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1
Strategies for Enrollment Enhancement September 24, 2007
Andreea M. Serban, Ph.D.Vice Chancellor, Technology and Learning Services
SOCCCD
Richard McCullough, Ph.D.President, Saddleback College
Glenn Roquemore, Ph.D.President, Irvine Valley College
Robert Kopecky, Ph.D.Provost, ATEP
2
Enrollment Management Definition
An organizational concept and a systematic set of activities designed to enable educational institutions to exert more influence over their student enrollments
Concerns student college choice, transition to college, student attrition and retention, and student success
3
Enrollment ManagementSupport Activities
Marketing Outreach Admissions, registration and records Financial aid Advising Student accounts Counseling, special and support
services Research Technology
4
District wide FTES
23,899 22,833 22,539 23,035 23,338
7,8387,7427,4217,7448,212
15,08915,687 15,50115,29315,118
0
5,000
10,000
15,000
20,000
25,000
30,000
2002-03 2003-04 2004-05 2005-06 2006-07
IVC SC Total
5
Fully Online and Hybrid FTES
0
500
1000
1500
2000
2500
IVC SC Total
IVC 259 454 512 506 630
SC 108 365 443 732 1,523
Total 367 819 955 1,238 2,153
2002-03 2003-04 2004-05 2005-06 2006-07
In 2006-07 Internet based FTES represented 9.23% of the total district wide FTES, compared to only 1.5% in 2002-03
6
District wide2006-07 Enrollment Management
Highlights Increased student enrollments by
improving online and in-person services: Electronic signatures for students and
faculty Online parking permit system New online registration system Upgraded Emeritus Institute telephone
registration system My Academic Plan Regular online banner ads through OC
Register, OC Metro and LA Times Bi-monthly and monthly advertising for
the Colleges
7
Saddleback College2006-07 Enrollment Management
Highlights Increased distance education
offerings “College on your time” New programs Expanded some of the existing
programs Student Satisfaction Survey Professional development Expanded outreach Enhanced retention and transfer
activities
8
Saddleback College2007-08 and Beyond
Enrollment management plan for 2007-10
Career technical programs Health Science programs Meet established FTES growth
targets Enhance distance education
offerings Professional development for
faculty and staff
9
Saddleback College2007-08 and Beyond
Enrollment management plan for 2007-10
Efficient use of technology campus wide
State of the art facilities Enhance Basic Skills Increase transfer ready rates
10
Irvine Valley College2006-07 Enrollment Management
Highlights Increased distance education
offerings Launched the Early College at
Beckman High School Implemented the Achieve College
Early program Launched the Beacon program Expanded outreach Enhanced retention and transfer
activities
11
Irvine Valley College 2007-08 and Beyond
Enrollment Management Plan for 2007-08
Maximize room utilization Increase productivity and provide
funding for additional courses in high demand
Introduce block scheduling Introduce shadow classes Increase distance education
12
Irvine Valley College 2007-08 and Beyond
Enrollment Management Plan for 2007-08 Limit large lecture math classes for basic
skills Reduce certificate offerings to those that are
effective and market them Increase tutoring and other support services Provide more assistance to the Transfer
Center Increase visitations to local high schools and
create partnerships with feeder schools Identify funds for Marketing and Outreach
13
ATEP 2006-07 Enrollment Management
Highlights Exclusive Right to Negotiate
Agreement with Camelot Continued discussions with the City
of Tustin Fall 2007 campus launch - more than
420 enrollments this fall Collaborated with the colleges and
the district staff in the development of a document outlining potential program offerings and space requirements
14
ATEP Fall 2007 Enrollment Distribution by
Zip Code
About a third of enrollments are from outside the district service area
15
ATEP 2007-08 and Beyond
Spring 2008 schedule Short range development plan Exclusive Right to Negotiate
Agreement with Camelot Discussions with the City of Tustin Potential program offerings and
space requirements New partnerships
16
Questions?