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Research on patanjali Noodles
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Patanjali’s Atta Noodles
Submitted By:- Nitin Kumar Goyal (014-II-229)
Sudhanshu Shekhar (014-III-318)
Patanjali Ayurveda Kendra Pvt Ltd. has registered in 2006 to company Registar, Government of Nepal. The company has authorized to operate sales of Ayurvedic Medicines and publication. It was established with the main purpose of curing and preventing common ailments by Ayurveda and importing all kind of Ayurvedic medicines, audio-visual materials and literatures of Divya Pharmacy, Divya Yog Sadhana and Divya Prakashan, Haridwar, India to distribute in Nepal.
Patanjali Ayurveda Kendra had made achievements in treating thousands suffering from diseases like osteoarthritis, rheumatoid arthritis, osteoporosis, low back ache, cervical spondylsis, psoriasis, allergic respiratory disorders, multiple sclerosis, age related mental stress and rheumatic diseases. Ayurveda is a holistic healing science. Going beyond just curing an ailment, Ayurveda aims at total well being of the individual – his mind, body and spirit.
Introduction
Acharya Balkrishna established Patanjali Ayurved Limited in the year 2006 taking inspiration from Yogrishi Baba Ramdev for the objective of establishing science of Ayurveda in accordance and coordinating with the latest technology and ancient wisdom.Patanjali Ayurved was first started by manufacturing medicinal products. Gradually they have expanded their range from medicines to food items and cosmetics.
Baba Ramdev choose the path of swadeshi and by establishing Patanjali Ayurved he presented an indigenous option to buyers, on the other side he gave competition to different FMCG companies.
Patanjali Ayurveda's annual turnover for the year 2014-16 increased to 2500 crore(US$370 million) as compared to previous turnovers of 1200 crore (US$180 million) (2013-14), 850 crore (US$130 million) (2012-13) and 450 crore(US$67 million) (2011-12)
History
Estd. Date :- 27 September2007 Company :- Patanjali Ayurveda Kendra Pvt.Ltd. Promoters :- Mr. Babukaji Shrestha, PresidentMr. Raju Shrestha,
Managing Director Mr. Pawman Subedi, Director Type of Business :- Sole Distributor of Ayurvedic Product of Divya
Pharmacy , Divya Yog Sadhana, Divya Prakashan & Patanjali Ayurveda Ltd., Haridwar, India
Head Office :- Patanjali Ayurveda Kendra, Swotantramargh,SwoyambhuChakrapath, Kathmandu, Nepal
Tel: +977-1-4674666 / 4674777Fax No.: +977-1-4033557 Email: [email protected] / [email protected]
Company Profile
New Product of Patanjali
1. To Take Competitive Advantage2. Ayurvedic Product3. Believe of customer in product4. Become Market Leader5. New Business Acquirement
Why New Product
WHICH NEW PRODUCT IT HAS TAKEN
New" is one of the strongest words in marketing. "New" invokes the belief that something is moving forward, that it is different, modern or improved. People are attracted to new products like a magnet. Introducing new products on a constant basis is the best way to get attention and is invaluable publicity for a business. "New" positions a company as being dynamic and forward looking. With one million store in india.
1. Made from whole wheat flour (atta)
2. Our noodles will be available at Rs 15
3. Patanjali noodles will use rice-bran oil.
4. Pure Swadeshi Product
What is New Product Development in B2B Marketing
A straight Rebuy is the purchasing or reordering of supplies on a routine basis from a supplier who is on an approved list. (Customer will eat Noodles on the routine bases) As per customer review
COUNTING AS A STRAIGHT REBUY, MODIFIED REBUY OR STRAIGHT New Task,
FARMERSMATERIALSMANUFACTURINGTRANSPORTATIONRETAILERPACKAGING
WHICH ALL PARTIES ARE INVOLVED INTO IT
Customer Review about Product
Yes it is Success due to following reason:-
Superior quality Goodwill Low price as compare to other competitor Pure Swadeshi Product
IS IT A SUCCESS OR A FAILURE
