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1 Study Session 1 3D Technology 2012-10-22 Jon Fairhurst TA 12 Technical Secretary TC100 AGM Oct 22, 2012 Oct 22, 2012

1 Study Session 1 3D Technology 2012-10-22 Jon Fairhurst TA 12 Technical Secretary TC100 AGM Oct 22, 2012

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Page 1: 1 Study Session 1 3D Technology 2012-10-22 Jon Fairhurst TA 12 Technical Secretary TC100 AGM Oct 22, 2012

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Study Session 13D Technology

2012-10-22

Jon Fairhurst

TA 12 Technical Secretary

TC100 AGM

Oct 22, 2012Oct 22, 2012

Page 2: 1 Study Session 1 3D Technology 2012-10-22 Jon Fairhurst TA 12 Technical Secretary TC100 AGM Oct 22, 2012

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3D Market

Oct 22, 2012Oct 22, 2012

Assumptions for 3D Display Shipment Growth•More 3D content•Auto-stereoscopic technologies

NPD DisplaySearch 3D Display Technology and Market Forecast Report – 26-Sept-2012

Page 3: 1 Study Session 1 3D Technology 2012-10-22 Jon Fairhurst TA 12 Technical Secretary TC100 AGM Oct 22, 2012

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CEA-2038 (Command-Driven Analog IR-Synchronized Active Eyewear) published on 11-May-2012

ATSC developing 3D broadcasting standards in the USIncludes both frame-compatible and

hybrid (Internet side channel) solutions

Standards

Status of various 3D standards

Oct 22, 2012Oct 22, 2012

Page 4: 1 Study Session 1 3D Technology 2012-10-22 Jon Fairhurst TA 12 Technical Secretary TC100 AGM Oct 22, 2012

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More resolution – 4K & 8K support More user interaction 3D support is expected Standards being developed in ARIB,

ATSC, DVB… FOBTV.org formed for international

coordination

Next Generation TV

Standardization of next gen. broadcast

Oct 22, 2012Oct 22, 2012

Page 5: 1 Study Session 1 3D Technology 2012-10-22 Jon Fairhurst TA 12 Technical Secretary TC100 AGM Oct 22, 2012

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At least 3840 x 2160 At least 16:9 aspect ratio At least one 3840 x 2160 input (cannot

rely on up-scaling alone)

Some UHD Displays announced already Many more expected by CES

Ultra HD (UHD)

CEA announced “Ultra HD” name, characteristics

Oct 22, 2012Oct 22, 2012

Page 6: 1 Study Session 1 3D Technology 2012-10-22 Jon Fairhurst TA 12 Technical Secretary TC100 AGM Oct 22, 2012

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An Ultra HD display with passive glasses can deliver full 1080p performance

An Ultra HD display can offer 1080p performance with auto-stereoscopic technologies

Ultra HD and 3D

Ultra HD offers more 3D rendering power

Oct 22, 2012Oct 22, 2012

Page 7: 1 Study Session 1 3D Technology 2012-10-22 Jon Fairhurst TA 12 Technical Secretary TC100 AGM Oct 22, 2012

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Mainly focused on promotions Focused on the content side Less focused on standardization

3D @ Home

3D @ Home merged with i3DS (International 3D Society)

Oct 22, 2012Oct 22, 2012

Page 8: 1 Study Session 1 3D Technology 2012-10-22 Jon Fairhurst TA 12 Technical Secretary TC100 AGM Oct 22, 2012

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No progress on a 3D terminology NP since the Dallas AGS meetingCombining 3D and UHD offers more

opportunities for definitionsAre there other advocates who

would like to move this forward?

UHD and auto-stereoscopic technologies offer new opportunities

SG1 Opportunities

Oct 22, 2012Oct 22, 2012

Page 9: 1 Study Session 1 3D Technology 2012-10-22 Jon Fairhurst TA 12 Technical Secretary TC100 AGM Oct 22, 2012

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Thank you for your attention.

[email protected]

Oct 22, 2012Oct 22, 2012