1 Project Print 64 Pages

8/3/2019 1 Project Print 64 Pages

1/81

Consumer Attitude Towards Reebok Shoes in DavangereCity.

CHAPTER-1

INTRODUCTION

Today, footwear has become a part of our life. From kids to old ones

everyone is wearing footwear. Footwear is the protective wears of foot of men

and women. Usually made out of leather with a stiff or thick sole & heel &

generally reaching no higher than the ankle.

In olden days footwear were prepared of wood & leather. Although

sandals were the most common footwear in most early civilization, shoes were

also born during 1600-1200 BC in Mesopotamia.

For example, soft shoes were introduced by mountain people on the

border of Iran who ruled Babylonia during that time. This first type of shoe was

a simple wrap around leather, with the basic constructions of a moccasin held

together on the foot with rawhide lacing. Gradually this design was improved

upon and assumed many variations. Moccasins sandals and simple boots were

prevailing types of footwear almost until the middle ages.

NEED FOR STUDY:

In earlier days people were using footwear as a protection for foot. But

now a days with respect to changes in culture, living standards, taste,

westernization the buying habits in case of footwear is fast changing and

consumers also buy footwear to express their life style, status etc rather than

protection.

Earlier India footwear industry was a sellers market, but now it has

become buyers market. With the invention of new designs and innumerable

competitors entering the market, the Reebok international Ltd, is also facing

some problems.

S.J.V.P. College Autonomous, Harihar. Page 1


2/81


In the present day world, the likes and dislikes and taste and preferences

of the human beings changes at a faster rate in relation to all such the products

and services that he consumes, every human being wants to present himself

smart as possible, therefore he and she goes for products that are attracting and

appearing with new design and colour, this is reality in respect of dresses,

footwear etc.. while selecting footwear a person always looks latest design,

durability, quality and price of the products. Today numbers of companies are

manufacturing good designed and high quality shoes both for men and women

and has created a rich market for their products.

At this juncture it will be vital to know what kind of marketing mix

strategy Reebok international Ltd is following for its products. Identification

of problems and then finding solutions to the problem is the first step in

research As a result three is a need to study the problem and also to give

suggestions to improve further sales.

OBJECTIVES:

To study the present status / role of the company in the Indian Market.

To know the consumer, tastes and preferences while purchasing

footwear.

To study the factors which influence on consumers in making the choice

far a particular brand of footwear.

To analyze about the promotional aspects.

To assess the Market share.

To study the marketing activities of Reebok international Ltd.

To learn about the Impact of price.

To know the superiority of the product by comparing it with the

competitors products.

To make suggestions to and Reebok international Ltd to improve their

sales.



3/81


SCOPE OF THE STUDY:

The study covers consumer attitude towards.

The performance of the product.

The pricing of the product.

The design of the product

The functional value of the product

The promotion of the product.

Lastly the study also covers the distributions aspects of the products.

METHODOLOGY:

The required date are collected from primary sources regarding the

products, distribution channels, promotional techniques and the pricing adopted

was obtained through discussion with marketing persons and through field

survey by administering Questionnaire to the selected samples.

Secondary sources has been collected from publish sources like

Magazines, Newspaper, Company brochures, Annual reports and information

get by having an informal talk.

PROFILE OF THE STUDY:

Davangere is a commercial city, which constitutes total population of

about 5 to 6 lakhs. It is a big business center will establish educational

institutions. Majority of target customer are businessmen and especial students.

Hence the study was conducted in different locations of Davangere to know the

consumer response toward footwear.

LIMITATIONS:

Because of time constraint, the study is limited to 50 consumers only.

Lack of consumers awareness about different varieties of products.

Fast changing taste and life style of consumers.

Limited study area.



4/81


CHAPTER-2

COMPANY PROFILE

REEBOK HISTORY

1890-1930's

J.W. Foster and Spikes of Fire

Reebok's United Kingdom-based ancestor company was founded for one

of the best reasons possible: athletes wanted to run faster. So, in the 1890s,

Joseph William Foster made some of the first known running shoes with spikesin them. By 1895, he was in business making shoes by hand for top runners;

and before long his fledgling company, J.W. Foster and Sons, developed an

international clientele of distinguished athletes. The family-owned business

proudly made the running shoes worn in the 1924 Summer Games by the

athletes celebrated in the film "Chariots of Fire."

1950-1980

A Gazelle Named Reebok, A Company on the Move

In 1958, two of the founder's grandsons started a companion company

that came to be known as Reebok, named for an African gazelle. In 1979, Paul

Fireman, a partner in an outdoor sporting goods distributorship, spotted Reebok

shoes at an international trade show. He negotiated for the North American

distribution license and introduced three running shoes in the U.S. that year. At

$60, they were the most expensive running shoes on the market.

1980's

By 1981, Reebok's sales exceeded $1.5 million, but a dramatic move

was planned for the next year. In 1982, Reebok introduced the first athletic

shoe designed especially for women; a shoe for a hot new fitness exercise

called aerobic dance. The shoe was called the Freestyle, and with it Reebok

anticipated and encouraged three major trends that transformed the athletic



5/81


footwear industry: the aerobic exercise movement, the influx of women into

sports and exercise and the acceptance of well-designed athletic footwear by

adults for street and casual wear. Explosive growth followed, which Reebok

fueled with new product categories, making Reebok an industry leader.

In the midst of surging sales in 1985, Reebok completed its initial public

offering (stock symbol is NYSE: RBK). A year later, Reebok made its first

strategic acquisition, The Rockport Company. Rockport was a pioneer in using

advanced materials and technologies in traditional shoes and the first company

to engineer walking comfort in all types of dress and casual shoes. In the late

1980s, Reebok began an aggressive expansion into overseas markets and

Reebok products are now available in more than 170 countries and are sold

through a network of independent and Reebok-owned distributors.

Creating innovative products that generate excitement in the

marketplace has been a central corporate strategy ever since Reebok introduced

the Freestyle. In the late 1980s, a particularly productive period began with The

Pump technology and continues today, with breakthrough concepts andtechnologies for numerous sports and fitness activities.

1990's

In 1992, Reebok began a transition from a company identified

principally with fitness and exercise to one equally involved in sports by

creating several new footwear and apparel products for football, baseball,

soccer, track and field and other sports. That same year, Reebok began its

partnership with golfer Greg Norman, resulting in the creation of The Greg

Norman Collection.

In the late 1990s, Reebok made a strategic commitment to align its

brand with a select few of the worlds most talented, exciting and cutting-edge

athletes. Since then, the company has focused on those athletes who represent

the top echelon of sports and fitness.



6/81


2000

In 2000, Reebok and the National Football League announced an

exclusive partnership that serves as a foundation of the NFLs consumer

products business. The NFL granted a long-term exclusive license to Reebok

beginning in the 2002 NFL season to manufacture, market and sell NFL

licensed merchandise for all 32 NFL teams. The license includes on-field

uniforms, sideline apparel, practice apparel and an NFL-branded footwear and

apparel collection.

2001

In 2001, Reebok formed a long-term strategic partnership with the

National Basketball Association under which Reebok designs, manufactures,

sells and markets licensed merchandise for the NBA, the Womens National

Basketball Association (WNBA) and the National Basketball Development

League (NBDL), the NBAs minor league. Reebok secured the exclusive rights

to supply and market all on-court apparel, including uniforms, shooting shirts,

warm-ups, authentic and replica jerseys and practice gear for all NBA, WNBA

and NBDL teams. Reebok also had exclusive rights, with limited exceptions, to

design, manufacture, market and sell headwear, T-shirts, fleece and other

apparel products for all teams in most channels of distributions. In 2006,

Reebok transferred the NBA rights to the adidas Brand.

2002

In 2002, Reebok launched Rbk a collection of street-inspired footwear

and apparel hook-ups designed for the young man and woman who demand

and expect the style of their gear to reflect the attitude of their lives: cool and

edgy, authentic and aspirational. Inspired by street fashion, Rbks marketing is

culturally relevant as well. With many of the industrys most marketable and

valuable sports assets on its roster, Reebok rolled-out an integrated marketing

campaign that fused together sports, music, technology and entertainment, and

was designed to connect the Reebok Brand to millions of new consumers

around the world. The global marketing campaign was launched in early 2002



7/81


and featured select Reebok athletes paired with some of the music industrys

most successful hip-hop and rap artists. Reebok tapped into something the

industry had not yet seen, and became a pioneer in the fusion of sports, music

and technology.

2003

2003 was a landmark year for Rbk. Reebok formed an unprecedented

partnership with rap musician Jay-Z, which included the design and marketing

of the "S. Carter Collection by Rbk," which launched in April. With the

partnership, Jay-Z became the first non-athlete to have a signature athletic

footwear collection. The launch of Jay Zs first shoe was extremely successful

around the world. Later that year, Reebok teamed up with another superstar of

the rap world, 50 Cent. The result was the equally successful G Unit

Collection by Rbk.

2004

In 2004, Reebok became the worlds leading producer of hockey apparel

and equipment with its acquisition of The Hockey Company. The HockeyCompanys brands, CCM, Koho and Jofa, are among the most respected in the

sport.

Reebok has a long-term licensing agreement with the National Hockey

League, under which the company serves as the supplier of authentic on-ice

game jerseys to all 30 NHL teams. It also has the exclusive worldwide rights to

manufacture and market authentic, replica and practice jerseys using the names

and logos of the NHL and its teams. Reebok also has exclusive agreements

with the Canadian Hockey League, the American Hockey League and the East

Coast Hockey League.



8/81


2005

In early 2005, Reebok launched Rbk Hockey, a new and innovative line

of ultra-high performance hockey equipment, sticks and skates and signed

hockey phenom Sidney Crosby, who has lived up to his billing as the leagues

next great player. In two short years, Rbk Hockey has become one of the most

visible and in-demand hockey brands on the market.

In 2005, Reebok launched its largest global integrated marketing and

advertising campaign in nearly a decade. "I Am What I Am" is a multi-faceted

campaign which links all of the brand's marketing and advertising efforts under

the "I Am What I Am" umbrella. The campaign encourages young people to

embrace their own individuality by celebrating their contemporary heroes.

Celebrities featured in the campaign include music icons Jay-Z, Daddy Yankee

and 50 Cent; top athletes Allen Iverson, Donovan McNabb, Curt Schilling,

Kelly Holmes, Iker Casillas and Yao Ming; screen stars Lucy Liu, John

Leguizamo and Christina Ricci; and skateboarder Stevie Williams.

2006In January 2006, adidas-Salomon AG acquired Reebok, forever altering

the worldwide sporting goods industry landscape. Shortly after the close of the

acquisition, Reebok Chairman and CEO Paul Fireman announced he was

leaving the company to pursue other interests, and Paul Harrington was named

President and CEO of the Reebok brand. Today, the adidas Group, which

includes the adidas, Reebok, TaylorMade-adidas Golf and Rockport brands is a

global leader in the sporting goods industry and offers a broad portfolio of

products. Products from the adidas Group are available in virtually every

country of the world. Activities of the company and its more than 80

subsidiaries are directed from the Group's headquarters in Herzogenaurach,

Germany.



