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Search Engine Room 2007Blog Marketing and Optimisation

Frank Arrigofrankarr@microsoft.comhttp://blogs.msdn.com/frankarr Group Manager, Technical CommunitiesDeveloper & Platform Evangelism with a little bit of help from Hugh Macleod http://www.gapingvoid.com/

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Why am I here?

Really – What am I doing here?

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Blogs + Search = Visits

A case study on how blogging can work for a major corporate such as Microsoft.

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Where do they come from ?

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What are they looking for?

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The Long Tail of Content!

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What’s so great about blogs?

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Trackbacks are good

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Final Word

http://blogs.msdn.com/frankarr

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Get Started?

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© 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only.MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.