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ONLINE BUSINESS BOOTCAMP
Getting Potential Clients to Your Site
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“ “How do you get your website to show up in the vast space that is google?
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HOW WILL PEOPLE FIND YOU
➤ Direct people there
➤ SEO ➤ Google Analytics
Potential Clients to Your Site l Module Three
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BUILD RELATIONSHIPS
➤ Find different, but similar entrepreneurs ➤ Cross promotion
➤ Giveaways ➤ Joint venture
Getting Potential Clients to Your Site l Module Three
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Potential Clients to Your Site l Module Three
IDEAL CLIENT WORKSHEET
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YOUR IDEAL CLIENT PROFILE
➤ Consider this when developing your free content (blogs, videos, webinars, podcasts, optins)
Challenges?
Stumbling blocks?
Stressors in life?
Concerns?
Potential Clients to Your Site l Module Three
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WHAT WORDS OR PHRASES WOULD THEY BE
SEARCHING FOR?
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Potential Clients to Your Site l Module Three
SEARCH ENGINE
OPTIMIZATION
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SEO
➤ Headlines
➤ Page titles ➤ Custom URL ➤ Content
Getting Potential Clients to Your Site l Module Three
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HEADLINES
➤ Headline for blog post
➤ Headline for page ➤ This is where knowing what your ideal client is
googling is of the utmost importance
Getting Potential Clients to Your Site l Module Three
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PAGE TITLES
➤ Different from headline
➤ Simply what you name your page ➤ Use concise descriptors ➤ Avoid page one, blog 5
Getting Potential Clients to Your Site l Module Three
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CONTENT
➤ Create content for ideal clients, not search engines
➤ Create fresh content ➤ Make content shareable
Getting Potential Clients to Your Site l Module Three
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Potential Clients to Your Site l Module Three
TRACK HOW PEOPLE GET TO YOUR SITE
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GOOGLE ANALYTICS
➤ Best tool ➤ Easy to use with any website
➤ Quick tutorial
Getting Potential Clients to Your Site l Module Three
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Potential Clients to Your Site l Module Three
JOT DOWN 20 SEARCH WORDS, PHRASES THAT
YOU IDEAL CLIENT MIGHT
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UP NEXTBonus: How to Build a Website
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Module 4: Marketing
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