9/81


2007

Reebok launched Run Easy, one of the most comprehensive running

campaigns in the brands history. The goal of the campaign was to inspire

consumers around the world to fulfill their potential and celebrate their

individuality. The message of the campaign was that while many other brands

speak about the "blood, sweat and tears" of running, Reebok celebrated the

camaraderie, joy and fun of running Run Easy.

In addition, Reebok's partnership with the National Hockey League took

center stage with the unveiling the Rbk Edge Uniform System, a complete,

team-wide redesign and re-engineering of the NHL uniform, and the opening of

the NHL Powered by Rbk retail store in New York City.

Reebok also launched its "There are Two People in Everyone"

marketing campaign for the second half of 2007 in select regions. The global

marketing campaign highlights Reeboks unique brand point of view of

celebrating the individuals balance between sport and life. The campaign,

featuring international sport stars such as Allen Iverson, Yao Ming, MS Dohniand Nicole Vaidisova, declared that there is more to an athlete than his or her

sport.

2008

Reeboks global marketing campaign, Your Move launched in March

of 2008 and evolved Reeboks positioning as the brand that celebrates

individuality and supports those who choose to do things their way. Expressed

as a global brand campaign, Your Move was an invitation to people to do it

their way in sport and in life. The whats your move? ad was a literal

expression of this philosophy: key assets including Thierry Henry and

Alexander Ovechkin showed us their moves and invited consumers to show us

theirs.



10/81


In the summer of 2008, Reebok and driving ace Lewis Hamilton

announced a multi-year partnership at a spectacular 3-D event in Amsterdam,

home of Reeboks European Headquarters. At the event, Reebok unveiled The

Athlete within the Driver, gave media a rare insight into Hamiltons

demanding fitness regime. Hamilton revealed how Reeboks Smoothfit training

footwear and apparel range helped him to train better than ever before.

2009

In February 2009, Reebok launched the Jukari Fit to Fly workout, the

first in a series of initiatives to come out of a new, long-term partnership with

Cirque du Soleil. Jukari Fit to Fly makes fitness fun again by introducing a new

way to move. The workout has been created on a specially-designed piece of

equipment called the FlySet. The result is a workout that gives the sensation of

flying while strengthening and lengthening the body through cardio, strength,

balance and core training.

Also in 2009, Reebok made a pledge to tone the butts and legs of

women around the world with its innovative EasyTone footwear. Featuring

first-of-its-kind balance pod technology, the shoe generates incredible results

thanks to proprietary technology invented by a former NASA engineer.

ABOUT REEBOK

Reebok is an American-inspired, global brand that creates and markets

sports and lifestyle products built upon a strong heritage and authenticity in

sports, fitness and womens categories. The brand is committed to designing

products and marketing programs that reflect creativity and the desire to

constantly challenge the status quo.



11/81


REEBOK'S VISION

Fulfilling Potential

Reebok is dedicated to providing each and every athlete - from

professional athletes to recreational runners to kids on the playground - with

the opportunity, the products, and the inspiration to achieve what they are

capable of. We all have the potential to do great things. As a brand, Reebok has

the unique opportunity to help consumers, athletes and artists, partners and

employees fulfill their true potential and reach heights they may have thought

un-reachable.

REEBOK'S MISSION

Always Challenge and Lead through Creativity

At Reebok, we see the world a little differently and throughout our

history have made our mark when weve had the courage to challenge

convention. Reebok creates products and marketing programs that reflect the

brands unlimited creative potential.

REEBOK'S POSITIONING

Celebrate Individuality in Sport and Life

Reebok understands that people are, above all, unique. Reeboks

positioning reflects this; celebrating the distinct qualities that make people who

they are - their unique points of view, their individual style and their

remarkable talents and accomplishments. Reebok celebrates their individuality,

their authenticity and the courage it takes to forge their own path to greatness.

While some may call them crazy or eccentric, Reebok calls them visionary and

original.



12/81


REEBOK'S PURPOSE

To Empower Global Youth to Fulfill their Potential

Commitment to Corporate Responsibility is an important legacy and

hallmark of the Reebok brand. For two decades, Human Rights, through the

Reebok Human Rights program, was the primary focus of this effort. Reebok

has expanded on what had been built and created a Global Corporate

Citizenship platform with a purpose for the brand that will help

underprivileged, underserved youth around the world fulfill their potential and

live healthy, active lives.

REEBOK'S BRAND TERRITORY

Having Fun Staying in Shape

Having Fun Staying in Shape comes to life through a fun, bold,

provocative manner expressed through fresh, eye catching imagery signed off

with a unique 'Reeword.' The tone and manner allows the consumer to look at

sport and lifestyle through our lens of 'Ree.'

Reebok Endorsements

North America

The company holds exclusive rights to manufacture and market both authentic

and replica uniform jerseys and sideline apparel of the teams of the National

Football League (NFL) since 2002 (marketed as NFL Equipment), the

Canadian Football League (CFL) since 2004, and is the official shoe supplier to

the NFL and Major League Baseball (MLB).

http://en.wikipedia.org/wiki/National_Football_Leaguehttp://en.wikipedia.org/wiki/National_Football_Leaguehttp://en.wikipedia.org/wiki/Canadian_Football_Leaguehttp://en.wikipedia.org/wiki/Major_League_Baseballhttp://en.wikipedia.org/wiki/Canadian_Football_Leaguehttp://en.wikipedia.org/wiki/Major_League_Baseballhttp://en.wikipedia.org/wiki/National_Football_Leaguehttp://en.wikipedia.org/wiki/National_Football_League


13/81


The company also holds sponsorships with Mexican club Chivas Guadalajara;

Brazilian clubs Cruzeiro, Internacional, and So Paulo FC for the 200809

season.

CCM

Logo ofSidney Crosby Rbk SC87 line by Reebok

In addition, Reebok acquired official National Hockey League (NHL)

sponsorCCM in 2004, and is now manufacturing ice hockey equipment under

the CCM and Reebok brands, and has signed popular young stars Sidney

Crosby and Alexander Ovechkin to endorsement deals (Crosby for Reebok,

Ovechkin for CCM). Reebok has phased out the CCM name on NHL authentic

and replica jerseys in recent years, using the Reebok logo since 2005.

Europe

The company maintains its relationship with its origins in England,

through a long-term sponsorship deal with Bolton Wanderers, a Premiership

football (soccer) club close to the birthplace of the company. When the team

moved to a brand new ground in the late 1990s, their new home was named the

Reebok Stadium. Several other English soccer clubs, most notably Liverpool

FC, had short term Reebok sponsorship deals up until the purchase by Adidas,

but most have since switched to either the parent brand (which has a much

longer history in soccer) or other companies.

In rugby union, Reebok sponsored the Wales national team until late

2008, who won the Grand Slam in the Six Nations Championship in that year,

and the Tasman Makos in New Zealand's domestic competition, the Air New

Zealand Cup.

In 2006, FC Barcelona and France strikerThierry Henry (then playing

forArsenal) signed a deal to join the "I Am What I Am"campaign on 1 August

http://en.wikipedia.org/wiki/C.D._Guadalajarahttp://en.wikipedia.org/wiki/Cruzeiro_Esporte_Clubehttp://en.wikipedia.org/wiki/Sport_Club_Internacionalhttp://en.wikipedia.org/wiki/S%C3%A3o_Paulo_FChttp://en.wikipedia.org/wiki/Sidney_Crosbyhttp://en.wikipedia.org/wiki/National_Hockey_Leaguehttp://en.wikipedia.org/wiki/CCM_(The_Hockey_Company)http://en.wikipedia.org/wiki/Ice_hockeyhttp://en.wikipedia.org/wiki/Sidney_Crosbyhttp://en.wikipedia.org/wiki/Sidney_Crosbyhttp://en.wikipedia.org/wiki/Alexander_Ovechkinhttp://en.wikipedia.org/wiki/Bolton_Wanderers_F.C.http://en.wikipedia.org/wiki/FA_Premier_Leaguehttp://en.wikipedia.org/wiki/Football_(soccer)http://en.wikipedia.org/wiki/Reebok_Stadiumhttp://en.wikipedia.org/wiki/Liverpool_FChttp://en.wikipedia.org/wiki/Liverpool_FChttp://en.wikipedia.org/wiki/Adidashttp://en.wikipedia.org/wiki/Rugby_unionhttp://en.wikipedia.org/wiki/Wales_national_rugby_union_teamhttp://en.wikipedia.org/wiki/Grand_Slam_(Rugby_Union)http://en.wikipedia.org/wiki/Six_Nations_Championshiphttp://en.wikipedia.org/wiki/Tasman_Rugby_Unionhttp://en.wikipedia.org/wiki/New_Zealandhttp://en.wikipedia.org/wiki/Air_New_Zealand_Cuphttp://en.wikipedia.org/wiki/Air_New_Zealand_Cuphttp://en.wikipedia.org/wiki/FC_Barcelonahttp://en.wikipedia.org/wiki/France_national_football_teamhttp://en.wikipedia.org/wiki/Thierry_Henryhttp://en.wikipedia.org/wiki/Arsenal_F.C.http://en.wikipedia.org/wiki/C.D._Guadalajarahttp://en.wikipedia.org/wiki/Cruzeiro_Esporte_Clubehttp://en.wikipedia.org/wiki/Sport_Club_Internacionalhttp://en.wikipedia.org/wiki/S%C3%A3o_Paulo_FChttp://en.wikipedia.org/wiki/Sidney_Crosbyhttp://en.wikipedia.org/wiki/National_Hockey_Leaguehttp://en.wikipedia.org/wiki/CCM_(The_Hockey_Company)http://en.wikipedia.org/wiki/Ice_hockeyhttp://en.wikipedia.org/wiki/Sidney_Crosbyhttp://en.wikipedia.org/wiki/Sidney_Crosbyhttp://en.wikipedia.org/wiki/Alexander_Ovechkinhttp://en.wikipedia.org/wiki/Bolton_Wanderers_F.C.http://en.wikipedia.org/wiki/FA_Premier_Leaguehttp://en.wikipedia.org/wiki/Football_(soccer)http://en.wikipedia.org/wiki/Reebok_Stadiumhttp://en.wikipedia.org/wiki/Liverpool_FChttp://en.wikipedia.org/wiki/Liverpool_FChttp://en.wikipedia.org/wiki/Adidashttp://en.wikipedia.org/wiki/Rugby_unionhttp://en.wikipedia.org/wiki/Wales_national_rugby_union_teamhttp://en.wikipedia.org/wiki/Grand_Slam_(Rugby_Union)http://en.wikipedia.org/wiki/Six_Nations_Championshiphttp://en.wikipedia.org/wiki/Tasman_Rugby_Unionhttp://en.wikipedia.org/wiki/New_Zealandhttp://en.wikipedia.org/wiki/Air_New_Zealand_Cuphttp://en.wikipedia.org/wiki/Air_New_Zealand_Cuphttp://en.wikipedia.org/wiki/FC_Barcelonahttp://en.wikipedia.org/wiki/France_national_football_teamhttp://en.wikipedia.org/wiki/Thierry_Henryhttp://en.wikipedia.org/wiki/Arsenal_F.C.


