#1 start or jump start your publishing business

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  • Start or Jump Start Your Publishing Business

    Advanced Magazine InstituteIndia 2012Copyright 2012 Sabatier Consulting

    Page *

  • Readers call for more and better in a world that for them is changing beyond recognition.

  • Assess PerformanceInnovateProtect ProfitsPartner23Staff Training and RetrainingAccountability with CustomersTopics we will cover4Revenue Diversification15678Be Passionate

  • 1. Assess PerformanceBest Practices to Position for Growth

  • Strategy first, cost cutting secondClear sense of visionCore activities done well [including processes]Communicate value propositionBe prepared to take calculated risks

    1. Assess PerformanceBest Practices to Position for Growth

  • DisciplineJim Collins used it to describe the Good to Great firms (disciplined people engaged in disciplined thought and disciplined action).

    1. Assess PerformanceBest Practices to Position for Growth

  • Best Practices to Position for Growth2. Innovate

  • Take risks.Allow failureFind patterns

    Best Practices to Position for Growth2. Innovate

  • What needs do people have that a new publication, product or service can fulfill? What trend or trends are present here? What opportunities do they present? What are the current gaps in the marketplace? What is the insight that can lead me to create greater value in this segment?How can I test the efficacy of my idea?"

    Best Practices to Position for Growth2. Innovate

  • Best Practices to Position for Growth3. Protect Revenue

  • Best Practices to Position for GrowthAlign/Realign prioritiesLeverage price to maximize revenueSubscriptionsAdvertisingBooksOther products and services

    3. Protect Revenue

  • Best Practices to Position for Growth4. Revenue Diversification

  • Best Practices to Position for Growth360 view of your readersCultivate a relentless outside in focus: how can you better meet their needs?

    4. Revenue Diversification

  • Best Practices to Position for Growth5. Partner

  • Best Practices to Position for GrowthWho are your partners for:Business developmentShared learningMarketing Look for:Complementary competenciesExpanded opportunitiesOpportunity to leverage existing resourcesHow to minimize new costs

    5. Partner

  • Best Practices to Position for Growth6. Staff Training and Compensation

  • Best Practices to Position for Growth Hire your weaknessTrain and then evolve and stay currentCross train staffCompensation does it incentivize?

    6. Staff Training and Compensation

  • Best Practices to Position for Growth 7. Accountability with Readers

  • Best Practices to Position for GrowthTake the pulse measure your success and weaknesses or gapsexpand depth and transparencycommit to actionable research

    7. Accountability with your readers

  • Best Practices to Position for Growth8. Be Passionate

  • Best Practices to Position for GrowthThe passion for your mission should be evidentCan fuel you through difficult timesBut dont let passon cloud your objectivity

    Never be lacking in zeal, but keep your spiritual fervor, serving the Lord.Romans 12:11

    8. Be Passionate

  • Assess PerformanceInnovateProtect ProfitsPartner23Staff Training and CompensationAccountability with CustomersSummary:Best Practices to Position for Growth4Revenue Diversification15678Be Passionate

  • Questions and Discussion

  • Sabatier Consulting llcWashington, DC & New York City703-536-2635 / 212-213-1550

    louann@sabatierconsulting.comwww.SabatierConsulting.comTwitter: louannsabatierEntire contents 2012 Sabatier Consulting LLCAll Rights Reserved

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