1 Public Education 2008 / 2010 Marketing & Publicity Ideas Best Classroom Suggestions GNATS October 2009 Revised October 6, 2009 November 2008 Mike Brough

1

Public Education 2008 / 2010

Marketing & Publicity IdeasBest Classroom Suggestions

GNATS October 2009

Revised October 6, 2009

November 2008

Mike Brough

© 2008 – 2009 captnmike.com

2

Education Challenge 2010

Tell the World About Our Safe Boating Classes

Develop & Pass On Tools That Help Us Tell The World About Our Classes

Get Best Practices into Every Classroom

Make Our Classes So Good EVERYONE Will Want to Take Them ...


3

Why Publicity???

Why Reach Out???

People sign up only if they know about a class

The Coast Guard Auxiliary & Power Squadron used to be the only game in town

Now Police & Sheriffs Departments Offering ClassesInternet Based Classes & Testing many other Individuals and Groups Offering Classes

YES We now have to Compete in the open Market

Lets get people signed up for ourClass BEFORE they go to a search engine...


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Getting The Word Out

File the Intent to Teach Form-7023 ( D-13 Web, State Web, Boat U.S. )

Duh.....????

Announcements in Boating Magazines, Local Neighborhood PapersWrite the Announcement for Them

Put “Tombstones” in back of Magazines under “Schools and Instructions”

Spread a few Posters & Fliers Around...


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Make all Handouts a Class Advertisement

//www.captnmike.com/AuxEd/ ...


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Put Literature Packages in Ziploc BagsBags Available with Hanging Hole

Bag Contents on next slide ...


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Handouts In Ziploc Bags are Easier to Hand Out

Left (Small Bag) 5” wide 10” highFederal Requirements & Safety TipsWashington State Requirements BookletVessel Safety Check Equipment ListImportant Seattle Area Boating InformationMandatory Boating Safety Education Handout

Right (Large Bag) 7” wide 10” highCongratulations on your new boat purchase stickerFederal Requirements & Safety TipsWashington State Requirements BookletYour Guide to Towing BookletVessel Safety Check Equipment ListImportant Seattle Area Boating InformationMandatory Boating Safety Education Handout

EVERYTHING has “Take a Safe Boating Class” Stickerwith the D 13 Safe Boating Class Web Site


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Spread a few Posters & Fliers Around

Blank Templates and Printer Ready Fliers available for youe-mail Spell Checked Info To mikeb @ zipcon.com Fl 21...


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Send People to the State Class Web PagePut Generic Posters Everywhere

//www.zipcon.net/~mikeb/...


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Center for Wooden BoatsMade a great poster – Spread it around!

Fl-47 makes 3 UP Fliers on Card stock, in color, to putin display boxes and also full sheet poster to display at PV's Stops - - Hang these next to the Fish Hooks....


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Important Seattle Area Boating Information3 Fold Double Side – Spread it around!

Punch a hole at the top & Hang with Fish Hooks & Candy BarsPDF File at http://www.captnmike.com/


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Pass Out a Few Cards

Take a Safe Boating Class//a130.uscgaux.info/dso-pe/washington.htm

//www.auxseattle.comPut “Take a Safe Boating Class” on the back of your

business cards with our web site© 2008 – 2009 captnmike.com

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Pass Out 1,000's of Cards

Take a Safe Boating Class - No Personal NameEasy to remember Web Portal Name

//www.auxseattle.com/PUT THESE EVERYWHERE!!

Print at Division or District LevelCarpet Bomb Your Area......


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//www.auxseattle.comAn Entry Page ANYONE Can Remember


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Secret Weapon

Wear a Button & Pass out CardsHave a 4 inch version for your desk at work


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Secret Weapon 2

Carry Thumbtacks to leave cards on Bulletin Boards


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Information Sheet from State


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Article By The DealerWritten & Sent by the Dealer with Pictures

Get Articles in Magazines around Boat Show TimesJanuary – February – March - April...


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Get The Word Out Part 2

KEEP AUXILIARY NAME IN FRONT OF THE PUBLIC

Make EVERYTHING WE HAND OUT an Advertisement

Give Handouts to EVERY BOATER YOU KNOW

Don't Ration Handouts in Class Make Every Student a PR Flack

Give Safety Handouts for Christmas ...


