other factors to consider

89%97%

90% 92%

67%

91% 97% 95% 94%

80%

TOTAL Degree HNC/HND School Noqualifications

Men Women

90% 93% 90%81%80% 84%

73%

56%

TOTAL Under 45 45 to 64 65 and over

Non BME population BME population

91%

76%

93% 97%

79%72%

91%100%

TOTAL Noqualifications

School, HNCor HND

Degree

Not disabled Disabled people

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Attitudes to the arts

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80%

76%

69%

64%

50%

47%

28%

20%

16%

15%

54%

I like to learn and experience new things in my leisure time

Value for money is a high priority for me when I am deciding what to do inmy leisure time

The needs of my family or other members of my household take prioritywhen I am planning how to spend my leisure time

Attending and participating in arts and cultural activities helps enrich thequality of my life

I would attend more arts and cultural performances if they took placecloser to where I live

It's difficult for me to find time to take part in or attend arts and culturalactivities

If there were more arts events with better access and facilities for me, Iwould go more often

Spending my time attending or participating in arts and cultural activities isof little interest to me

I have difficulty finding information about arts and cultural activities which Ican attend

I am interested in attending more arts and cultural events but find it difficultbecause of my age, a disability or long term illness

I feel out of place in an art gallery, museum or theatre

Attitudes to the arts

Percentage who ‘agree strongly’ or ‘agree slightly’

with each statement.

Percentage who ‘agree strongly’ or ‘agree slightly’

with each statement.

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Attitudes to the arts

‘Time Poor’

‘Prudent Participants’

‘Restricted’

‘Opting Out’

‘Free’

‘ExperiencedSeekers’

17%

23%

17%

14%

14%

17%

Cluster analysis segments the

population according to their responses to the

attitude statements

Cluster analysis segments the

population according to their responses to the

attitude statements

Each segment has been given a name

and profiled to identify

demographic and behavioural traits

Each segment has been given a name

and profiled to identify

demographic and behavioural traits

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‘Experienced Seekers’ – 14% of population

Attending and participating in arts and cultural activities helps to enrich the quality of my life

I like to learn and experience new things in my leisure time

High attendance & participation levels esp. theatre, museums, art galleries.

Listen to plays on radio & orchestral music recordings.

High use of Internet esp. to purchase tickets for arts performances.

More likely to be, but not exclusively:

Aged 45-64

No disabilities

Employed or retired

High income

High levels of education

AB socio-economic groups

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‘Prudent Participants’ -17% of population

Value for money is important when deciding what to do in leisure time

Would attend more arts and cultural events if closer to home, easier access

Like to learn and experience new things in leisure time

Have time to attend

Higher than average attendance & participation levels esp. art galleries and museums.

Average TV and Radio viewing and listening esp. plays, variety shows, traditional music.

Fairly low use of Internet and on-line activity.

More likely to be, but not exclusively:

Female

Aged 55+

Retired

A range of levels of affluence and education levels

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‘Time Poor’ - 21% of populationDifficult to find time to take part in or attend arts and cultural activities

The needs of family come first when planning leisure time

Would attend more arts and cultural events if closer to home, easier access

Like to learn and experience new things in leisure time

Value for money is important when deciding what to do in leisure time

Slightly higher than average attendance & participation levels esp. cinema.

Slightly higher TV and Radio viewing and listening esp. rock/pop music and films.

High use of Internet including social networking sites.

More likely to be, but not exclusively:

Aged 25 – 44

No disabilities

Full or part time employed

Higher, HNC or HND qualifications

C1C2 socio-economic groups

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‘Free’ - 17% of population

Value for money is not a high priority when deciding what to do in leisure time

Needs of family are not a high priority when planning leisure time

Fairly high attendance & participation levels esp. music events

Slightly higher TV and Radio viewing and listening inc. opera and jazz music.

High use of Internet and on-line activity including social networking sites, purchasing and downloading music and film.

More likely to be, but not exclusively:

Aged 16-24

Full time employed or in full time education

Have a degree or higher degree

ABC1 socio-economic groups

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‘Restricted’ - 17% of population

Difficulties attending due to age, a disability or long term illness

Feel out of place in an art gallery or museum

Have difficulty finding information about arts and cultural activities

If more events and better access would go more often

Lower than average attendance & participation levels.

Lower TV and Radio viewing and listening

Very low use of Internet and on-line activity.

More likely to be, but not exclusively:

Aged 75+

Disabled or long term illness

Retired

Low income

No qualifications

DE socio-economic groups

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‘Opting Out’ - 14% of populationSpending my time attending or participating in the arts and cultural activities is of little interest

Feel out of place in an art gallery, museum or theatre

The needs of family members take priority

Would not attend more performances if closer to home, easier access

Lowest attendance & participation levels

Low TV, Internet and Radio viewing and listening.

Very low use of Internet and on-line activity.

More likely to be, but not exclusively :

Aged 65+

Retired

No qualifications

DE socio-economic groups

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Survey Outputs

All outputs including summary reports, full data set on SPSS and presentations available on our website:

http://www.scottisharts.org.uk/1/artsinscotland/crossartformfeatures/takingpartresearchpublished.aspx

http://www.scottisharts.org.uk/1/latestnews/1006112.aspxhttp://www.scottisharts.org.uk/1/latestnews/1006112.aspx

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