14/81


2006. Ryan Giggs has also done "I Am What I Am"commercials. Also, on 1

August, Andriy Shevchenko started his endorsement deal with the company.[5]

http://en.wikipedia.org/wiki/Reebok#cite_note-Shevchenko_deal-4http://en.wikipedia.org/wiki/Reebok#cite_note-Shevchenko_deal-4


15/81


Australia

In 2005, Reebok also signed an exclusive agreement to design and

supply all eight team home and away strips for the new Australian A-League

competition. Although not an expensive deal, this partnership is paying

dividends for Reebok, due to the growing popularity of football and the league

in the area. An estimated 125,000 jerseys have been sold in Australia, a record

for a single league's sales in a year for a sports manufacturer. [6]

Reebok sponsors four teams in the Australian Football League, those

being the Fremantle Football Club, the Melbourne Football Club, the Port

Adelaide Football Club and the Richmond Football Club, the latter two

beginning their association from the 2007 season. They also sponsor the Gold

Coast Football Club, who currently play in the TAC Cup and are due to enter

the AFL in 2011. Reebok has supplied rugby league teams St George Illawarra,

Melbourne Storm, Manly Sea Eagles and the Gold Coast Titans with club's kits

and other merchandise.

Reebok advertisement in Basel

India

Reebok sponsored sports kits for the new Indian Premier Leaguecricket

teams, such as the Royal Challengers Bangalore, Kolkata Knight Riders,

Rajasthan Royals and Chennai Super Kings in the first edition of the league

held in 2008, however for the second edition held in 2009 the sponsorship was

http://en.wikipedia.org/wiki/A-Leaguehttp://en.wikipedia.org/wiki/Reebok#cite_note-A-League_deal-5http://en.wikipedia.org/wiki/Australian_Football_Leaguehttp://en.wikipedia.org/wiki/Fremantle_Football_Clubhttp://en.wikipedia.org/wiki/Melbourne_Football_Clubhttp://en.wikipedia.org/wiki/Port_Adelaide_Football_Clubhttp://en.wikipedia.org/wiki/Port_Adelaide_Football_Clubhttp://en.wikipedia.org/wiki/Richmond_Football_Clubhttp://en.wikipedia.org/wiki/Gold_Coast_Football_Clubhttp://en.wikipedia.org/wiki/Gold_Coast_Football_Clubhttp://en.wikipedia.org/wiki/TAC_Cuphttp://en.wikipedia.org/wiki/Rugby_leaguehttp://en.wikipedia.org/wiki/Melbourne_Stormhttp://en.wikipedia.org/wiki/Manly_Sea_Eagleshttp://en.wikipedia.org/wiki/Gold_Coast_Titanshttp://en.wikipedia.org/wiki/Baselhttp://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Crickethttp://en.wikipedia.org/wiki/Royal_Challengers_Bangalorehttp://en.wikipedia.org/wiki/Kolkata_Knight_Ridershttp://en.wikipedia.org/wiki/Rajasthan_Royalshttp://en.wikipedia.org/wiki/Chennai_Super_Kingshttp://en.wikipedia.org/wiki/A-Leaguehttp://en.wikipedia.org/wiki/Reebok#cite_note-A-League_deal-5http://en.wikipedia.org/wiki/Australian_Football_Leaguehttp://en.wikipedia.org/wiki/Fremantle_Football_Clubhttp://en.wikipedia.org/wiki/Melbourne_Football_Clubhttp://en.wikipedia.org/wiki/Port_Adelaide_Football_Clubhttp://en.wikipedia.org/wiki/Port_Adelaide_Football_Clubhttp://en.wikipedia.org/wiki/Richmond_Football_Clubhttp://en.wikipedia.org/wiki/Gold_Coast_Football_Clubhttp://en.wikipedia.org/wiki/Gold_Coast_Football_Clubhttp://en.wikipedia.org/wiki/TAC_Cuphttp://en.wikipedia.org/wiki/Rugby_leaguehttp://en.wikipedia.org/wiki/Melbourne_Stormhttp://en.wikipedia.org/wiki/Manly_Sea_Eagleshttp://en.wikipedia.org/wiki/Gold_Coast_Titanshttp://en.wikipedia.org/wiki/Baselhttp://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Crickethttp://en.wikipedia.org/wiki/Royal_Challengers_Bangalorehttp://en.wikipedia.org/wiki/Kolkata_Knight_Ridershttp://en.wikipedia.org/wiki/Rajasthan_Royalshttp://en.wikipedia.org/wiki/Chennai_Super_Kings


16/81


to 4 teams (Royal Challengers Bangalore, Kolkata Knight Riders, Chennai

Super Kings, Kings XI Punjab) kits.

International Cricket

Reebok is the official sponsor of the International Cricket Council. It

manufactures uniform for ICC International Panel of umpires and referees.

Also, all the playing kits used inICC Events, such as wickets, are sponsored by

Reebok. It became official sponsor of ICC in 2007.

International cricketers such as Sri Lankan captain Mahela Jayawardene,

Sri Lankan Cricketers Sanath Jayasuriya , Ajantha Mendis, Indian captains

Mahendra Singh Dhoni and Rahul Dravid, Bangladeshi captain Mohammad

Ashraful , Bangladeshi cricketers Mohammad Rafique and Habibul Bashar,

endorse Reebok. They are supplied with Reebok cricket shoes, as well as with

cricket bats marked with the Reebok brand in the case of Dhoni. The recent cricketers

include Yuvraj Singh and Yusuf Pathan.

Non-Sports

RapperJay-Z became the first non-athlete to get a signature shoe from

Reebok. The "S. Carter Collection by Rbk" was launched on 21 November

2003 and the S. Carter sneaker became the fastest-selling shoe in the company's

history.[7] Later, Reebok made a deal with rapper50 Cent to release a line ofG-

Unit sneakers and artists like Nelly and Miri Ben-Ari have become

spokespersons for the company. Reebok also signed Scarlett Johansson and

introduced her own line of apparel and footwear called Scarlett Hearts, an Rbk

Lifestyle Collection.

Sponsored Athletes

Sanath Jayasuriya - Cricket

Amir Khan - Boxing

Harbhajan Singh - Cricket

http://en.wikipedia.org/wiki/Royal_Challengers_Bangalorehttp://en.wikipedia.org/wiki/Kolkata_Knight_Ridershttp://en.wikipedia.org/wiki/Chennai_Super_Kingshttp://en.wikipedia.org/wiki/Chennai_Super_Kingshttp://en.wikipedia.org/wiki/Kings_XI_Punjabhttp://en.wikipedia.org/wiki/International_Cricket_Councilhttp://en.wikipedia.org/wiki/Umpire_(cricket)http://en.wikipedia.org/wiki/Crickethttp://en.wikipedia.org/wiki/Mahela_Jayawardenehttp://en.wikipedia.org/wiki/Sanath_Jayasuriyahttp://en.wikipedia.org/wiki/Ajantha_Mendishttp://en.wikipedia.org/wiki/Mahendra_Singh_Dhonihttp://en.wikipedia.org/wiki/Rahul_Dravidhttp://en.wikipedia.org/wiki/Mohammad_Ashrafulhttp://en.wikipedia.org/wiki/Mohammad_Ashrafulhttp://en.wikipedia.org/wiki/Mohammad_Rafiquehttp://en.wikipedia.org/wiki/Habibul_Basharhttp://en.wikipedia.org/wiki/Crickethttp://en.wikipedia.org/wiki/Cricket_batshttp://en.wikipedia.org/wiki/Yuvraj_Singhhttp://en.wikipedia.org/wiki/Yusuf_Pathanhttp://en.wikipedia.org/wiki/Jay-Zhttp://en.wikipedia.org/wiki/Reebok#cite_note-Jay-Z_deal-6http://en.wikipedia.org/wiki/50_Centhttp://en.wikipedia.org/wiki/G-Unithttp://en.wikipedia.org/wiki/G-Unithttp://en.wikipedia.org/wiki/Nellyhttp://en.wikipedia.org/wiki/Miri_Ben-Arihttp://en.wikipedia.org/wiki/Scarlett_Johanssonhttp://en.wikipedia.org/wiki/Sanath_Jayasuriyahttp://en.wikipedia.org/wiki/Amir_Khan_(boxer)http://en.wikipedia.org/wiki/Harbhajan_Singhhttp://en.wikipedia.org/wiki/Royal_Challengers_Bangalorehttp://en.wikipedia.org/wiki/Kolkata_Knight_Ridershttp://en.wikipedia.org/wiki/Chennai_Super_Kingshttp://en.wikipedia.org/wiki/Chennai_Super_Kingshttp://en.wikipedia.org/wiki/Kings_XI_Punjabhttp://en.wikipedia.org/wiki/International_Cricket_Councilhttp://en.wikipedia.org/wiki/Umpire_(cricket)http://en.wikipedia.org/wiki/Crickethttp://en.wikipedia.org/wiki/Mahela_Jayawardenehttp://en.wikipedia.org/wiki/Sanath_Jayasuriyahttp://en.wikipedia.org/wiki/Ajantha_Mendishttp://en.wikipedia.org/wiki/Mahendra_Singh_Dhonihttp://en.wikipedia.org/wiki/Rahul_Dravidhttp://en.wikipedia.org/wiki/Mohammad_Ashrafulhttp://en.wikipedia.org/wiki/Mohammad_Ashrafulhttp://en.wikipedia.org/wiki/Mohammad_Rafiquehttp://en.wikipedia.org/wiki/Habibul_Basharhttp://en.wikipedia.org/wiki/Crickethttp://en.wikipedia.org/wiki/Cricket_batshttp://en.wikipedia.org/wiki/Yuvraj_Singhhttp://en.wikipedia.org/wiki/Yusuf_Pathanhttp://en.wikipedia.org/wiki/Jay-Zhttp://en.wikipedia.org/wiki/Reebok#cite_note-Jay-Z_deal-6http://en.wikipedia.org/wiki/50_Centhttp://en.wikipedia.org/wiki/G-Unithttp://en.wikipedia.org/wiki/G-Unithttp://en.wikipedia.org/wiki/Nellyhttp://en.wikipedia.org/wiki/Miri_Ben-Arihttp://en.wikipedia.org/wiki/Scarlett_Johanssonhttp://en.wikipedia.org/wiki/Sanath_Jayasuriyahttp://en.wikipedia.org/wiki/Amir_Khan_(boxer)http://en.wikipedia.org/wiki/Harbhajan_Singh


