1

PEST

Political Economic

TechnologicalSocial

2

PESTLEM

POLITICAL POLITICAL

ECONOMIC

ECONOMIC

SOCIAL

SOCIAL

TECHNICAL

TECHNICAL

LEGAL

LEGAL

ENVIRONMENT

ENVIRONMENT

MARKET

MARKET

3

STRENGTHS

STRENGTHS WEAKNESSESWEAKNESSES

OPPORTUNITIESOPPORTUNITIES

THREATSTHREATS

FactorsInternalto theOrganisation

FactorsInternalto theOrganisation

FactorsExternalto the Organisation

FactorsExternalto the Organisation

SWOT

4

Need for Analysis?

“Those who triumph, Compute at their headquartersA great number of factorsPrior to a challenge

Those who are defeated.Compute at their headquartersA small number of factorsPrior to challenge

Much computation brings triumph.Little computation brings defeat.

How much more so with no computation at all!!By observing only this,I can see triumph or defeat”

Sun Tzu, The Art of War

5

30

Robust Analysis

271Miles

If you folded an A4 Sheet 32 times,

how thick

would it be?