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Start or “Jump Start” Your Publishing Business
Advanced Magazine InstituteIndia 2012
Copyright 2012 Sabatier Consulting
Readers call for ‘more’ and ‘better’ in a world that for them is changing beyond recognition.
Assess Performance
Innovate
Protect Profits
Partner
2
3
Staff Training and Retraining
Accountability with Customers
Topics we will cover
4 Revenue Diversification
1
5
6
7
8 Be Passionate
1. Assess Performance
Best Practices to Position for Growth
Strategy first, cost cutting second
Clear sense of vision
Core activities done well [including processes]
Communicate value proposition
Be prepared to take calculated risks
1. Assess Performance
Best Practices to Position for Growth
Discipline
Jim Collins used it to describe the Good to Great firms (disciplined people engaged in disciplined thought and disciplined action).
1. Assess Performance
Best Practices to Position for Growth
Best Practices to Position for Growth
2. Innovate
Take risks.
Allow failure
Find patterns
Best Practices to Position for Growth
2. Innovate
What needs do people have that a new publication, product or service can fulfill?
What trend or trends are present here?
What opportunities do they present?
What are the current gaps in the marketplace?
What is the insight that can lead me to create greater value in this segment?
How can I test the efficacy of my idea?"
Best Practices to Position for Growth
2. Innovate
Best Practices to Position for Growth
3. Protect Revenue
Best Practices to Position for Growth
Align/Realign priorities
Leverage price to maximize revenue
Subscriptions
Advertising
Books
Other products and services
3. Protect Revenue
Best Practices to Position for Growth
4. Revenue Diversification
Best Practices to Position for Growth
360 view of your readers
Cultivate a relentless outside in focus:
how can you better meet their needs?
4. Revenue Diversification
Best Practices to Position for Growth
5. Partner
Best Practices to Position for Growth
Who are your partners for:
Business development
Shared learning
Marketing
Look for:
Complementary competencies
Expanded opportunities
Opportunity to leverage existing resources
How to minimize new costs
5. Partner
Best Practices to Position for Growth
6. Staff Training and Compensation
Best Practices to Position for Growth
Hire your “weakness”
Train and then evolve and “stay current”
Cross train staff
Compensation – does it incentivize?
6. Staff Training and Compensation
Best Practices to Position for Growth
7. Accountability with Readers
Best Practices to Position for Growth
Take the pulse – measure your success and weaknesses or gaps
expand depth and transparency
commit to “actionable” research
7. Accountability with your readers
Best Practices to Position for Growth
8. Be Passionate
Best Practices to Position for Growth
The passion for your mission should be evident
Can fuel you through difficult times
But don’t let passon cloud your objectivity
“Never be lacking in zeal, but keep your spiritual fervor, serving the Lord.”
Romans 12:11
8. Be Passionate
Assess Performance
Innovate
Protect Profits
Partner
2
3
Staff Training and Compensation
Accountability with Customers
Summary:Best Practices to Position for Growth
4 Revenue Diversification
1
5
6
7
8 Be Passionate
Questions and Discussion
Sabatier Consulting llcWashington, DC & New York City
703-536-2635 / 212-213-1550
Twitter: louannsabatier
Entire contents © 2012 Sabatier Consulting LLCAll Rights Reserved