17/81


Allen Iverson - NBA - (Lifetime Contract)

Mahendra Singh Dhoni - Cricket

Greg Norman - PGA

Peyton Manning - NFL

Yao Ming - NBA

Steve Francis - NBA

Yuvraj Singh - Cricket

Sidney Crosby - NHL

Chad Ochocinco aka Chad Johnson - NFL

Thierry Henry - Liga BBVA

Josh Beckett - MLB

Brodie Merrill - NLL/MLL

Carolina Klft - Athletics

Steve Smith - NFL

Yusuf Pathan - Cricket

Jerricho Cotchery - NFL

Joey Porter- NFL

Nicole Vaidisova - WTA

Shahar Peer- WTA

Iveta Benesova - WTA

Thomas Jones - NFL

Nick Willis - Athletics

Mahela Jayawardene - Cricket

Laveranues Coles - NFL

Matt Hasselbeck- NFL

Ajantha Mendis - Cricket

Nicols Almagro - ATP

Dustin Keller- NFL

Ronde Barber- NFL

Kumar Sangakkara - Cricket Reggie Wayne - NFL

http://en.wikipedia.org/wiki/Allen_Iversonhttp://en.wikipedia.org/wiki/Mahendra_Singh_Dhonihttp://en.wikipedia.org/wiki/Greg_Normanhttp://en.wikipedia.org/wiki/Peyton_Manninghttp://en.wikipedia.org/wiki/Yao_Minghttp://en.wikipedia.org/wiki/Steve_Francishttp://en.wikipedia.org/wiki/Yuvraj_Singhhttp://en.wikipedia.org/wiki/Sidney_Crosbyhttp://en.wikipedia.org/wiki/Chad_Ochocincohttp://en.wikipedia.org/wiki/Thierry_Henryhttp://en.wikipedia.org/wiki/Josh_Becketthttp://en.wikipedia.org/wiki/Brodie_Merrillhttp://en.wikipedia.org/wiki/Carolina_Kl%C3%BCfthttp://en.wikipedia.org/wiki/Steve_Smith_(American_football,_born_1979)http://en.wikipedia.org/wiki/Yusuf_Pathanhttp://en.wikipedia.org/wiki/Jerricho_Cotcheryhttp://en.wikipedia.org/wiki/Joey_Porterhttp://en.wikipedia.org/wiki/Nicole_Vaidisovahttp://en.wikipedia.org/wiki/Shahar_Peerhttp://en.wikipedia.org/wiki/Iveta_Benesovahttp://en.wikipedia.org/wiki/Thomas_Jones_(American_football)http://en.wikipedia.org/wiki/Nick_Willishttp://en.wikipedia.org/wiki/Mahela_Jayawardenehttp://en.wikipedia.org/wiki/Laveranues_Coleshttp://en.wikipedia.org/wiki/Matt_Hasselbeckhttp://en.wikipedia.org/wiki/Ajantha_Mendishttp://en.wikipedia.org/wiki/Nicol%C3%A1s_Almagrohttp://en.wikipedia.org/wiki/Dustin_Kellerhttp://en.wikipedia.org/wiki/Ronde_Barberhttp://en.wikipedia.org/wiki/Kumar_Sangakkarahttp://en.wikipedia.org/wiki/Reggie_Waynehttp://en.wikipedia.org/wiki/Allen_Iversonhttp://en.wikipedia.org/wiki/Mahendra_Singh_Dhonihttp://en.wikipedia.org/wiki/Greg_Normanhttp://en.wikipedia.org/wiki/Peyton_Manninghttp://en.wikipedia.org/wiki/Yao_Minghttp://en.wikipedia.org/wiki/Steve_Francishttp://en.wikipedia.org/wiki/Yuvraj_Singhhttp://en.wikipedia.org/wiki/Sidney_Crosbyhttp://en.wikipedia.org/wiki/Chad_Ochocincohttp://en.wikipedia.org/wiki/Thierry_Henryhttp://en.wikipedia.org/wiki/Josh_Becketthttp://en.wikipedia.org/wiki/Brodie_Merrillhttp://en.wikipedia.org/wiki/Carolina_Kl%C3%BCfthttp://en.wikipedia.org/wiki/Steve_Smith_(American_football,_born_1979)http://en.wikipedia.org/wiki/Yusuf_Pathanhttp://en.wikipedia.org/wiki/Jerricho_Cotcheryhttp://en.wikipedia.org/wiki/Joey_Porterhttp://en.wikipedia.org/wiki/Nicole_Vaidisovahttp://en.wikipedia.org/wiki/Shahar_Peerhttp://en.wikipedia.org/wiki/Iveta_Benesovahttp://en.wikipedia.org/wiki/Thomas_Jones_(American_football)http://en.wikipedia.org/wiki/Nick_Willishttp://en.wikipedia.org/wiki/Mahela_Jayawardenehttp://en.wikipedia.org/wiki/Laveranues_Coleshttp://en.wikipedia.org/wiki/Matt_Hasselbeckhttp://en.wikipedia.org/wiki/Ajantha_Mendishttp://en.wikipedia.org/wiki/Nicol%C3%A1s_Almagrohttp://en.wikipedia.org/wiki/Dustin_Kellerhttp://en.wikipedia.org/wiki/Ronde_Barberhttp://en.wikipedia.org/wiki/Kumar_Sangakkarahttp://en.wikipedia.org/wiki/Reggie_Wayne


18/81


Lewis Hamilton - F1

Mohammad Rafique - Cricket

Morris Peterson - NBA

Jason Terry - NBA

Nick Mangold - NFL

Maurice Jones-Drew - NFL

Mohammad Ashraful - Cricket

Habibul Bashar- Cricket

Danilo Gallinari - NBA

David Ortiz - MLB

Thierry Henry - Liga BBVA

Iker Casillas - Liga BBVA

Curtis James - Athletics

DeAngelo Hall - NFL

Cristobal Huet - NHL

Knowshon Moreno - NFL

Jason Spezza - NHL

Eli Manning - NFL

Kevin Correia - MLB

Justin Morneau - MLB

Joe Nathan - MLB

Steve Francis - NBA

Brad Penny - MLB

Maxime Talbot - NHL

Ryan Giggs - EPL

Mark Steenhuis - NLL/MLL

Zack Greer- NLL/MLL

Joe Flacco - NFL

Dan Dawson - NLL/MLL

Laurence Maroney - NFL Steve Hooker- Athletics

http://en.wikipedia.org/wiki/Lewis_Hamiltonhttp://en.wikipedia.org/wiki/Mohammad_Rafiquehttp://en.wikipedia.org/wiki/Morris_Petersonhttp://en.wikipedia.org/wiki/Jason_Terryhttp://en.wikipedia.org/wiki/Nick_Mangoldhttp://en.wikipedia.org/wiki/Maurice_Jones-Drewhttp://en.wikipedia.org/wiki/Mohammad_Ashrafulhttp://en.wikipedia.org/wiki/Habibul_Basharhttp://en.wikipedia.org/wiki/Danilo_Gallinarihttp://en.wikipedia.org/wiki/David_Ortizhttp://en.wikipedia.org/wiki/Thierry_Henryhttp://en.wikipedia.org/wiki/Iker_Casillashttp://en.wikipedia.org/wiki/Curtis_Jameshttp://en.wikipedia.org/wiki/DeAngelo_Hallhttp://en.wikipedia.org/wiki/Cristobal_Huethttp://en.wikipedia.org/wiki/Knowshon_Morenohttp://en.wikipedia.org/wiki/Jason_Spezzahttp://en.wikipedia.org/wiki/Eli_Manninghttp://en.wikipedia.org/wiki/Kevin_Correiahttp://en.wikipedia.org/wiki/Justin_Morneauhttp://en.wikipedia.org/wiki/Joe_Nathanhttp://en.wikipedia.org/wiki/Steve_Francishttp://en.wikipedia.org/wiki/Brad_Pennyhttp://en.wikipedia.org/wiki/Maxime_Talbothttp://en.wikipedia.org/wiki/Ryan_Giggshttp://en.wikipedia.org/wiki/Mark_Steenhuishttp://en.wikipedia.org/wiki/Zack_Greerhttp://en.wikipedia.org/wiki/Joe_Flaccohttp://en.wikipedia.org/wiki/Dan_Dawsonhttp://en.wikipedia.org/wiki/Laurence_Maroneyhttp://en.wikipedia.org/wiki/Steve_Hookerhttp://en.wikipedia.org/wiki/Lewis_Hamiltonhttp://en.wikipedia.org/wiki/Mohammad_Rafiquehttp://en.wikipedia.org/wiki/Morris_Petersonhttp://en.wikipedia.org/wiki/Jason_Terryhttp://en.wikipedia.org/wiki/Nick_Mangoldhttp://en.wikipedia.org/wiki/Maurice_Jones-Drewhttp://en.wikipedia.org/wiki/Mohammad_Ashrafulhttp://en.wikipedia.org/wiki/Habibul_Basharhttp://en.wikipedia.org/wiki/Danilo_Gallinarihttp://en.wikipedia.org/wiki/David_Ortizhttp://en.wikipedia.org/wiki/Thierry_Henryhttp://en.wikipedia.org/wiki/Iker_Casillashttp://en.wikipedia.org/wiki/Curtis_Jameshttp://en.wikipedia.org/wiki/DeAngelo_Hallhttp://en.wikipedia.org/wiki/Cristobal_Huethttp://en.wikipedia.org/wiki/Knowshon_Morenohttp://en.wikipedia.org/wiki/Jason_Spezzahttp://en.wikipedia.org/wiki/Eli_Manninghttp://en.wikipedia.org/wiki/Kevin_Correiahttp://en.wikipedia.org/wiki/Justin_Morneauhttp://en.wikipedia.org/wiki/Joe_Nathanhttp://en.wikipedia.org/wiki/Steve_Francishttp://en.wikipedia.org/wiki/Brad_Pennyhttp://en.wikipedia.org/wiki/Maxime_Talbothttp://en.wikipedia.org/wiki/Ryan_Giggshttp://en.wikipedia.org/wiki/Mark_Steenhuishttp://en.wikipedia.org/wiki/Zack_Greerhttp://en.wikipedia.org/wiki/Joe_Flaccohttp://en.wikipedia.org/wiki/Dan_Dawsonhttp://en.wikipedia.org/wiki/Laurence_Maroneyhttp://en.wikipedia.org/wiki/Steve_Hooker


