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Sea-to-Sky Tourism HR Strategy

Welcome to the Pemberton

Sea-to-Sky Tourism Public Forum

Moderated by:

William Roberts and Mecki Facundo,

Leadership Sea-to-Sky

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Sea-to-Sky Tourism HR Strategy Agenda

7:00 - Welcome and introductions7:10 – About the project, why it is important7:30 – Q&A 7:40 – Identification of HR issues, split into

groups8:10 – Group summary reports8:20 – Solutions and actions9:00 – Rank suggested strategies9:05 – Summary conclusions, next steps9:15 – Adjourn

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Project Overview

• Goal: Develop a comprehensive regional human resources strategy to support tourism growth to 2015.

• Funded through Services Canada • Project includes all communities from

Britannia Beach to Pemberton• Part of a larger project that will move to

other tourism regions. Next region: Kootenay Rockies

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Project Overview

• Why is this project important?

– We need to have a strategic plan to attract, recruit, retain and train a world-class workforce to support industry growth

– The skill-shortages already being felt in the region will worsen over the next decade

– Tourism is competing with other sectors in a tight labour market – this will only get worse!

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Steering Committee

The Steering committee is comprised of:– Local business leaders– Chambers of commerce – Tourism Whistler– Tourism operators– Municipality Representatives – Squamish and Lil’wat Nations– go2 (BC’s Tourism Human Resources

Association)– Capilano College– CAW Union

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Steering Committee

• Gordon Anderson - Program Officer, North Shore Service Canada Centre Service Canada/HRSDC

• Brian Avey - General Manager, Squamish Valley Golf & Country Club• Kirby Brown - Director of Experience Development and Delivery, Intrawest at Whistler

Blackcomb • Rick Clare - Whistler’s 1-Hr Foto Source• Richard Debeck - Service Canada/Human Resources and Social Development Canada• Derek Gagne - Director of HR, Tourism Whistler• Chief Leanne Joe - Small Business Officer, Business Revenue & Services, Squamish Nation • Joanne John - Community Advancement Programs Director, Mt. Currie Band, Lil’wat Nation• Kerry Jothen - CEO, Human Capital Strategies• John Leschyson - go2 – the resource for people in Tourism• David MacKenzie - Chairman, Tourism Pemberton and Councilor, Village of Pemberton• Mike Park - Owner, Parkside Restaurant• Jen Reilly - Wild Rock Adventures, Squamish• Jonathan Rouse - Capilano College Chair Tourism and Outdoor Recreation Department• Tim Schoahs - Regional Development Officer, BC Centre for Tourism Leadership and

Innovation• Silvia Simpson - CAW• Scott Taber - General Manager, Four Seasons• Paul Tormey - General Manager, The Fairmont Chateau Whistler• Kathy Wallace, General Manager, HR Resort Municipality of Whistler• Doug Washer - Canadian Snowmobile Adventure

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Timeline

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Labour Market Analysis Report

• Research report by Ruth Emery, Canbritic Consultants Ltd. Released May 2006

• Key Findings - Summary:– Tourism operators need to attract 3,500

workers every year from outside the Sea-to-Sky area to meet demand for available jobs

– It will not be possible to recruit sufficient workers from the local labour market to fill this gap over the next 10 years

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Labour Market Analysis Report

• Additional findings:– The region will have difficulty

attracting workers due to: Competing sectors, aging demographic, high cost of living

– There is some capacity in the Aboriginal population, but this will not meet the labour shortfall

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Labour Market Analysis Report

• Additional findings:– Growth in accommodation, food &

beverage, recreation and retail is expected to add an additional 2,500 jobs to 2015

– The majority of the new jobs are expected in Whistler, but the growth rate for tourism jobs in the surrounding area is projected to be slightly higher

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Labour Market Analysis Report

• From 2001 - 2015 we expect the following increases in Whistler:

Total increase of employment: +20% (2.2% p.a.)

– 26% more restaurant and food service managers

– 24% more retail sales people

– 23% more cooks

– 22% more F&B servers

– 11% more cleaners

– 26% more kitchen helpers

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Labour Market Analysis Report

• From 2001 - 2015 we expect the following increases in Squamish-Lillooet District:

Total increase of employment: +32% (2.9% p.a.) – 45% more restaurant and food service managers – 41% more retail sales people – 44% more cooks – 44% more F&B servers – 51% more cleaners – 43% more kitchen helpers

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Group Discussions

Group Discussion Topic

Table 1

Recruit & Awareness Questions

Table 2

Retention Questions

Table 3

Training & Development

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Next Steps

• Next Steps:– Online survey

– Focus groups with employers and employees

– Strategic HR plan – Draft - September 2006

– Plan finalized – November 2006

– Implementation – January 2007

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Thanks for Attending!

• For more information, please visit seatosky.go2hr.ca – Full labour market report

– Link to online survey

– Media room and contact information

– Sign up for email updates