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Superior Economic Model for Small and Midsize Enterprise Networking

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Agenda

Networking Needs to Match Virtualization’s Impact, Flexibility

Attributes of a Superior Economic Model for Networking

Matching Solutions to Requirements

Good, Better, Best Approaches to Wireless Including the Cloud

Case StudiesQ&A

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Server Virtualization = Economic Flexibility

Virtualization is an example of a better economic model for computing• Flexibility

• Lower TCO

• Better leverage of IT budget

The leading networking vendors once had a better model going for them

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Now Networking Vendors Tie Your Hands

Myth of single vendor

Proprietary approaches

Vendor lock-in

Ongoing maintenance

Server and costs down, but networking’s share of budget is unchanged despite tech advances

“Network architects and CIOs must consider alternative network vendors to ensure that they deliver a functional network solution at

an appropriate cost point.” -- Gartner

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Network Vendors Aim to Lock-in Servers Too

Consolidating servers, storage, networking and software• HP calls its proprietary effort

“Converged Infrastructure”• Cisco calls its effort “Borderless

Networks”

D-Link won’t offer solutions in this space until standards emerge and benefits are proven

“The notion that a single converged data center network makes for fewer switches and ports, resulting in a simpler network consuming less

power and cooling, is flawed.” -- Gartner

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FLEXIBILITY / Good, better, bestChoose “good enough” for the requirement: it will interoperate and scale

SIMPLICITY / Ease and self-healingEnd-to-end solutions, automation, straightforward pricing

SECURITY / Network, information, people, assetsEnd-to-end expertise for network threats, IP cameras for physical security

RELIABILITY / Highly availableQuality, resilience, 24x7 lifetime warranty

SUPERIOR ECONOMIC MODEL / Innovation for lower TCOIn engineering and business policies

Why D-Link?Dare to Compare our Superior Economic Model

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Why D-Link?No More SockItToMeNet

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Gartner’s Definition of New Model

Easy to install, configure and manage

Simple to use and requires minimal customization

Don’t increase demand on already limited IT resources

Easy to integrate

Straightforward pricing

Can be consumed in modular components, then extended when required

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Emerging Economies and D-Link

Popularity in fastest growing economies drive D-Link to a virtual tie for 2nd globally1

D-Link’s range of standards-based solutions match requirements, scale as companies experience rapid growth

Internet is critical to all parts of their global business

D-Link is a kindred spirit to progressive companies, cited by Gartner for practicing the new economic model we preach2

D-Link’s North American enterprise customers favor the same characteristics

1. D-Link in a virtual tie for second, source: Gartner, Market Share: Enterprise Ethernet Switches, Worldwide, 10 March 20102. “D-Link—Agility, risk management, cost and business process management benefits of the cloud, ” Gartner, March 2011

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Matching Products to RequirementsWeb Smart Switches

DES 1200 Series 10/100 8/16/24/48 portDGS 1200 Series Gigabit 8/16/24/48 port

Unmanaged Switches

8-port Desktop PoE16-port 10/100 and GigE24-port 10/100 and GigE

Standalone APs

DWL-8500AP gDWL-8200AP gDWL-7700 Outdoor AP/Bridge gDWL-7100 AP Dual Band gDWL-2700AP Outdoor AP/Bridge g

Network Attached Storage

DNS-100 SeriesDNS-200 Series 2-bayDNS-300 Series 4-bay

iSCSI Arrays

DSN-1100 Series

xStack Layer 3 Managed Switches

DES-3800 Series 10/100 24/48 port

xStack Layer 2 Managed Switches

DES-3100 Series 10/100 24/48 portDGS-3100 Series Gigabit 24/48 portDES-3500 Series 10/100 24/48 port

Standalone APs

DWL-8600AP 802.11 nDAP-3520 Dual Band Exterior PoE nDAP-2590 Dual Band Plenum-rated nDWL-3200 Managed AP 802.11 g

Standalone iSCSI Arrays

DSN-2100DSN-3000DSN-5000 single controller

Cloud-managed Solutions

CloudCommand Wi-FiFuzion Bandwidth AggregationWebSmart III Insight Net and Client Security WishFi Browser Site

Network Management

DV-6005

Chassis Switches

DGS-8010 10-slotDGS-8006 6-slot

xStack Layer 3 Managed Switches

DES-3600 Series 10/100 24/48 portDGS-3600 Series Gigabit 24/48 portDGS-3800 Series Gigabit 24/48 port

xStack Layer 2 Managed Switches

DES-3200 Series 10/100 24/48 portDGS-3200 Series Gigabit 24/48 portDES-3400 Series 10/100 24/48 portDGS-3400 Series Gigabit 24/48 port

Unified Wireless Switches

DWS-3024 w DWL-8500 APsDWS-4026 w DWL-8600 APs

High-Availability iSCSI Arrays

DSN-5110DSN-5210DSN-5410

Network Management

D-View 6.0P

Unified Services VPN Routers

DIR-330DSP-500NDSR-1000N

NetDefendUTM Firewalls

DTL-260DTL-860DTL-1660DTL-2660

Surveillance Cameras

Fixed NetworkWireless Day/NightPan/Tilt/ZoomPoE Pan/Tilt/ZoomFixed Dome2-way audio optionsNetwork Video Recorders

Good: For value-conscious customers seeking reliable and easy-to-use connectivity solutions.

Better: For customers seeking proven technology that’s easy-to-use, affordable and future-proof.