19/81


Matt Alrich - NLL/MLL

Amlie Mauresmo - WTA

Lance Briggs - NFL

Jamal Crawford - NBA

Al Jefferson - NBA

Chris Cooley - NFL

Brevin Knight - NBA

Mohamed Hussein - NFL

Former Sponsored Athletes

Emmitt Smith - NFL

Shawn Kemp - NBA

Mike Modano - NHL

Frank Thomas - MLB

Dee Brown - NBA

Irving Fryar- NFL

Derrick Thomas - NFL

Dominique Wilkins - NBA

Shaquille O'Neal - NBA

Tiki Barber- NFL

Curt Schilling - MLB

Albert Belle - MLB

Venus Williams - WTA

Jelena Jankovi - WTA

Martin Brodeur- NHL

Marty Turco - NHL

John Daly - PGA Donovan McNabb - NFL

http://en.wikipedia.org/wiki/Matt_Alrichhttp://en.wikipedia.org/wiki/Am%C3%A9lie_Mauresmohttp://en.wikipedia.org/wiki/Lance_Briggshttp://en.wikipedia.org/wiki/Jamal_Crawfordhttp://en.wikipedia.org/wiki/Al_Jeffersonhttp://en.wikipedia.org/wiki/Chris_Cooleyhttp://en.wikipedia.org/wiki/Brevin_Knighthttp://en.wikipedia.org/w/index.php?title=Mohamed_Hussein&action=edit&redlink=1http://en.wikipedia.org/wiki/Emmitt_Smithhttp://en.wikipedia.org/wiki/Shawn_Kemphttp://en.wikipedia.org/wiki/Mike_Modanohttp://en.wikipedia.org/wiki/Frank_Thomashttp://en.wikipedia.org/wiki/Dee_Brown_(basketball,_born_1968)http://en.wikipedia.org/wiki/Irving_Fryarhttp://en.wikipedia.org/wiki/Derrick_Thomashttp://en.wikipedia.org/wiki/Dominique_Wilkinshttp://en.wikipedia.org/wiki/Shaquille_O'Nealhttp://en.wikipedia.org/wiki/Tiki_Barberhttp://en.wikipedia.org/wiki/Curt_Schillinghttp://en.wikipedia.org/wiki/Albert_Bellehttp://en.wikipedia.org/wiki/Venus_Williamshttp://en.wikipedia.org/wiki/Jelena_Jankovi%C4%87http://en.wikipedia.org/wiki/Martin_Brodeurhttp://en.wikipedia.org/wiki/Marty_Turcohttp://en.wikipedia.org/wiki/John_Daly_(golfer)http://en.wikipedia.org/wiki/Donovan_McNabbhttp://en.wikipedia.org/wiki/Matt_Alrichhttp://en.wikipedia.org/wiki/Am%C3%A9lie_Mauresmohttp://en.wikipedia.org/wiki/Lance_Briggshttp://en.wikipedia.org/wiki/Jamal_Crawfordhttp://en.wikipedia.org/wiki/Al_Jeffersonhttp://en.wikipedia.org/wiki/Chris_Cooleyhttp://en.wikipedia.org/wiki/Brevin_Knighthttp://en.wikipedia.org/w/index.php?title=Mohamed_Hussein&action=edit&redlink=1http://en.wikipedia.org/wiki/Emmitt_Smithhttp://en.wikipedia.org/wiki/Shawn_Kemphttp://en.wikipedia.org/wiki/Mike_Modanohttp://en.wikipedia.org/wiki/Frank_Thomashttp://en.wikipedia.org/wiki/Dee_Brown_(basketball,_born_1968)http://en.wikipedia.org/wiki/Irving_Fryarhttp://en.wikipedia.org/wiki/Derrick_Thomashttp://en.wikipedia.org/wiki/Dominique_Wilkinshttp://en.wikipedia.org/wiki/Shaquille_O'Nealhttp://en.wikipedia.org/wiki/Tiki_Barberhttp://en.wikipedia.org/wiki/Curt_Schillinghttp://en.wikipedia.org/wiki/Albert_Bellehttp://en.wikipedia.org/wiki/Venus_Williamshttp://en.wikipedia.org/wiki/Jelena_Jankovi%C4%87http://en.wikipedia.org/wiki/Martin_Brodeurhttp://en.wikipedia.org/wiki/Marty_Turcohttp://en.wikipedia.org/wiki/John_Daly_(golfer)http://en.wikipedia.org/wiki/Donovan_McNabb


20/81


Australian Football

Adelaide Football Club

Fremantle Football Club

Gold Coast Football Club

Melbourne Football Club

Port Adelaide Football Club

Richmond Football Club

Cricket teams/clubs with kits manufactured by Reebok

ICC World XI

Sri Lanka national cricket team

South Africa national cricket team

Indian Premier League 2008

Royal Challengers Bangalore

Chennai Super Kings

Kolkata Knight Riders

Rajasthan Royals


Royal Challengers Bangalore

Kings XI Punjab Chennai Super Kings

Kolkata Knight Riders


Kings XI Punjab

http://en.wikipedia.org/wiki/Adelaide_Football_Clubhttp://en.wikipedia.org/wiki/Fremantle_Football_Clubhttp://en.wikipedia.org/wiki/Gold_Coast_Football_Clubhttp://en.wikipedia.org/wiki/Melbourne_Football_Clubhttp://en.wikipedia.org/wiki/Port_Adelaide_Football_Clubhttp://en.wikipedia.org/wiki/Richmond_Football_Clubhttp://en.wikipedia.org/wiki/ICC_World_XIhttp://en.wikipedia.org/wiki/Sri_Lanka_national_cricket_teamhttp://en.wikipedia.org/wiki/South_Africa_national_cricket_teamhttp://en.wikipedia.org/wiki/Royal_Challengers_Bangalorehttp://en.wikipedia.org/wiki/Chennai_Super_Kingshttp://en.wikipedia.org/wiki/Kolkata_Knight_Ridershttp://en.wikipedia.org/wiki/Rajasthan_Royalshttp://en.wikipedia.org/wiki/Royal_Challengers_Bangalorehttp://en.wikipedia.org/wiki/Kings_XI_Punjabhttp://en.wikipedia.org/wiki/Chennai_Super_Kingshttp://en.wikipedia.org/wiki/Kolkata_Knight_Ridershttp://en.wikipedia.org/wiki/Kings_XI_Punjabhttp://en.wikipedia.org/wiki/Adelaide_Football_Clubhttp://en.wikipedia.org/wiki/Fremantle_Football_Clubhttp://en.wikipedia.org/wiki/Gold_Coast_Football_Clubhttp://en.wikipedia.org/wiki/Melbourne_Football_Clubhttp://en.wikipedia.org/wiki/Port_Adelaide_Football_Clubhttp://en.wikipedia.org/wiki/Richmond_Football_Clubhttp://en.wikipedia.org/wiki/ICC_World_XIhttp://en.wikipedia.org/wiki/Sri_Lanka_national_cricket_teamhttp://en.wikipedia.org/wiki/South_Africa_national_cricket_teamhttp://en.wikipedia.org/wiki/Royal_Challengers_Bangalorehttp://en.wikipedia.org/wiki/Chennai_Super_Kingshttp://en.wikipedia.org/wiki/Kolkata_Knight_Ridershttp://en.wikipedia.org/wiki/Rajasthan_Royalshttp://en.wikipedia.org/wiki/Royal_Challengers_Bangalorehttp://en.wikipedia.org/wiki/Kings_XI_Punjabhttp://en.wikipedia.org/wiki/Chennai_Super_Kingshttp://en.wikipedia.org/wiki/Kolkata_Knight_Ridershttp://en.wikipedia.org/wiki/Kings_XI_Punjab


21/81


Association Football clubs/leagues with kits manufactured by Reebok

Europe

Bolton Wanderers

Aris

Drenica

Kln

CSKA Moscow

Lens

Africa

Bloemfontein Celtic

Asia/Oceania

Adelaide United

Central Coast Mariners

Gold Coast United

Melbourne Victory

Newcastle Jets

North Queensland Fury

Perth Glory

Queensland Roar

Sydney FC Wellington Phoenix

Kingfisher East Bengal

Mohun Bagan

Mohammedan Sporting Club

Persiba Balikpapan

Persela Lamongan

Sriwijaya F.C.

http://en.wikipedia.org/wiki/Bolton_Wanderers_F.C.http://en.wikipedia.org/wiki/Aris_Thessaloniki_F.C.http://en.wikipedia.org/wiki/KF_Drenicahttp://en.wikipedia.org/wiki/1._FC_K%C3%B6lnhttp://en.wikipedia.org/wiki/PFC_CSKA_Moscowhttp://en.wikipedia.org/wiki/RC_Lenshttp://en.wikipedia.org/wiki/Bloemfontein_Celtichttp://en.wikipedia.org/wiki/Adelaide_Unitedhttp://en.wikipedia.org/wiki/Central_Coast_Marinershttp://en.wikipedia.org/wiki/Gold_Coast_Unitedhttp://en.wikipedia.org/wiki/Melbourne_Victoryhttp://en.wikipedia.org/wiki/Newcastle_Jetshttp://en.wikipedia.org/wiki/North_Queensland_Furyhttp://en.wikipedia.org/wiki/Perth_Gloryhttp://en.wikipedia.org/wiki/Queensland_Roarhttp://en.wikipedia.org/wiki/Sydney_FChttp://en.wikipedia.org/wiki/Wellington_Phoenixhttp://en.wikipedia.org/wiki/Kingfisher_East_Bengal_FChttp://en.wikipedia.org/wiki/Mohun_Baganhttp://en.wikipedia.org/wiki/Mohammedan_Sporting_Clubhttp://en.wikipedia.org/wiki/Persiba_Balikpapanhttp://en.wikipedia.org/wiki/Persela_Lamonganhttp://en.wikipedia.org/wiki/Sriwijaya_F.C.http://en.wikipedia.org/wiki/Bolton_Wanderers_F.C.http://en.wikipedia.org/wiki/Aris_Thessaloniki_F.C.http://en.wikipedia.org/wiki/KF_Drenicahttp://en.wikipedia.org/wiki/1._FC_K%C3%B6lnhttp://en.wikipedia.org/wiki/PFC_CSKA_Moscowhttp://en.wikipedia.org/wiki/RC_Lenshttp://en.wikipedia.org/wiki/Bloemfontein_Celtichttp://en.wikipedia.org/wiki/Adelaide_Unitedhttp://en.wikipedia.org/wiki/Central_Coast_Marinershttp://en.wikipedia.org/wiki/Gold_Coast_Unitedhttp://en.wikipedia.org/wiki/Melbourne_Victoryhttp://en.wikipedia.org/wiki/Newcastle_Jetshttp://en.wikipedia.org/wiki/North_Queensland_Furyhttp://en.wikipedia.org/wiki/Perth_Gloryhttp://en.wikipedia.org/wiki/Queensland_Roarhttp://en.wikipedia.org/wiki/Sydney_FChttp://en.wikipedia.org/wiki/Wellington_Phoenixhttp://en.wikipedia.org/wiki/Kingfisher_East_Bengal_FChttp://en.wikipedia.org/wiki/Mohun_Baganhttp://en.wikipedia.org/wiki/Mohammedan_Sporting_Clubhttp://en.wikipedia.org/wiki/Persiba_Balikpapanhttp://en.wikipedia.org/wiki/Persela_Lamonganhttp://en.wikipedia.org/wiki/Sriwijaya_F.C.


