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Decay Scenario: The Do Nothing or Do Something Option 3 Peter Cheverton, Key Marketing Skills, 2 nd Edition, Kogan Page, 2004 V O L U M E / V A L U E or S H A R E
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1
Strategic Planning
Overview and Framework
Alice: Which way should I go?Cat: It depends on where
you are going.Alice: I don’t know where I am going.
Cat: “If you don’t much care where you go…
then it doesn’t really matter which way you go.”The Cheshire Cat to Alice
in Through the Looking Glass
Decay Scenario: The Do Nothing or Do Something Option
3Peter Cheverton, Key Marketing Skills, 2nd Edition, Kogan Page, 2004
VOLUME/VALUE
or
SHARE
Decay or Renewal?
4
Introduction/ Launching
Growth
Maturity
Decline/Decay
Renewal
Growth
Maturity
Renewal
Growth
Maturity
Workshop Flow and Outputs
Where do we want to go?
How do we get there?
How do we measure our progress?
Where are we now?
Internal/ External
Assessment
Mission, Vision, Goals
Action Plan / Strategies
Performance Indicators
Planning Objectives Where are we now?Trends: Have we made significant progress?Accomplished vs. Targets Any breakthroughs?Major strategic challenges? Where do we want to go? Road MapTargets
Planning Objectives How do we get there? What are the Strategic Business Issues and what
strategies can respond to these issues? What do we need (requirements) to get there? Do we
need champions?
How do we measure our progress? Do we need a monitoring team? Reports from AOs, from Branch Reports from Supervisors, Product Heads Consolidated Comparisons of Performance with Targets Microfinance Performance Standards (EAGLE, by
Branch)
Vision-Mission Breakthrough Goals Corporate Values
STRATEGIC PLAN2007 - 2009
Strategies
Market Focus Financial PerformanceBusiness Process Focus People/Structure
Action Steps
Action Plan Strategy:
Objective:
Officer In Charge Schedule Resources
NeededMonitoring
Format/Process
Operational Planning Activities• Strategic Planning Every 3 years• Annual Planning Process is Institutionalized (Normally starts every
November and ends with adoption of Bank-wide Plan in early January)
BOD/ PresidentProvides Broad/Macro targets
Corporate Planning Head/ General Manager
distributes target to Branches
Branch Managers together
with Accountant,Loan Officers/
MF Supervisors/ Account Officers prepare
Branch Plan & Targets
Senior Management &Branch Managers
Meet on Branch Plan &Targets;
CorPlan Unit presentsBankwide Plan &
Targets
Implementation and periodic
monitoring of annualbank plan and targets;
Strategic Plan
Strategic Management Process
I.200x -200xStrategies
& Goals
II.200x
Business Plan
III.200x
Action Plans
IV.200x
IndividualGoals(PMS)
V.Results
Management/PeriodicReviews
200X
Outputs Market strategies Functional strategies 3-Year Goals
Process 3- day workshop with Board and Managers/Officers on 3-Year strategies and goals Consolidation of strategic plan
Schedule 3-days
Strategies Objectives Budgets
Action Plans per Department/ Branch
Individual goals using the Performance Management System (System design if PMS is not in place)
Re-planning/ adjustments Controls
monthly, quarterly review of targets vs. actual re-planning where needed
The easiest way to reach your destination is
to know Where you are going,
Why you’re going there,How and When to get there, and
What resources you need to get there.
Achieving Goals