1 st 2008-2009 LDI Webcast: Creative Funding June 23, 2009

1st 2008-2009 LDI Webcast:

Creative Funding

June 23, 2009

Effective Fund Raising: A Relational Approach

Craig Byrum, BSDirector of Development

ONS Foundation

A Philanthropic Perspective:

The mission of the ONS Foundation, a 501(c)(3) charitable organization, is to improve cancer care and the lives of people with

cancer by funding oncology nursing research, scholarships, awards, and educational

programs.

Supporting the work of nonprofits. Why do donors/funders give?

Guilt…Love…Supports Business Model…Mission…Glory…Honor… Spiritual

Calling…Duty…Inspiration of Others…It Feels Good

Charitable giving in the U.S. reached a record high during 2007, up nearly 4% from 2006

(2007 Giving USA Foundation)

Percentage Giving by Type of Giver•Individuals 75%•Private and Public Foundations 13%•Charitable Bequests 7%•Corporations and Corporate Foundations 5%

2008, a year of declines: The 2008 Giving USA Foundation study published earlier this month showed declines in

charitable giving from the aforementioned $314.07 in 2007 to $307.65 billion in 2008.

Although the decline, 5.7% in inflation-adjusted terms, is the first decline since 1987 and only the second decline in the 40-year history of the study, there is encouraging news.

Donors are STILL giving, and these declines were far less in magnitude than those of the stock market as well as the number of individuals employed in the US.

Sound advice for seeking funding in ALL times:

1. Develop relationships with donors that will be long-term for a specific projects or groups of projects. 2. “Invite them in” to your passion and cause, what you want to accomplish, and explain fully the opportunity toward a specific outcome.

3. Be a good steward of the funding you receive, provide progress reports and outcomes.

4. Thank the donor/funder frequently.

Funders looking for very strategic programs/projects with a proven track record of success.

Funding provided for those programs/projects that are most closely aligned with the donor’s mission. Make your request accomplish the funder’s mission. (Always do homework/research on prospective funders!)

Some funders want a strategic focus on their bottom line, ie. community support, public image, brand awareness, and consumer allegiance.

Trends from the Funders Perspective

Passion for your cause and the ability to share that with prospective funders is key!

Always ask for what you need in exact amounts (Have a budget prepared):

•Personally (Best and most successful method)•By Telephone•By Mail•By Email/Internet

Note: Some funders may be more willing to provide an in-kind gift of material rather than cash. Keep this opportunity open if appropriate for your project.

Networking to find funding:Sources of funding can exist through:

•Local community foundations•Other private and public foundations in your area or nationally•Local community groups•National or local businesses•Individuals•AssociationsCall or research these types of prospective funders to see if they support projects similar to yours. Do they support all organizations, or just 501(c)(3) organizations?

•Consider hosting a fundraising event among interested constituents, if appropriate (Note, please see caveat for non-501(c)(3) related entities in a later slide)

Always network and engage people you know at work, in your community group, at the gym, etc. Again, share your vision and excitement for your project to develop the relationship.

Resources for Researching Funders:

Check at your local library, ie Foundation Center publications

Visit websites like: www.foundationcenter.orgwww.grants.govwww.philanthropy.comwww.guidestar.org

Use the Internet to research corporate funders, ie. Types of support they have provided in your community, sponsorships they have committed to for similar causes, etc.

http://www.foundationcenter.org/

http://www.grants.gov/

http://www.philanthropy.com/

http://www.guidestar.org/

Essential Parts to Your Request for Funding:

1.Cover letter2.Executive Summary3.Statement of Need or Problem Statement4.Goals and Objectives5.Methods or Activity Summary6.Evaluation7.Other Funding/Sustainability (If appropriate)8.Organizational information9.Budget and other related/requested attachments

Caveats for Projects Not Operating under a 501(c)(3) Charitable Status

The ability for individual donors to claim a tax deduction for their gifts is limited to contributions made to only 501(c)(3) charitable organizations.

Some funders such as local foundations or corporate foundations may only provide support to a 501(c)(3) organization.

Always reveal to a prospective funder whether you are officially recognized as a 501(c)(3) organization or not.