22/81


North America

Guadalajara

Central America

Deportivo Saprissa

South America

Internacional

So Paulo

Cruzeiro

National Association Football teams

Korea DPR

Rugby League

St George Illawarra Dragons

Rugby Union

Tasman Makos

Natal Sharks

Colleges

Boston College - On December 1, 2009, Boston College announced it

will be switching to Under Armour for the 2010-2011 athletic seasons.

Former Sponsored U.S. Colleges

UCLA Bruins

Texas Longhorns

Baylor Bears

Michigan State Spartans

Arkansas Razorbacks Florida Gators

http://en.wikipedia.org/wiki/C.D._Guadalajarahttp://en.wikipedia.org/wiki/Deportivo_Saprissahttp://en.wikipedia.org/wiki/Sport_Club_Internacionalhttp://en.wikipedia.org/wiki/S%C3%A3o_Paulo_FChttp://en.wikipedia.org/wiki/Cruzeiro_Esporte_Clubehttp://en.wikipedia.org/wiki/Korea_DPR_national_football_teamhttp://en.wikipedia.org/wiki/St_George_Illawarra_Dragonshttp://en.wikipedia.org/wiki/Tasman_Rugby_Unionhttp://en.wikipedia.org/wiki/Natal_Sharkshttp://en.wikipedia.org/wiki/Boston_College_Eagleshttp://en.wikipedia.org/wiki/University_of_California,_Los_Angeleshttp://en.wikipedia.org/wiki/University_of_Texas_at_Austinhttp://en.wikipedia.org/wiki/Baylor_Universityhttp://en.wikipedia.org/wiki/Michigan_State_Universityhttp://en.wikipedia.org/wiki/University_of_Arkansashttp://en.wikipedia.org/wiki/University_of_Floridahttp://en.wikipedia.org/wiki/C.D._Guadalajarahttp://en.wikipedia.org/wiki/Deportivo_Saprissahttp://en.wikipedia.org/wiki/Sport_Club_Internacionalhttp://en.wikipedia.org/wiki/S%C3%A3o_Paulo_FChttp://en.wikipedia.org/wiki/Cruzeiro_Esporte_Clubehttp://en.wikipedia.org/wiki/Korea_DPR_national_football_teamhttp://en.wikipedia.org/wiki/St_George_Illawarra_Dragonshttp://en.wikipedia.org/wiki/Tasman_Rugby_Unionhttp://en.wikipedia.org/wiki/Natal_Sharkshttp://en.wikipedia.org/wiki/Boston_College_Eagleshttp://en.wikipedia.org/wiki/University_of_California,_Los_Angeleshttp://en.wikipedia.org/wiki/University_of_Texas_at_Austinhttp://en.wikipedia.org/wiki/Baylor_Universityhttp://en.wikipedia.org/wiki/Michigan_State_Universityhttp://en.wikipedia.org/wiki/University_of_Arkansashttp://en.wikipedia.org/wiki/University_of_Florida


23/81


Hawai'i Warriors

Virginia Cavaliers

Utah Utes

Wisconsin Badgers

Wyoming Cowboys

Former Sponsored Major League Soccer Clubs

Colorado Rapids

New England Revolution

Former Sponsored English Premier League Clubs

Liverpool F.C. (1996-2006)

West Ham United F.C. (2003-2007)

Manchester City F.C. (2003-2007)

Aston Villa F.C. (1995-2000)

Former Sponsored Scottish Premier League Clubs

Heart of Midlothian F.C. (2002-2005)

Former Sponsorships of Professional Sporting Leagues

NBA

Former National Teams Sponsored By Reebok

U.S.A.

Sweden

Russia

Spain

Poland

South Africa

Paraguay

http://en.wikipedia.org/wiki/University_of_Hawaii_at_Manoahttp://en.wikipedia.org/wiki/University_of_Virginiahttp://en.wikipedia.org/wiki/University_of_Utahhttp://en.wikipedia.org/wiki/University_of_Wisconsinhttp://en.wikipedia.org/wiki/University_of_Wyominghttp://en.wikipedia.org/wiki/Colorado_Rapidshttp://en.wikipedia.org/wiki/New_England_Revolutionhttp://en.wikipedia.org/wiki/Liverpool_F.C.http://en.wikipedia.org/wiki/West_Ham_United_F.C.http://en.wikipedia.org/wiki/Manchester_City_F.C.http://en.wikipedia.org/wiki/Aston_Villa_F.C.http://en.wikipedia.org/wiki/Heart_of_Midlothian_F.C.http://en.wikipedia.org/wiki/National_Basketball_Associationhttp://en.wikipedia.org/wiki/U.S.A.http://en.wikipedia.org/wiki/Swedenhttp://en.wikipedia.org/wiki/Russiahttp://en.wikipedia.org/wiki/Spainhttp://en.wikipedia.org/wiki/Polandhttp://en.wikipedia.org/wiki/South_Africahttp://en.wikipedia.org/wiki/Paraguayhttp://en.wikipedia.org/wiki/University_of_Hawaii_at_Manoahttp://en.wikipedia.org/wiki/University_of_Virginiahttp://en.wikipedia.org/wiki/University_of_Utahhttp://en.wikipedia.org/wiki/University_of_Wisconsinhttp://en.wikipedia.org/wiki/University_of_Wyominghttp://en.wikipedia.org/wiki/Colorado_Rapidshttp://en.wikipedia.org/wiki/New_England_Revolutionhttp://en.wikipedia.org/wiki/Liverpool_F.C.http://en.wikipedia.org/wiki/West_Ham_United_F.C.http://en.wikipedia.org/wiki/Manchester_City_F.C.http://en.wikipedia.org/wiki/Aston_Villa_F.C.http://en.wikipedia.org/wiki/Heart_of_Midlothian_F.C.http://en.wikipedia.org/wiki/National_Basketball_Associationhttp://en.wikipedia.org/wiki/U.S.A.http://en.wikipedia.org/wiki/Swedenhttp://en.wikipedia.org/wiki/Russiahttp://en.wikipedia.org/wiki/Spainhttp://en.wikipedia.org/wiki/Polandhttp://en.wikipedia.org/wiki/South_Africahttp://en.wikipedia.org/wiki/Paraguay


24/81


Other Sponsored By Reebok

Force India (Formula One)

Vodafone McLaren Mercedes (Formula One)

Recent news

In 2009, Reebok launched JUKARI Fit to Fly, an innovative gym

workout designed for all women with one single objective to make

fitness for women fun again. JUKARI, the result of a long-term

relationship between Reebok and the globally renowned entertainment

company, Cirque du Soleil, is an hour-long workout that was created on

a specially-designed piece of equipment called the FlySet, which gives

the sensation of flying while strengthening and lengthening the body

through cardio, strength, balance and core training. JUKARI launched in

top gyms in fourteen cities around the world including Hong Kong,

Mexico City, Madrid, London, Krakow, Munich, Seoul, Kuala Lumpur,

Buenos Aires, Santiago, Montreal, Los Angeles, Boston, and New York.

To complement JUKARI Fit to Fly, Reebok also created two collections

of womens fitness apparel and footwear called On the Move and the

Reebok-Cirque du Soleil collection. Both lines consist of products that

can be worn for a range of fitness disciplines, from running to yoga,

JUKARI Fit to Fly, to tennis. All were developed and designed with a

deep understanding and knowledge of the unique way a womans body

moves.

In 2009, Reebok launched the EasyTone footwear collection that allows

consumers to take the gym with them. The EasyTone technology

involves two balance pods under the heel and forefoot of the shoe that

create a natural instability with every step, which Reebok claims forces

the muscles to adapt and develop tone.

http://en.wikipedia.org/wiki/Force_Indiahttp://en.wikipedia.org/wiki/Vodafone_McLaren_Mercedeshttp://en.wikipedia.org/wiki/Force_Indiahttp://en.wikipedia.org/wiki/Vodafone_McLaren_Mercedes


25/81


In April 2008 Reebok launched it's online store in UK and France [1]. In

January 2009 Reebok had extended the store to Germany, Austria,

Netherlands, Belgium and Ireland and had also introduced YourReebok

- an application to design your own Reeboks.

For the 2008-09 season, Reebok created the Reebok Edge 2 uniform

system, forNational Hockey League's players. The league adopted the

jersey and now all teams sport the new style for both their home and

away jerseys.

In July 2007, Reebok launched its Lifestyle Footwear Collection in

association with Daddy Yankee's new album. In December 2007,

Reebok launched the GOAL Collection of football gear on the release of

the Indian football movie Dhan Dhana Dhan Goal.

In June 2007, Reebok announced Scarlett Johansson on its array of

brand ambassadors. Johansson promotes the Scarlett 'Hearts' Rbk"

collection, a fashion-forward, athletic-inspired' footwear targeted at the

Indian market.

For the 2007/08 season, the National Hockey League introduced a new

uniform system league-wide, designed and manufactured by Reebok and

called Reebok Edge. The new uniforms include new fabrics which are

said to repel water and sweat more effectively. Most players have

avoided comment, but some have commented that the Edge system's

improved water repelling abilities leads to gloves and skates becoming

saturated and uncomfortable during play.

In late 2006, a court case began between Liverpool FC, the winners of

the 2005 UEFA Champions League while wearing Reebok's kit, and

Reebok. Reebok claimed that Liverpool cost them 7m because of a

delay in confirming the renewal of the Carlsberg sponsorship deal,

http://www.reebok.com/shophttp://en.wikipedia.org/wiki/National_Hockey_Leaguehttp://en.wikipedia.org/wiki/Daddy_Yankeehttp://en.wikipedia.org/wiki/Dhan_Dhana_Dhan_Goalhttp://en.wikipedia.org/wiki/Scarlett_Johanssonhttp://en.wikipedia.org/wiki/National_Hockey_Leaguehttp://en.wikipedia.org/wiki/NHL_uniformhttp://en.wikipedia.org/wiki/Liverpool_FChttp://en.wikipedia.org/wiki/UEFA_Champions_Leaguehttp://en.wikipedia.org/wiki/Carlsberg_Grouphttp://www.reebok.com/shophttp://en.wikipedia.org/wiki/National_Hockey_Leaguehttp://en.wikipedia.org/wiki/Daddy_Yankeehttp://en.wikipedia.org/wiki/Dhan_Dhana_Dhan_Goalhttp://en.wikipedia.org/wiki/Scarlett_Johanssonhttp://en.wikipedia.org/wiki/National_Hockey_Leaguehttp://en.wikipedia.org/wiki/NHL_uniformhttp://en.wikipedia.org/wiki/Liverpool_FChttp://en.wikipedia.org/wiki/UEFA_Champions_Leaguehttp://en.wikipedia.org/wiki/Carlsberg_Group


26/81


which meant a delay in releasing the away shirt for 2005/06 (the last that

Reebok would make for them)The kit that was eventually released was

very similar to the away kit for 2003/04. Liverpool subsequently

switched to Adidas for their official kit following Adidas' acquisition of

Reebok.