20

Help Getting The Word Out Part 3

Coast Guard Public Affairs Office

Make a Depository of Announcements that others can use as a starting point for new announcements ( Don't rewrite the wheel )

Put Literature Packets in Zip-Lock Bags

Coordinate with PV, PA, PE and VE PeopleThe WHOLE Flotilla ...


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Where to Get The Word Out Part 4

State Public Ed Site – Search by CityState posts classes for freeBUT we must tell them about our class -

Boat Shows Sports Shows

Yakima registers students at Sports Shows,Logistics Issues in Seattle but should be Doable

Sports Dealers / Fishing Tackle Etc

Lake Washington Bass Show & TournamentEdmonds, Everett, Lake Samamish ...


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Where to Get The Word Out Part 5

Boat Launch Ramps Seafair / Vantage / July 4Where are the Boats From?

Opening Day Log Boom?? ( Kayak / Jet Ski? )

Lake Union July 4? ( The Boats are Anchored ) ...


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Other Ways to Get The Word Out Part 6

Email PAST Students in the Spring About new Classes

New Boat Owner Safety Packet Given by Dealer

Harbor Patrol / Coast Guard Boarding Party'sGive Them Literature Bags

Insurance OfficesSome will mail out class Announcements,

Schedules & Post Announcements...


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Use a Common Point of Contact E-MailPut the E-Mail on a Friendly Server that can be Automated with Outlook or Outlook ExpressThen E-Mail Duties can be Passed Around

Print & Pass Out Local Area Notes / MAKE SURE Our Contact / Web Informationis on EVERYTHING!

Pass Out Class Schedule HandoutsRemember to have a web site in case someone keeps the schedule for a long time...


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Seattle Area Boating Information HandoutMake other area specific versions Bellingham – Tacoma - Lake Samamish – Lake Taps

Make a Sea Fair Boating Information Handout ...


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Google Adwords, targeted to specific key word and area

Webwire

Adopt a Highway Sign ( Cheaper than Billboards ) ...


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Get The Word Out Part Last

Stick Cards, Posters & Fliers EVERYWHERE:

Community Bulletin Boards

Drug, Grocery Stores, Churches

Local / Marina Bulletin Boards

Marina Restrooms – Back of the Toilet Stall Door

Bulletin Boards in Stores / Taverns

The Quick Stop on the Way to the Launch Ramp

The Burger Stand at the Launch Ramp...


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The Almost Last Word

REMEMBER Northwest Boaters are Highly MobileClass Web Links Need To Travel Well

KEEP THE AUXILIARY NAME IN FRONT OF THE PUBLIC ...


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Where to Have a Class

Firehouses / Library's / Church's / Senior Center

Any Company / Condo / With A Meeting Room

Boat Dealers

ANY Boating Related Company

Are You a Member of any Group that has Speakers?Including ChurchAnybody in Your Flotilla a Member?Are You Handing out Literature?Are You Speaking at the Meetings?Is the Rest of the Flotilla Speaking?Member of a Yacht Club?Friends in a Yacht Club?...


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Where to Have a Class Part 2

Have Classes in CollegesCollege Extension Classes / Adult Learning. Announcements usually Published in their Schedule

Family Oriented Organizations WANT Safety ClassesChurches, Fraternal Clubs, Schools

(Parents can get in the school better than us)

Non-Profits and Community Centers

Do You Work Downtown???Have a Class DowntownCatch People BEFORE They go Home...


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Email / send a Link to class Location mapUse Google Earth & Put notes on page


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Other ways to hold a Class

Teach What A Group Wants to Learn

Have Class Will TravelMany Flotillas Will Go To Local Meeting RoomsPoint this out on Classes Web Page??...


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Give Handouts With Local Knowledge

Important Seattle Area Boating Information

Lake Washington, Lake Union and Speed Zones

Bridges in Seattle//www.zipcon.net/~mikeb///www.captnmike.com


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Upgrade our Class ListingsEasy to Update / Distribute Duties

Demo Site at //captnmike.com/auxclass/© 2008 – 2009 captnmike.com

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Give a Prospective StudentMORE INFORMATION about the Class

Demo Site at //captnmike.com/auxclass/© 2008 – 2009 captnmike.com

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Final Exam

Remember, a Happy Student is a Walking, Talking Advertisement for Our Classes

Make Everything We Hand Out ___________

An Advertisement For Our Classes...


