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BSBCMM401A
ByKunnutchaKetkaew
Student Code C62101
WelcomeTo
Kunnutcha Resort and Spa
EFFECTIVE COMMUNICATION WITH CLIENTS
1. Personal & customized service to the clients specific needs
2. Friendly and enthusiastic nature
3. Prompt, accurate and helpful service
4. Aim to make a long-term relationship with the client
5. Actively seek new clients to add to your file
6. Develop a strong and intimate knowledge of your product
7. Display a passion for a company and its values
BODY LANGUAGE
More-so than words can be the difference in your client being engaged, interested and trusting in you.
Don’t position yourself higher than the client (looking down).
Take note of their posture and almost mimic them
Don’t fold your arms (defensive), hands in pockets (not professional) or point at them (aggressive).
Convey a sense of warmth and hospitality
Eliminate any bad habits or distracting mannerisms
VOICE
A key element so take careful note of its effectiveness, and consider key aspects such as:
Clarity
Pitch and tone
Variety and vitality
Projection
Confidence
EYE CONTACT
Maintain eye contact with your audience
Move your eye contact amongst everybody in the audience
Everyone should feel that you are speaking to them
‘sweep the room’
Gauge the impressions on everyone’s face
FACIAL EXPRESSIONS
A warm welcoming facial expression is very important so try to smile and look happy and relaxed and enjoying presenting
POSTURE
Good posture helps convey that you are confidant, knowledgeable and powerful
Be alert, confident, fresh and happy to be there
Upright, shoulder back, chest out, belly in, feet slightly apart
Relaxed and in a similar state to the rest of the audience
DRESS
Don’t let your dress let you down
Dress as smart as the best dressed person in the audience
If audience members are wearing suits and ties, then you should wear suit and tie
If the audience is dressed casually then it is ok to dress less formal
But should at least always be in a neat and professional attire.
NEGOTIATION
The basic principles are the same Just remember that even the most
skilled and experienced negotiators will feel discomfort when negotiating
The only difference is a skilled negotiator has learned to recognize, and suppress the outward signs of these feelings.
NEGOTIATION
Learn how to read people’s emotional states
Understand the sensitive areas of their egos
Learn how to counsel them Help them without becoming
aggressive or overbearing Sometimes you need to re-set their
sights when they’re wishes prove too unrealistic
GATHER INFORMATION
The person with the most information does better
Learn as much about the clients situation. Ask questions about their purchase & learn what is important to them.
Ask questions such as: What brought you to consider this purchase? Who else have you been speaking to? What was your experience with…? What time frames are you working with? What is most important to you about this?
COMPETITORS
Learn as much about your competitors as possible. This will help to understand what is the best price you can get and prevent someone using competitors to negotiate against you
NEGOTIATION
Research the likely best price this client can afford
Decide on your breakpoint (the lowest amount/cheapest price you will accept in the deal, the "worst-case scenario”
Open high - Open at your maximum sustainable position – without making a first price that puts the buyer off
Plan how you will move in your proposals.
NEGOTIATION
Offer extras. What else can you sell that is of low value to you, and high value to them?
Offer discount if the can pay up front/deposit
Offer a better price if a larger volume purchase – longer/more rooms
Sometimes you just have to walk away. There is always someone else to sell to and you dot want to make a loss or give the impression that the bungalows are worth less than they are
SELLING SUMMARY
Show enthusiasm for the product
Understand the buyer's motivations
Explain the product clearly
Close the sale
Improve sales of the product
Troubleshoot poor product sales
HOW TO SELL A BUNGALOW
Selling a product or service isn't as complicated as it's made out to be. At its most basic, a sales program is defined principally by
1. What do you want to sell ?
2. Who do you want sell to ?
3. How do you can sell ?
HOW TO SELL A BUNGALOW
1. What do you want to sell ? - Good services
- Great bungalow accommodation- Great room- Wonderful location- Top notch conference facilities
2. Who do you want sell to ?- Corporate
- Agency
3. How you can sell ?- Know about your product
-Know your promotion- Know your package
SELLING TECHNIQUES
Learn how to read people’s emotional states by their body language and speech
Understand the sensitive areas of their egos
Learn how to counsel them Help them without becoming
aggressive or overbearing. Be their solution
FEEDBACK
1. The use of body language2. The purpose of the presentation was clear3. The format of the presentation4. Attractiveness and clarity of visual aids5. The presentation was well organized
VG = Very goodG = GoodNG = Not good