In November 2006, the National Basketball Association and Women's

National Basketball Association switched from Reebok to Adidas

branding on authentic and replica jerseys because that brand is better

known outside North America and the UK.

In October 2006 Reebok launches its first blog, I am what I am in

Spanish.

On March 23, 2006, Reebok recalled 300,000 charm bracelets that

contained extremely high levels oflead. The bracelet has a heart pendant

at the end that is printed with the name "Reebok." It allegedly caused the

lead poisoning death of a 4-year-old child who swallowed it.

In August 2005, one of the company's largest rivals, Adidas, announced

that it would acquire Reebok for $3.8 billion. The deal was completed in

January 2006.[8]

http://en.wikipedia.org/wiki/Adidashttp://en.wikipedia.org/wiki/National_Basketball_Associationhttp://en.wikipedia.org/wiki/Women's_National_Basketball_Associationhttp://en.wikipedia.org/wiki/Women's_National_Basketball_Associationhttp://www.iawia.es/http://en.wikipedia.org/wiki/Leadhttp://en.wikipedia.org/wiki/Lead_poisoninghttp://en.wikipedia.org/wiki/Adidashttp://en.wikipedia.org/wiki/Reebok#cite_note-7http://en.wikipedia.org/wiki/Adidashttp://en.wikipedia.org/wiki/National_Basketball_Associationhttp://en.wikipedia.org/wiki/Women's_National_Basketball_Associationhttp://en.wikipedia.org/wiki/Women's_National_Basketball_Associationhttp://www.iawia.es/http://en.wikipedia.org/wiki/Leadhttp://en.wikipedia.org/wiki/Lead_poisoninghttp://en.wikipedia.org/wiki/Adidashttp://en.wikipedia.org/wiki/Reebok#cite_note-7


27/81


CHAPTER-3

PRODUCT PROFILE

INTRODUCTION:

The product is the most important element of the marketing mix. In fact

the product is the starting point of all marketing services. The other marketing

efforts will become useless the nature of the product intended for sole is

determined and the policies pertaining to the product are properly decided.

The term `product covers the shape, design, packaging, banding, the

product range, and the size, the utility of the product and the guarantee and

service accompanying the product.

Footwear has been classified into three types viz., leather footwear,

partly leather footwear and non-leather footwear. The leather footwear has

been defined as one which has an upper, made fully out of leather irrespective

of sole leather or otherwise; partly leather footwear as one which has pieces of

leather on its upper irrespective of sole leather or otherwise and non leather

footwear is the one which is totally made out of non leather material.

Footwear is often classified by its intended use. Street shoe, for example

tend to give the foot good support to have a heel designed for extensive

walking and to be conservative in style.

Reebok Foot wear technology

HEX RIDE

The midsole of a HEXRIDE shoes is cored out in to

a pattern of hexagonal recesses.

The air inside the hexagonal shape is sealed in

withy an impact resistant polymer firm which create a light

weight yet very whined ride.



28/81


SMOOTH FIT

The construction of smoothed fit is unique in

the all seams are either eliminated or hidden both

inside and out side the upper.

The goal is create a fit with zero potential irritation inside a light,

flexible, streamlined aesthetic upper.

KINETIC FIT

Kinetic fit produces a fit system that accommodates the

changes in size and shape of an athletes foot as it moves, from impact throughtoe off the foot can change up to half a shoes size. Kinetic fit construction

makes use of series of engineered stretch panels positioned in key area of the

shoe. This panel allow the shoe to respond and move naturally with the foot.

DMX RIDE:

DMX RIDE technology moves air continuously between

two pods connected by an air channel.

The DMX air pod moves heel to hoe in relation with workers stride

providing sensational cushioning and comport precisely when and where a

walker needs

3.3. TO KNOW YOUR SHOES SIZE PLESE REFER TO THE TABLE

BELOW:

Size reference chart for Men.

Size Centimeters

6 25.1

7 25.7

8 26.0

9 26.7

10 27.9



29/81


Life style Princess 106070:

Feature

1) Soft, garment leather upper for instant comfort.

2) Paddd foam socklinar provided comfort, cushioning and durability.

3) EVA midsole and abrasive Rubber outsole, for light weight

cushioning, branction.

4) Soft terry lining designed to absorb moisture

5) 8,00,0z

6) Product measurement, were taken using size in 10



30/81


Smoothtite 7514532

Feature

1) Synthetic

2) Smoothfit is an uppear technology the provided the ultimate in

comfortable fit.

3) DMX shear vertical and horizontal.

4) (C+MEVA midsole provides stability & cushioning

5) Transaction Bride facilitates heal to toe Transaction.

6) Multi-surface outsole

7) 13,00.02

8) Product measurement were taken using size 7.



31/81


7372666

Feature

1) Tongue grip tape affords am easy too entry.

2) Innovative kinetic fit system imports comforts

3) Beathable open-weaves mesh upper is supportive and comfortable.

4) Reflective materials added to the upper for right visibility.

5) Latheral heal mega technology provides moving air cushioning.

6) Removable sock linear allows for orthotic insert.

7) 9,00.0z



32/81


Kalmus 7493876

Feature

1) Build a better you this comfortable and versatile Reebok Kalmus,trainer from Reebok.

2) Soft leather upper offer comfortable support and breath ability.

3) Padded tongue for added support and comfort.

4) CMEVA midsole offer stability and cushioning.

5) DMX Foam provides cushioned comfortable ride.

6) How cut design offers added mobility.7) Multi-surface, outsole provider optimal transaction.



33/81


7283787

Feature

1) The versa comfort DMX MAX has a full grain leather upper for

comfort durability and stability.

2) DMXMAX offer maximum volume moving cushioning.

3) Removable P.U socklinar with sensitizing nubs for cushioning and

fltigue control.

4) Beveled heel constraction enhance walking stride.



34/81


7465800

Feature

1) Mesh and synthetic uppear

2) Protective rubber to cap.3) PV coated modguard

4) Tension loop lacing system, padded collar & tongue.

5) Textile lining and cushioning foot bed.

6) DMX Foam (R ) cushioning shock absorbing midsole.

7) Lateral medial support and internal torsional stability shak.

8) Durable multi direction rubber lug outsole9) 11,00.02

10) Product measurement ware taken using size 6.5



35/81


Express Walk 7421777

Feature

1) Featuring Reebok DMX ride the Express walk designed for ultra

comfortable.

2) Leather & mesh upper.

3) Opti-Flex zone for forefoot flexibility.

4) Beveled heel construction for enhance walking stride.5) Width sizing for custom fit.

6) 10,00.02

7) Product measurement ware taken using size 6



36/81


7404408

1) Running shoes built for the mild over promoter who requires a

combination of cushioning and salability.

2) Snug and smooth on the foot sleek and stylish on the eye looking

good.

3) 3M scotchlite R reflecting materials added to the upper visibility.4) Absorption resistant rubber out sole offer fraction and durability

10.00.02



37/81


Suede/Nylon upper provides comfortable breathability.

Molded sockliner for comfort and cushioning.

EVA midsole designed for lightweight ease of wear.

Abrasive rubber outsole for traction and durability.

11.00 oz.

Product measurements were taken using size 9. Please note that

measurements may vary by size.



38/81


PRICES OF REEBOK SHOES

REEBOK Loknesock IIIRs. 1,990

REEBOK Sport RunnerRs. 2,990

REEBOK Pump RomulusRs. 8,990

REEBOK Ignited RunRs. 3,990

http://in.tolmol.com/REEBOK%20Loknesock%20III/prices/2899892http://in.tolmol.com/REEBOK%20Sport%20Runner/prices/1707454http://in.tolmol.com/REEBOK%20Pump%20Romulus/prices/1707455http://in.tolmol.com/REEBOK%20Ignited%20Run/prices/1707456http://in.tolmol.com/REEBOK%20Ignited%20Run/prices/1707460http://in.tolmol.com/REEBOK%20Ignited%20Run/prices/1707456http://in.tolmol.com/REEBOK%20Pump%20Romulus/prices/1707455http://in.tolmol.com/REEBOK%20Sport%20Runner/prices/1707454http://in.tolmol.com/REEBOK%20Loknesock%20III/prices/2899892http://in.tolmol.com/REEBOK%20Loknesock%20III/prices/2899892http://in.tolmol.com/REEBOK%20Sport%20Runner/prices/1707454http://in.tolmol.com/REEBOK%20Pump%20Romulus/prices/1707455http://in.tolmol.com/REEBOK%20Ignited%20Run/prices/1707456


39/81




REEBOK Wind SurgeRs. 3,990

REEBOK Club AceRs. 2,190

REEBOK Club AceRs. 2,190

REEBOK Drop ShotRs. 2,690

http://in.tolmol.com/REEBOK%20Ignited%20Run/prices/1707460http://in.tolmol.com/REEBOK%20Ignited%20Run/prices/1707461http://in.tolmol.com/REEBOK%20Wind%20Surge/prices/1707537http://in.tolmol.com/REEBOK%20Club%20Ace/prices/1707536http://in.tolmol.com/REEBOK%20Club%20Ace/prices/1707534http://in.tolmol.com/REEBOK%20Drop%20Shot/prices/1707533http://in.tolmol.com/REEBOK%20Drop%20Shot/prices/1707533http://in.tolmol.com/REEBOK%20Club%20Ace/prices/1707534http://in.tolmol.com/REEBOK%20Club%20Ace/prices/1707536http://in.tolmol.com/REEBOK%20Wind%20Surge/prices/1707537http://in.tolmol.com/REEBOK%20Ignited%20Run/prices/1707461http://in.tolmol.com/REEBOK%20Ignited%20Run/prices/1707460http://in.tolmol.com/REEBOK%20Ignited%20Run/prices/1707461http://in.tolmol.com/REEBOK%20Wind%20Surge/prices/1707537http://in.tolmol.com/REEBOK%20Club%20Ace/prices/1707536http://in.tolmol.com/REEBOK%20Club%20Ace/prices/1707534http://in.tolmol.com/REEBOK%20Drop%20Shot/prices/1707533