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How to Implement???

Decide if we really want to do anything but Gum the Ideas to Death

Preliminary Printing Estimates 10,000 Business Cards 12,000 Take A Class Labels$ 700-- +/-

Make this Presentation To:District & LeadershipEvery DivisionEvery Flotilla

Hand out Implantation Packets at January Boat Show ...


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For More InformationSafety Handouts / Label Files / Posters / Links

This PowerPoint & Handout Education Challenge 2010

Mike Brough

Flotilla 21 Seattle

mikeb @ zipcon.com

visit:

//www.captnmike.com/

//www.zipcon.net/~mikeb/ ...


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Education Challenge 2010

Get Best Practices into Every Classroom

Make Our Classes So Good EVERYONE Will Want to Take Them ...


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Keep the Class Interesting

Tell Lots of Sea Stories

Keep the Class on the Edge of Their Seats

Talk Softly & Mumble

Just Read the PowerPoints

Read the Colregs for the Rules of the Road...


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Keep the Class Interesting For Real

Use the Teaching Kit

Use Lots of Class Aids

Rotate Instructors

Borrow Instructors from other Flotillas(Remember to Say Thank You!!)

Division Sponsored / Multi-Flotilla / Non-Instructor POC

...


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More Keep the Class Interesting

Use Your Best Instructors

Use Every Instructor That Wants to Help

If an Instructor Volunteers – USE THEM

Use the Strengths of Your Instructors

Use the Whole Flotilla...


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Instructor Preparation

Review the Material

Review the Material of the other Instructors

Personalize the Instructor Guides

Visit Other Classes - Borrow Good Ideas ...


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Instructor Preparation

Gold Star Slides you want to emphasize

Add / Revise Slides for Problem Concepts

Check List of What to Bring to Class

Set Items out the Night Before

Chapter 3 Rules & ATONSCombined National & Local SlidesAdded a few SlidesDoubled Instructor Notes ...


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Customize the Power Points & Class to Your Area

Columbia River

Lake Union, Lake Washington

VTS Lanes - Handouts

Bridges

Ballard LocksOne of the Best Free Shows in TownLocks Handouts Locking Through ClassWeb Site With Videos...


46

Give Handouts With Local Knowledge

Important Seattle Area Boating Information

Lake Washington, Lake Union and Speed Zones

Bridges in Seattle

Visit:

//www.captnmike.com//www.zipcon.net/~mikeb/

Make Your OWN Local Information


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Teach Other Classes

Use ABS to Interest Students in other Classes

4 Hour Basic Navigation Class with Local Charts

GPS For Mariners

How to Read a Nautical Chart

BS & S


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In the Classroom

Ration the HandoutsOne Set per Person or Family Whichever is Less

Extra Copies For: Friends, Relatives, Coworker

Make Every Handout an Advertisement for Our Classes

Give out Handouts and Supplies BEFORE the Class Starts ...


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In the Classroom

Learn & Know the Students Names & BoatsWhat do they Want from the Class??

Flow Smoothly – Don't Stomp on Other Instructors

Don't be a “Speed it Up Cowboy”

Use a Wireless “Presenter”Untether Yourself from the Keyboard...


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Internal Feedback

Keep Track of Which Questions are Answered Wrong

Why are Some Questions Always Missed??

Do Instructor Critiques or Feedback

Feedback Forms by Students

REPORT THE HOURSREPORT THE CLASSDO THE 7030 FORM ...


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Do You Have a Good Idea?Someone in Your Flotilla Have a helpful Tip?

Send Ideas & PicturesTo

Mike BroughFlotilla 21

Seattlemikeb @ zipcon.com

For Copies of the Handouts, PostersThis Presentation (PPT & PDF) and

More Information://www.captnmike.com

//www.zipcon.net/~mikeb/© 2008 – 2009 captnmike.com

Documents

1 Public Education 2008 / 2010 Marketing & Publicity Ideas Best Classroom Suggestions GNATS October 2009 Revised October 6, 2009 November 2008 Mike Brough