1

Public Health Data Standards Consortium

Communication and Outreach Committee

Michelle Williamson

Health Informatics SpecialistCenters for Disease Control and Prevention

National Center for Health Statistics

March 27, 2006

2

PHDSC Communication and Outreach Committee

New PHDSC Committee with a Subcommittee – Web-Based Resource Center

Committee Formed based on Recommendations During October 2005 Interim PHDSC Meeting by Executive Committee and Committee Chairs

Approved by the Board of Directors – January 2006

3

Communication and Outreach Committee Members

Co-Chairs:

Sally KleinProject ManagerFox Systems

Michelle WilliamsonHealth Informatics SpecialistCenters for Disease Control and Prevention (CDC)National Center for Health Statistics (NCHS)

Members:

YOUR NAME HERE

4

Communication and Outreach Committee: Objectives and Tasks 2006-2007

To Market the Consortium

Explore options for increasing media coverage of the Consortium such as through member organizations and other mechanisms

Explore development of a quarterly newsletter to disseminate to member organizations and others interested in public health data standards issues

Develop an email distribution list to distribute the quarterly newsletter

Seek to obtain feedback on the newsletter

Implement changes to the newsletter based on the feedback received and improve this mechanism of communication

5

To Increase Membership in the Consortium

Create and send messages to current members soliciting each member organization to recommend one new member/organization

Seek to obtain additional representation from current member organizations in the various PHDSC Committees

Create and send messages to the list of recommended members/organizations providing them with information about the PHDSC and solicit their participation as members

Conduct phone solicitations to follow up on the message distribution

Evaluate effectiveness of solicitation campaign and explore other options to increase membership

Communication and Outreach Committee: Objectives and Tasks 2006-2007

6

• To Market and Increase Visits to the Consortium’s Web-Based Resource Center

• Seek to obtain email listing of schools of health information management; schools of public health; and CIOs of state public health agencies

• Create and send a push-type message to the lists to:• Announce the “new and improved” PHDSC website• Announce updates or additions to the website

• Evaluate effectiveness of push-type messages on website visits

Communication and Outreach Committee:

Objectives and Tasks 2006-2007

7

Subcommittee: Web-Based Resource Center

http://www.phdatastandards.info

8

WRC Subcommittee MembersCo-Chairs Vivian Auld

NLM/NIH

Michelle WilliamsonCDC/NCHS

Members Noam Arzt

HLN Consulting, LLC

Robert DavisCDC/NCHS and NAHDO

Wanda Govan-JenkinsCDC/NCHS

Marjorie GreenbergCDC/NCHS

Vicki Hohner Fox Systems, Inc.

Hetty KhanCDC/NCHS

Katherine KvaleWisconsin Department of Health and

Family Services

Denise LoveNAHDO

Anna OrlovaPHDSC and JHSPH

Stella SealWilliam H. Welch Medical Library

Walter SuarezInstitute for HIPAA/HIT Education

and Research

Patina ZarconeAPHL

9

WRC Subcommittee Activities

Working on the 3rd Generation of the Website

Redesign Home Page Enhance Committee’s Pages and Hot Topics Modify Membership Page Develop and Add Privacy Policy Educational Materials for External Cause of Injury

Codes Committee Privacy, Security & Data Sharing Committee

Products Conduct Usability Study

10

Communication and Outreach Major Objectives and Tasks 2006-2007

To Enhance and Enrich Content Development for the Website Collaborate with Chairs of the PHDSC Committees for

Future Content Development

Identify Implementation Strategy for Next Generation of the Website

Testing and Final Implementation Phase

11

To Evaluate and Identify the Best Technical Components to Enrich the Website for Future Development

To Secure a Webmaster Explore Potential for Utilizing the Website as a Funding Mechanism

(Website Forums, Tutorials, Etc.)

Identify Potential Topics and Speakers to Present Marketable Website Forums – Wealth of Resources in the PHDSC!!!

Present Website Forums

Evaluate Effectiveness and Status of Website Forums as Funding Mechanism

Hire Webmaster when Funding is Stable

Communication and Outreach Major Objectives and Tasks 2006-2007

12

WRC Webmaster

Duties Day-to-day maintenance and operation of the WRC Updates and designs Web pages Performs diagnostic checks and repairs as needed Assist with advanced technical design and

development efforts Update and maintain search lists Limited graphics development Interact with WRC Committee and PHDSC at large Address questions, comments and feedback from

WRC users and direct to appropriate resources Report to the PHDSC Executive Director

Salary – Part-time Approximately $20,000 - $25,000/year

13

Financial Support for WRC

National Center for Health Statistics has provided financial support for the WRC for:Technical SupportContent DevelopmentTemporary Webmaster

14

QUESTIONS