40/81


REEBOK Pr Road Plus IIIRs. 4,490

REEBOK Pr Walk XC DMXRs. 4,490

REEBOK WalkWay RG DMX FoamRs. 2,990

REEBOK WalkWay RG DMX FoamRs. 2,990

REEBOK Pr 3D Lite Trainer

Rs. 3,290

http://in.tolmol.com/REEBOK%20Pr%20Road%20Plus%20III/prices/1707458http://in.tolmol.com/REEBOK%20Pr%20Walk%20XC%20DMX/prices/1707526http://in.tolmol.com/REEBOK%20WalkWay%20RG%20DMX%20Foam/prices/1707527http://in.tolmol.com/REEBOK%20WalkWay%20RG%20DMX%20Foam/prices/1707528http://in.tolmol.com/REEBOK%20Pr%203D%20Lite%20Trainer/prices/1707462http://in.tolmol.com/REEBOK%20Pr%203D%20Lite%20Trainer/prices/1707462http://in.tolmol.com/REEBOK%20WalkWay%20RG%20DMX%20Foam/prices/1707528http://in.tolmol.com/REEBOK%20WalkWay%20RG%20DMX%20Foam/prices/1707527http://in.tolmol.com/REEBOK%20Pr%20Walk%20XC%20DMX/prices/1707526http://in.tolmol.com/REEBOK%20Pr%20Road%20Plus%20III/prices/1707458http://in.tolmol.com/REEBOK%20Pr%20Road%20Plus%20III/prices/1707458http://in.tolmol.com/REEBOK%20Pr%20Walk%20XC%20DMX/prices/1707526http://in.tolmol.com/REEBOK%20WalkWay%20RG%20DMX%20Foam/prices/1707527http://in.tolmol.com/REEBOK%20WalkWay%20RG%20DMX%20Foam/prices/1707528http://in.tolmol.com/REEBOK%20Pr%203D%20Lite%20Trainer/prices/1707462


41/81


Reebok (I50024 Navy/White)

Rs. 1699.00

Reebok (J12286 Black)

Rs. 1499.00

Reebok (J16291 Black)

Rs. 1799.00

Reebok (J-16290 White)

Rs. 1799.00

http://www.bigshoebazaar.com/productview.aspx?prod_id=5265&col=7539http://www.bigshoebazaar.com/productview.aspx?prod_id=5254&col=7521http://www.bigshoebazaar.com/productview.aspx?prod_id=2586&col=3702http://www.bigshoebazaar.com/productview.aspx?prod_id=5253&col=7520


42/81


Reebok (R072505 White/Silver/Red)

Rs. 1999.00

Reebok (J08174 White/Baby blue)

Rs. 1499.00

Reebok (R870165 White/Royal/Silver)Rs. 1999.00

Reebok (I13960 Sponge/Black)Rs. 2999.00

Reebok (My Name is Khan (RI05746))

Rs. 2999.00

http://www.bigshoebazaar.com/productview.aspx?prod_id=5917&col=8300http://www.bigshoebazaar.com/productview.aspx?prod_id=5249&col=7516http://www.bigshoebazaar.com/productview.aspx?prod_id=2598&col=3714http://www.bigshoebazaar.com/productview.aspx?prod_id=5255&col=7522http://www.bigshoebazaar.com/productview.aspx?prod_id=5252&col=7519


43/81


Reebok (My Name is KHAN J-21771 White/Navy/Orange)

Rs. 3299.00

Reebok (My Name is KHAN RI-05747 Black/Silver)

Rs. 2999.00

Reebok (I50011 White/Navy/Red/Silver)

Rs. 2599.00

Reebok (J15605 White/Pure Silver/Navy/Black)

Rs. 2999.00

Reebok (I50013 White/Navy/Silver/Yellow)

Rs. 2599.00

http://www.bigshoebazaar.com/productview.aspx?prod_id=5246&col=7513http://www.bigshoebazaar.com/productview.aspx?prod_id=5250&col=7517http://www.bigshoebazaar.com/productview.aspx?prod_id=2549&col=3665http://www.bigshoebazaar.com/productview.aspx?prod_id=5583&col=7962http://www.bigshoebazaar.com/productview.aspx?prod_id=5584&col=7963


44/81


Reebok (I13909 White/Silver/Yellow)

Rs. 2799.00

Reebok (J19863

Carbon/Silver/White/Yellow)

Rs. 2999.00

http://www.bigshoebazaar.com/productview.aspx?prod_id=5244&col=7511http://www.bigshoebazaar.com/productview.aspx?prod_id=5245&col=7512


45/81


CHAPTER-4

DEALER PROFILE

INTRODUCTION:

At the present market condition, it is difficult for the large-scale

producers to sell their products directly in the market. There will be channels of

flow of products in the market dealers, wholesalers etc.

Dealer is the mediator between the consumer and the producer. He plays

an important role in the marketing of concerned products. He gets selling

authority by the producers for a particular product for the particular area. They

have the capacity to judge the sales forecasting of the product.

PROFILE OF REEBOK MASS EXCLUSIVE FACTORY PRICE OUT

LET:

REEBOK MASS EXCLUSIVE FACTORY PRICE OUTLET is

situated near Hotel Sarovar, Bapuji Dental College Road, M.C.C. B Block,

Davangere; Mr Mohammed Ali started the business in May 14th 2007 with the

capital of 50 lakhs. Because of the increasing goodwill of the product, the

footwear business developed in a rapid growth and franchiser never looked

back.

Their monthly turnover is about 20,00,000 rupees and they get 20% of

average profit. Reebok shoes include Mens wear, kids wear, womens wear,

casuals, formals and sports shoes are fast moving products over all India. But

in Reebok showroom most sports shoes are the fast moving product. Because

of this they have wide range of gents footwear than ladies.



46/81


ORGANISATION STRUCTURE AND STAFF PATTERN:

At present Reebok showroom is having Franchiser: Mohamed Ali,

Manager: Asif, Assistant Manager, Cashier, Accountant, Sales staff and stock

boy & house keeping.

PRICE DETERMINATIONS:

As company fixes the price for their products and retailers while selling

it cannot change. The price of the Reebok shoes is uniform throughout the

country but retailers can offer discount from 10%-50% to customers depending

upon the demand for the products when discount sale is offered every year to

clear the stock.


Reebok India Limited

Franchiser

Manger

Cashier

Assistant Manger

Accountant

Sales Staff

Stock Boy & House Keeping


47/81


STOCK MAINTENANCE:

REEBOK MASS EXCLUSIVE FACTORY PRICE OUTLET maintains

the stock, which is sufficient for 4 weeks up to the Rs 10 lakh. So that no

customers should not feel the shortage of footwear design in the shop.

REEBOK MASS EXCLUSIVE FACTORY PRICE OUTLET maintains the

stock properly and place the order with distributor according to their

requirements.

PRODUCTS AVAILABLE

Reebok sports shoes and apparel, cricket bats etc., In this store 125

models of Reebok shoes models displayed.

SALES AND TURNOVER

In this Reebok showroom monthly 200 pairs of shoes will sold ranges ofshoes between Rs 1099.00 to Rs 7999.00 and turn over of Rs 20 lakh.

WARRANTY

If an manufacturing defect warranty and replacement within 3 months.

AREA COVERED

Davangere, Chitrdurga, Harapanahalli & Ranebennur Districts.

ADVERTISING:

In todays market advertising play an important role customers to buy

the products by watching adds. Today customers are created through ads.



48/81


CHAPTER 5

MARKETING STRATEGY

INTRODUCTION:

MARKETING IS THE EYES AND EARS OF A BUSINESS:

Marketing strategy is the strategy adopted for the betterment of

business. Where marketing has it is concerned in buying and selling of

commodities and strategy is concerned with skill/techniques adapted to

win/success.

For every business for its success and smooth functioning of enterprise

or a company should adopt certain principles, rules and policies.

No organization/firm can attain its goals/desires without completing its

objectives timely. This is done only when it adopts principles, methods, polices

accordingly to firms need and markets requirements. Such rules, principles,

method, polices together constitute strategies, i.e., Marketing Strategies.

For eg: strategies such has increasing the price of a particular

commodity during peak seasons and reducing the price of a particulars

commodity during peak seasons and reducing the price of that particular

commodity during off seasons hence this balances the customers through out

the year or to reduce the price of a particular commodity then compared to the

price of competitors commodity in order to over come the stiff competition.

Alternative strategy for different circumstances is applied.

Hence marketing strategy is a must for every business concern for its

several, existence and growth.

MEANING AND DEFINATION OF MARKETING STRATEGY:



49/81


Marketing strategy is the heart of marketing plan. The concept of

strategy usually comes from two planes. We have a grand strategy or corporate

strategy leading with company mission and company objectives. Grand

strategy is the integrating map that charts the development and use of resources

to meet the challenges or goods as well as functional objectives.

Marketing strategy is the functional strategy it is related to marketing as

one functional real of business the corporate strategy plan is the masters

company plan that provides guidance to all managers about the direction in

which the firm wants to go and the position it wants to active. The strategicplan sets the boundaries for all other functional planning. Functional objectives

are developed from company objectives.

So, marketing strategy is a consistent appropriate and feasible (possible)

set of principles though which a particular company hopes to achieve its long-

term customer satisfaction and profitability objectives in a particular

competitive environment.

According to Philip Kottler the ideal marketing strategy would

achieve optimum utilization of all the resources of the firm.

MARKETING MIX STRATEGY OF REEBOK SHOES:

Marketing mix strategy has four components:

1. Product strategy

2. Price strategy

3. Promotion strategy



50/81


4. Place strategy.

All four elements of marketing mix are essential to the overall success

of the firm.

1. Product Strategy:

Product is the core of marketing. It is the sum total of the physical and

psychological satisfaction it provides to the buyers. It is the first and most

important variable in marketing mix of the firm.

A product mix is a combination of attributes such as colour, size design,

appearance, material, quality, performance, utility etc. These combinations of

attributes attract the customers. Therefore, a product is a bundle of all kinds of

satisfaction of both material and non-material kinds ranging from economic

utilities to satisfaction of a social psychological nature.

The product mix of a firm has 3 main characteristics namely width,

depth and consistency.

Width of the product mix refers to the number of items in each product

line.

Depth of the product mix refers to the each product line.

Consistency of the product mix means how closely related to various

product lines are in the use. Production requirements, distribution

channels or some other way.

PACKAGING:

According to Professor Philip Kotler, Packaging is an activity which is

concerned with the protection, economy convenience and promotional

considered. It is the general group of activities in designing the containers or

wrapper for the product.



51/81


Packaging policy of the firm is to fill the footwear wrapped in a

attractive polythene cover, where every pair will be again packed in small

boxes made out of thin cardboard, then the boxes will be dispatched in big

cardboard boxes. The company is famous for the boxes in which shoes are

kept, as they are very attractive and good-looking.


8/3/2019 1 Project Print 64 Page

Documents

1 Project Print 64 Pages