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1
Raul CisnerosChief, 2010 Census Publicity Office
U.S. Census BureauPresentation for the SDC/CIC Steering Committee
February 24, 2010
2010 Census Integrated Communications Campaign Update
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2010 Census Integrated Communications Campaign
Census in Schools
Digital
Earned Media/PRPartnerships
Paid Advertising
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Paid Advertising
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Paid Advertising
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Partnership and Promotional Materials
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2010 Census Road Tour
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2010 Census Website
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Take 10 Program
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Research and Evaluation
• Tracking Studies:– Continuous Attitude Tracking Study (CATS)– Gallup– Radian 6– Monitoring Participation Rate
• Assessments and Evaluations– Measure campaign preparedness and success– 2020 Planning– Internal Assessment
• NORC Independent Evaluation
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How CICs and SDCs can help?
• Form/Assist Complete Count Committee• Identify State/Local Agencies• Develop Partnerships• Strategies to Reach HTC Areas/Identify Languages• Be Counted/Questionnaire Assistance Centers
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Questions?