Key to Securing Funding

NetworkShare Passion

Establish RelationshipsBe a Good Steward for An Enduring Partnership with Your Funder

Navigating Changes to the Funding Environment

Dana Barkley, BS, MSCorporate Relations Manager

ONS Corporate Support and Partnerships

Navigating Changes to the Funding Environment

• CNE funding vs. sponsorship• Industry interpretation of ACCME guidelines

varies• Declining industry resources• Multi-sponsored educational activities

CNE Funding

• Large pharmaceutical companies may receive tens of thousands of grant requests annually

• Most companies have transitioned to an online grants process

• Without a primary contact for grants, the ability to depend on relationship building is diminished

Tips for Online Grant Submission

• The basics– Do your homework! Read grant submission

requirements– Follow directions exactly– Make sure your request is in line with the funder’s

educational goals and/or strategic focus– Be aware of submission deadlines


• Grant requirements– Cover letter– Executive Summary– Program date, time, location– W9 form– Certificate of separation– Conflict of interest statement– Disclosures

Tips for Online Grant SubmissionProgram Description

– What is the need?– Detailed needs assessment

– Who are the learners?– Target audience

– How does this audience learn best?– Preferred learning methods

– How will you update the activity, if needed?– Method for continuous assessment and clinical updates

Tips for Online Grant SubmissionProgram Description (continued)

– What are the educational objectives?– What are the outcomes?

– Match outcome levels to activities (Kirkpatrick’s model of educational outcomes)

– How will you evaluate the outcomes?– Method of evaluation (immediate and ongoing)

– How will you ensure balanced, unbiased content?– Statement of objectivity


– How will you resolve conflicts of interest?– Conflict of interest policy

– What are the target dates for development?– Milestones

– What are the roles of educational partners?– Co-providers, consultants, collaborators– Meeting planning, audio-visual, other vendors


– What is the program format?– Description of program activities, including optional “spin-off”

activities– Content outline and/or agenda

– What are the costs?– Detailed line-item budget for each program activity

Tips for Online Grant Submission Dealbreakers

• Lack of detail in project budget• Inadequate educational objectives• Appearance of bias

– Substantiate the independence of the activity

• Excessively high honoraria or other costs• Conflict of interest resolution/firewall

Tips for Online Grant SubmissionMake Your CNE Proposal Stand Out

• Educational objectives– Use objectives that show learning has

occurred• Apply symptom management strategies to a

patient case…• Describe a plan for educating a patient…• Create an action plan…


• Needs Assessment– CNE grant requests must find a gap where the

patient/provider needs align with funder needs, but without being drug specific

– Funders are looking for proposals that identify healthcare gaps through needs assessment data

– Needs assessments that detail the background of the disease state or condition are no longer adequate


• Dynamic Program Description– Catch the funder’s eye with the program description

• Clinically relevant• Interactive• Engaging• Sequenced learning that includes several components, such as a live

event, follow-on webcast and nursing toolkit

• xxx


• Innovative Program Format– Include and describe interactive activities

• Audience response system (ARS, keypads)• Questions and answers• Panel discussion• Case studies• Pre and post activity follow-up


• Outcomes– Describe how you will measure participant

outcomes • Immediately (survey evaluation)• Post-program follow-up to determine change in practice

– Describe how you will use the outcomes data to make program improvements

– Describe how you will report outcomes data back to the funder


• Post funding requirements– Financial reconciliation– Program summary and evaluation– Outcomes data


• Lessons learned– Create a template for online grant submissions– Submit interactive, relevant programs– Read the online grants web page– Strategize for the entire year– Apply early in the fiscal year– Give special attention to your needs assessment

and outcomes measurement

Sponsorship Opportunities

• Sponsorship decisions are typically made by a marketing contact

• There is more of an opportunity for relationship building and project discussion with non-CNE

• Sponsorship comes from an entirely different pot of money than CNE funding


• Sponsorship (non-CNE) opportunities– Look for win-win benefits for sponsors– Don’t expect something for nothing in return– Be open-minded and willing to try new

approaches– “Package” or bundle benefits together over a one-

year period• Advertising, exhibit space, signage, access to members,

exclusive benefits, etc.


• Example: ONS Mentorship/Leadership Weekend– Four levels of sponsorship– Exclusive benefits for top-tier sponsors– Sponsorship is “sold” verbally or in person prior to

sending the proposal– Examples of benefits:

• Exclusive access to participant reception (5 sponsors)• Exclusive permission to conduct a focus group prior to meeting• Exclusive permission to have an exhibit table


• Other examples:– Awards– Sessions– Annual events– Non-CNE meetings– Recognition breakfasts– Newsletter or journal advertising– Combinations of the above

Sponsorship - Conclusions

• Sponsorship opens up a variety of opportunities to fill in some gaps in educational funding

• There are many options for recognition, benefits, and enhanced visibility for the sponsor

• Keep an open mind– Do research on what others are doing successfully– Use your imagination!

CNE Funding and Sponsorship

• One final note:– Funding dollars will continue to become more

limited in next few years– INCREASE the number of grant and sponsorship

requests you send out– Send the same proposal to multiple

funders/sponsors at the same time instead of waiting for approval/denial

Documents

1 st 2008-2009 LDI Webcast: Creative Funding June 23, 2009