1

SystemsIntegration

(automation)

BusinessIntegration

(reengineering)

E-Commerce(Web-Enabled

Commerce)

E-Business(Web-Enabled

Transformation)

M-Business(Multi-Device,

Multi-Web,Transformation)

Value

Time & Scope

1.1: Market Evolution

2

MP3Players

Screen Phones

WAPPhones

Mobile Tablets

PDAs Digital Cameras

Pocket PC Autos Toys

PagersInformationAppliances

PCs,Servers,

Mainframes

Time Share

E-mailChat

WorldWideWeb

Wireless/MobileInternet

EmbeddedInternet

PCs,Servers,

Mainframes

Today

Tomorrow

1.2: Evolution Of Internet Access

3

Changing CustomerPriorities

InfrastructureInnovation

MobileBusinessModel Hardware&

DeviceInnovation

• Demographics• Speed of Servive• Simplicity and Convenience

• Miniaturization• New Channels• Device

Convergence• Voice User

Interfaces

• Network bandwidth• Network Convergence• Personalized Bandwidth

2.1: The Innovation Circle

4

New InnovationOpportunities

CustomerFocus

Operational Focus

Supply ChainFocus

Applic

ation

Infra

struc

ture

BreakthroughPlatform

Focus

3.1: The M-Business Landscape

5

BreakthroughPlatforms

Framework

Client-Side Software PlatformsOperating Systems, Tools,

Browsers

Device PlatformsCell phones, PDAs, PocketPCs

Tablets, Appliances

Web Services PlatformsOperating Systems, Tools,Programming languages

Hardware PlatformsMicroprocessors, Chipsets, DSP,

Flash Memory

4.1: Breakthrough Platforms Framework

6

ApplicationInfrastructureFramework

Mobile ApplicationService Providers

Mobile Application/Service Enablers

Mobile InternetService Providers

ApplicationGateway/platform

Providers

5.1: Application Infrastructure Framework

7

Back-Office Applications

PersonalizationUsability Messaging Real-TimeInteraction

Location-Based

Services

BillPayment

Multi-PurposeWeb Portals

CommercePortals

Pure-PlayNiche

WirelessOperator Portals

Web PortalCustomer

MobileDevices

Billing Content

CRM Customer Support Messaging

6.3: Portal Framework

8

MobileCustomer

Framework

Channel Extension(Sales and Service Transactions)

Multi-Channel Synchronization(Building Relationships)

M-Commerce Channel(New Service Encounters)

Channel Augmentation(Marketing Information)

7.1: Mobile Customer Framework

Business toCustomer (B2C)

9

E-Business Applications

SalesMarketing Order Fulfillment Service Satisfaction

ChannelExtension

M-CommerceChannel

Multi-ChannelSynchronization

ChannelWeb Portal

CustomerWeb Portal Customer

MobileDevices

Billing Content

Selling Chain Management BusinessIntelligence

CRM

7.2: Customer Framework

10

E-Business Applications

SchedulingForecasting DistributionPlanning

ServiceNotification

Procurement Delivery

Supply Chain Execution

Supply ChainVisibility

Service Management

E-Procurement

SupplierWeb Portal Supplier

MobileDevices

Selling Chain Management BusinessIntelligence

CRM

8.3: Mobile Supplier Framework

ERP E-Procurement SCM

11

ApplicationExtension

Framework

Mobile Office and Messaging Applications

Front Office EnterpriseApplication

Specialized Solutions

Mobile CorporatePortals

Business to Employee (B2E)

9.1: AOL Mobile Capability Framework

12

E-Business Applications

Self ServiceData

Organization Procurement Intranet PerformanceMonitoring

News,Stocks,

Web

Front OfficeEnterprise Apps

Mobile CorporatePortals

SpecializedSolutions

Mobile OfficeApplications

EmployeeWeb Portal Employee

MobileDevices

Selling Chain Management BusinessIntelligence

CRM

9.2: Mobile Employee Framework

ERP E-Procurement SCM

13

Solution Strategy

CapabilityEvaluation

SolutionBlueprint

TacticalExecution

Customer Pain Value Proposition Profit Model

Internal Assessment Capability Configuration Business Case Creation

Blueprint Design Impact Analysis Integration Design

Tactical Execution Project Planning Application Implementation

10.1: Typical Supply Chain Structure

14

RevenueEnhancement

Cost Reduction

EffectiveAsset

Utilization

Sponsorship?Internal Leadership?Current Strategy?Resource-Funding, People?Strategic Alliances?Infrastructure Readiness?

Key Considerations

Value Creation

ProcessImprovement

Strategic Improvement

BreakthroughTransformation

Sco

pe

of I

nit

iati

ve

10.2: Capability Assessment

15

Enterprise Infrastructure

E-Business Application Layer

Corporate Strategy

MobileStrategy

Business Model ScopeCustomer SelectionValue CreationCapability Alignment

MobileApplications

Mobile PortalsCustomer ApplicationsSupply Chain ApplicationsEmployee Facing Applications

SupportingInfrastructure

ScalabilityReliabilityHosting

MessagingDatabasesMiddleware

Data &TransactionSecurity

10.3: Elements of a Solution Blueprint

16

Meeting RoomClass Room

E-Trade/AuctionGroupware, WorkflowIssue-based Discussion

E-BusinessWeb Publishing

ConferencingForum Discussion

Bulletin Board

E-MailMessaging

Chat

Structured

Informal

Communication(Directional)

Interaction

Collaboration(team)

Technologies for Collaboration and Communication

Security

Pro

cess

17

12

3

4

5

Information TechnologyInfrastructure

Know-whatKnow-howKnow-why

QualityInformation Explicit

Knowledge

Tacit KnowledgeRaw Information

OrganizationalKnowledge

CoreCompetence

Crystallize Core Competence

Generalize Best Practice

for Reuse

Produce Best Practice

Contextualize Organizational Knowledge

Create Organizational

Knowledge

Improve quality of information Make tacit

knowledge explicit

Best Practice

18

Product

Manufacturing

Information

Manufacturing

Input

Process

Output

Raw Materials

Assembly Line

PhysicalProducts

Raw Data

InformationSystem

InformationProducts

19

Define Measure

Improve Analyze

TDQM

Cycle

1 2

3 4

20

CoreCompetency

Technologies Knowledgederivative

InformationCommunicationIndustries

Intellectual & Intangible AssetsPartnershipPatentsData bases

Processes Explicit, Codified Knowledge Methods

Human CapitalWellspring of

Knowledge

SkillExperienceKnowledge

Learning

Learning

21

Information Production Process

Consume

Changing Consumer needs

Information Product

Product Life-Cycle

InformationProduct

Manager

22

Problem Solving Architecture

Solution Requirements Knowledge Domains

ProvideScope for

TechnicalArchitecture

BusinessArchitecture

StructuredKnowledge

Assets

ProductsServices

Solution Domain

Architecture

Structure

SolutionsCustomized

SolutionCustomize

ProvideScope for

Contain Contain Contain

Drive

DefineDefine

structure

Structure

overlap

23

Enterprise Information Management Integrated Networks Electronic Mail/Messaging Cross-Vendor Support Scheduling Executive Information System Standards Content Management Local/Remote Services

Distributed Systems Infrastructure

Telecommunication Infrastructure

Performance Configuration Management

Competency Configuration Application Configuration Assets Configuration Skill Configuration Methodology Configuration

GroupwareGroup Decision Support SystemsDesktop Video and Audio ConferencingGroup Application Development EnvironmentCollaborative Document ManagementWorkflow

Customer Care Management

Corporate Knowledge Infrastructure