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2
Price Transparency for Healthcare Patients
At the point of care
3 Why Healthcare
• It’s an enormous industry
US Healthcare
$2.7 TrillionUS Advertising$150 Billion
4 Most Efficient Countries
Rank
Country Efficiency Score
Life Expectancy
Healthcare cost as % of GDP per capita
Healthcare cost per capita
1 Hong Kong 92.6 83.4 3.8 $1,409
2 Singapore 81.9 81.9 4.4 $2,286
3 Japan 74.1 82.6 8.5 $3,958
43 Dominican Republic
35.3 73.4 5.2 $296
44 Turkey 33.4 73.9 6.5 $696
45 Iran 31.5 73.0 5.1 $346
46 United States
30.8 78.6 17.2 $8,608
“Among advanced economies, the U.S. spends the most on health care on a relative cost basis with
the worst outcome”*Bloomberg 08/2013
5 WTF USA ?
6 Patients Don’t Make Value-Based Decisions
consumer
patient
?
7 PPO MRI Procedure: Cost Savings
$600Potential Savings
$400 Potential Savings
Out-of-Network Avg.
In-Network Avg.
In-Network 1st Quartile
$1200
$600
$200$0
$600
$1500
8 Why Is This Hard ?
• Data Access :– Proprietary Pricing, Claims, Member Data– Consistency, Accuracy, Fragmentation
• Doctor Attention:– Pay structures, additional workflow, noisy space
• Incentives are misaligned across the ecosystem
9 The Solution
Price transparency at the point of care
Empowering Primary Care Physicians to proactively communicate costs of procedures to improve referral
patterns and engagement
10 The Product In-office app for MDs & Nurses
Shows all care options and
exact out-of-pocket costs
to patient
Streamlines
scheduling
HIPAA-secure, scalable cloud architecture
API will support future clients & partners on mobile and web
11 Aligning Incentives
Physicians• Save time on
referral process and patient education
• Provide tool for shared decision making
• Receive higher patient ratings and fewer malpractice lawsuits
Providers• Improve patient
revenue capture by having patients agree to costs beforehand
• Increase patient satisfaction and use of primary care
Patients• Save on Stroll-
enabled treatments and diagnostics
• Engage in making informed health choices
• Experience greater satisfaction
Payers• Saves when
members choose lower cost options
• Improves member loyalty & satisfaction
• Innovative brand
12 Where Do We Start?
• keep it simple
13
JORDAN EPSTEIN
Enterprise IT Software Development & Integration
MATT MAURER
Data Partners, Business Development, Business Ops
DREW MOXON
Product Manager, Behavioral Design, UI, UX
ROBERT GUOMobile Engineer,Database Architecture,MSCS Cornell U
Team
Friends & Advisors within:
14 Company Traction & Progress
JUN AUG SEP OCT
May 2013Concept was Born
September 2013Company Founded
WINNERWinner:
‘Prebacked’ Health
Competition
DEVELOPMENT
Launched first working prototype
SELECTEDInto UCSF Medical
mentorship program for
Digital Health startups
ALL INFounders left jobs to pursue Stroll full time
15
San Francisco, CA
415-409-8443
facebook.com/strollhealth
@strollhealth
Questions