Best: For customers with larger, more demanding deployments seeking the most capable technology to drive competitive advantage with lower TCO.

Security Good Better Best

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Fitting Requirements at Dallas Zoo

With privatization, new budget constraints• SmartNet, network complexity, Cisco premium

pricing seen in a new light

Needed unusually capable low port-count switch for 40 barns and buildings• Multiple SFPs for up to 6 fiber lines per building• PoE to power phones• Cisco compatibility including QoS and VLAN

D-Link 24x7 Lifetime Warranty!

“We moved the Zoo to a 21st century technology infrastructure.” -- Norman Piwonka, Technology Manager, Dallas Zoo

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Lowering Costs with Standards

Competitor’s Custom ASICs: • Drive up R&D costs• Are the only way to support

proprietary functions• Vendors accept and even

embrace the resulting lock-in

D-Link’s merchant silicon:• Lower part cost, higher yield,

often higher performance on standard functions

• Leverages the economy of scale of Ethernet standard

• Lets D-Link focus R&D on software that fortifies, simplifies and automates networking

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Examples of Automation’s Role

Not to put IT out of work, but to help IT handle increasing demands

Absorbing the loss of a switch transparently

High availability via load-sharing switch fabrics that double bandwidth and failover should one fabric fail

Shutting down offending port when security threat detected on firewall, alert admin about action taken

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Why D-Link Stresses Automation

Gartner pegs labor as 43 percent of network TCO

IDC says unifying wired and wireless cuts costs as much as 70 percent

Thus purchase price is only the beginning of the value D-Link delivers

Quality Manufacturing = Uptime

Building reliability in through our full supply chain

ISO 9000

Business switches backed by industry-best 24x7 lifetime warranty

Award-winning, press kudos, customer testimonials

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Better Security = Lower TCO

End-to-End Security• Firewalls and switches work

together to work prevent disruption and downtime from internal and external threats

Unified Threat Management• Simple, all-in-one solution

Cloud-managed Security• Coming in Web Smart III switches• Alerts on out-of-policy client or

switch for proactive protection• No agents, self-configuring, site

security can be managed remotely by you or 3rd party

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“For example, midsize businesses have always preferred the bundling of functionality to create higher-value security solutions.”

-- Jack Browning, Gartner

We Give You What You Need to Succeed

D-Link engineers come onsite for projects too small for larger vendors to go to the trouble of sending anyone

Our local team goes further to support our customers -

24x7 Lifetime Warranty for switches

Examples of our business practices designed to maximize value:

No support contracts required

Network storage supports the latest generation of drives purchased at street prices (not proprietary branded drives)

Solutions team continuity to take care of you as you grow

No overly complex “solutions”

Full array of network support and services

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Fulfilling 21st Century Learning

Tight budgets and shrinking staff• Needed to image computers at all schools within

its geographically dispersed district• Sheer volume of information was too much for

network• Needed to build out their requirements, but it

was a challenge financially

Committed to providing students with thetools to succeed in our connected world• eLearning, SmartBoard connectivity• Required all 1 Gigabit ports• Needed 10 Gigabit backbones, redundancy

“Based on the cost, the fact that they understood our business challenges and the incredible customer service protocol, there was no

other option but to choose D-Link.” -- Kelly Jacques, ISM, New Brunswick SD 16

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Meeting your Business RequirementsWireless is Typical of D-Link’s Solution Range

Good: Standalone Access Points• Manage APs by group• Update firmware automatically

Better: Cloud-managed Wireless• Load balancing• Simple deployment• Remotely manage multiple sites• Two-factor security by individual across all sites

managed

Best: Unified Wireless• Load balancing• Seamless roaming• IDC says unified management of wired and

wireless can cut costs as much as 70 percent

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Unified Wireless Gets Business for Menger

Menger Hotel Had Style and the Alamo But Needed Robust Wireless for Densely Packed Ballrooms to Win Conferences• Cisco bid was “pricey”• Ruckus bid lacked strong local partner• D-Link and partner Beacon had superior

wireless solution for less• Unified wireless “controller” switches doubled

as network core

Room and Conference Projections Up!

“The project went off smoothly while the technology portion was seamless. We’re very happy with the results and are using Beacon and

D-Link for similar projects at other 1859 Historic Hotels properties.” -- Daniel P. Dick, IT Manager, 1859 Historic Hotels, Inc.

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You won’t find another way to spend less than 90 minutes and $3,000 to…

1. Set-up a secure wireless network;

2. Deploy APs;

3. Connect and secure 50 end-user devices;

4. Configure SMS alerts and performance reports;

5. Provide safe Internet guest access

Cost-Effective Cloud-managed Wi-Fi

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Testimonials for D-Link’s Superior Economic Model

“We could be buying Cisco or something else more expensive, but I don’t think we could buy anything more reliable.” -- Arthur Eller, Director of Technology, Fountain Lake, Arkansas.

“We compared D-Link’s products with others in the industry, and the difference in cost between D-Link and a comparable solution was amazing – they were 40-50% of the cost, for the same quality and level of support. Plus, they offer great value – there’s no additional function that I want in a switch that is not delivered by D-Link” -- Kelly Jacques, Information Systems Manager, New Brunswick School District 16

“We were looking at a 10-Gig Network with D-Link; other districts were getting a 1-Gig backbone at four times the cost.”— Kevin O’Neill, IT Director, Gretna School District, Nebraska

Q&A: How Can We Help You?

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