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Prestel takes the social web by storm.

With every new medium, the advertising message changes and social media is no exception. The era of social media is one that focuses on visibility, shareability, brand associations and being cool enough that people want to talk about you.

For brands that already ARE cool the process of communicating that becomes much easier. A few things to bear in mind about social media:

1.It’s a dialogue not a monologue. Users like brands that are interested in them and not just trying to push their own products.

2. It’s conversational. The tone and nature of posts should be relaxed, humorous, entertaining, inspiring and easy to absorb and share.

3.Make your Facebook wall multimedia and versatile in content. Videos one day, images the next, food for thought the one after that.

4.If you are focusing on a number of subject areas then organise your content so that fans and followers know when to tune in to get the information they’re after. I.e.. Street Style Mondays, Rockin’ Thursdays, Fashion Week etc.

•When Tweeting make sure you are adding to the conversation. Every time you tweet something ask yourself what someone else is going to take away from it.

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Increasing your Facebook fans. The first step to getting more Facebook fans is to get them to your page. There are a few ways this can be achieved:

1.Facebook ads: Using Facebook Insights your target markets will be determined and from there we can create a series of Facebook ads that will speak to their interests and place them on all the Facebook pages they visit.

2. Facebook apps and competitions: Every ad needs a call to action, which is why giving your audience something to do when they arrive on your page will increase the chances of them Liking it and sharing it with their friends. Competitions are a good way to get the ball rolling and apps are the best way to launch, run and monitor competitions.

3. Offline promotions: When you are distributing a new book, insert a flyer into the front cover that includes some sort of promotion or competition with the relevant Facebook URL. Interested buyers are sure to visit and Like your page to see what’s in store for them.

4. Word of Mouth: With easy navigation and sharing functionality, social media is the holy grail of word of mouth marketing. But if you want people to spread word, you have to give them good reason to do so, and that, for the most part, comes down to content. Find the best content on the web, share exclusive content that you have access to, get well-known contributors to add to your pages in some way, and give end-users lots and lots of incentives to return to your pages and share your content.

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CMSable Facebook Apps.

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CMSable Facebook apps are easy to manage and affordable solutions to always-on marketing that must constantly be engaging.

Competitions can easily be updated by a very simple backend and frontend designs are inexpensive to tweak and update depending on the competition.

Competition examples might be video submissions, photo uploads, text-based entries and more.

Multiple competitions can run at the same time if you’re looking to keep several audience groups engaged at the simultaneously.

All competitions hosted on Facebook will be strengthened by support on other social platforms. For instance, a Twitter hashtag should be dedicated to every competition you launch and, if appropriate, a presence on Instagram, Pinterest, Vimeo, YouTube etc. It is important however, that the social platforms being used are carefully decided on as each takes a lot of time and energy to properly manage. A poor presence on a social network is worse than no presence at all.

Building your community.Rome was not built in a day and nor will be your social media presence. It’s going to take time and effort to not only build up your fan base across multiple platforms, but to convert those fans into brand advocates and Prestel consumers. This undertaking is one you might need some help with, but fear not, there are many influencers all over the social web that you can reach out to.

1.Blogger outreach: Just as you did with Susie Lau, influential bloggers are great people to target when looking to spread a message or promote a title. Of course there has to be something in it for them. Thankfully exclusive content tends to go a really long way on the social web. Give a blogger a video, image, or extract from one of your books before it even goes live on your website and they are sure to post in on their blog. In return you get their audience.2.Join the conversation: There are tons of exciting conversations taking place on the web surrounding the subjects you cover in your books – join them! If you read an interesting blog post, comment on it. If you come across an engaging Tweet, retweet it or reply. Remember, your name and company URL is attached to everything you do and write on the web, so people will be able to track back to your site, which will improve your Search Engine Optimisation.3.Utilise your network: From editors to curators, models, art directors, galleries, photographers and videographers there are a ton of people who contribute to your titles who can be linking to your apps from their Facebook pages, tweeting about your upcoming releases, or making mention of you, your events and titles in some way. 4.Become a trusted source of information: By publishing inspiring and varied content online, seeding it onto influential websites and blogs and collaborating with known names, you will become a name that users associate with being ‘in-the-know’ and thereby a trusted source they will return to and tell their friends about.

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Choosing the right social platforms to send your message.

1. Facebook: Facebook should be at the centre of your marketing output. It is the most versatile in terms of the way it is used and it is the most popular in terms of users and how much time they spend on the network.

2. Twitter: While it’s good to make sure your messages are received, try to keep them fresh across every platform. Twitter should be used to retweet clever things other people say, share some of your favourite pieces of content, post important company news and give followers a bit of fun insight into who you are as a team – company Xmas party, what you’re listening to at the office, what you’re reading etc. Dedicated hashtags should be created to help organise your content and support marketing campaigns and competitions running on other social platforms.

3. Instagram: Now that Instagram is dominating the photo and mobile space, you might decide that you want to create an account. If you do, try to get in the habit of snapping a lot of cool shots wherever you go, but try to stay focused on art, street style, events and other things that are directly related to your publications.

4. Pinterest: Pinterest is a great place to share book covers and more, however, it is a social space dedicated to aggregating images from other parts of the web. If no one on your team naturally does this, you might choose to not to launch an account.

5. YouTube/Vimeo: Video is becoming increasingly popular on the social web. From trailers to event footage to sort films made of campaigns, it is the easiest medium to absorb and share.

NB: Make sure that all of your accounts are being created on behalf of the company and not the individual. Having said that, give the main wordsmith a name, face and description. This will help give all of your accounts a personality.

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CMS APP – Wireframes

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Body copy that explains the competition and what is required of the user.

Image of the prize (CMS able)

The background image can be whatever you want – all you have to do is upload a JPEG.

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Possibility to update the competition mechanic

Possibility to update the background image. Only uploading a new image (jpeg) would be required.

CMS APP – Wireframes

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A variety of competition types to choose from! Update regularly for fresh content, original campaigns and return visitors.

The background can be whatever you want – all you have to do is upload a JPEG.

CMS APP – Wireframes

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Data capture

The background image can be whatever you want – all you have to do is upload a JPEG.

CMS APP – Wireframes

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Thank you message.

The background image can be whatever you want – all you have to do is upload a JPEG.

CMS APP – Wireframes

Costs

CMS APP

Day Cost/ day Total

Wireframes 2 £ 450 £ 900Design 1 £ 450 £ 450Development 7 £ 550 £ 3850Project management 3 £ 350 £ 1050

Cost: £ 6250

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