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Inbound Marketing Overview
Recognition
Training
Program Announcements/Calendar
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2
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4
Agenda
Attitude/Final Thought52
YOUR COMPANY NAME & location
• What do you do (quick 1-2 sentence pitch about the company)• What is Inbound Marketing?
– why is Inbound Marketing necessary to be successful in business today?
• What is HubSpot?– How does HubSpot help your customers do inbound marketing
more effectively?• How does have an agency partner add value to your HubSpot
experience– How does it ensure long-term, sustainable success with Inbound
Marketing• How do you help your customers succeed with HubSpot?
Company logo
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Who are we? Why are we here?
2 What is inbound marketing?
What is Hubspot?
What’s a Hubspot VAR?4
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HubSpot Methodology
1.Creating content2.Creating offers and
conversion points3.Activities to move
leads in to customers
4.Closed loop analytics
HubSpot Software
Let’s jump in:• High level overview of the
tools• Deeper dive – 3 tools
• Tool 1• Tool 2• Tool 3
Dedicated Client On-Boarding Training
Collaboration
Support to Help You
Close DealsA
Proven Path
Ongoing Training
What is a HubSpot VAR?
Shelley Pringle is principal and founder of Polaris PR Inc.
We’re a hybrid agency that helps clients build their profile, get found online and convert leads into customers.
PolarisPRInc.com
@ShelleyPringle | linkedin.com/shelleypringle
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POLARIS PUBLIC RELATIONS
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1 HubSpotter Since: June 2012
www.polarisprinc.com Shelley Pringle: Principal
Number of HubSpotter Powered Clients: Onboarding our first client now
Success with HubSpot: UV +136%; Visits to contacts +594%
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POLARIS PR’s G P C T
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1 Goals For HubSpot:
Plan/Strategy:
Challenges You Faced Before HubSpot
Increase revenue 300% in 18 months; Move from project- to retainer-based clients (0 in June); Add additional expertise to agency services
Use Polaris PR case study to show new clients the benefits of inbound marketing
Behind the times; Difficult to show ROI of traditional PR & social media
TimelineIt’s taking longer than we thought; Difficult to create good content regularly; Need to leverage online efforts more with offline
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Polaris’ Inbound Story
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1 Securing our first HubSpot customer
HubSpot’s process connected the dots between PR, social media and the bottom line
This opportunity didn’t knock at the best time—we weren’t yet certified.
Strategy trumps tactics; Work with your Channel Manager; 1 step ahead of your client is OK
Augment our core services of strategy & content creation with SEO & PPC
Big agency thinking. Small agency attitude.Subscribe to our blog: www.polarisprinc.com/blog
Follow me on Twitter: @shelleypringleSend me an idea for a guest post (SEO, PPC, other): [email protected]