1 NetApp Confidential – Limited Use 2H FY15 EMEA E2700 Bundle Offering

1NetApp Confidential – Limited Use

2H FY15 EMEA E2700 Bundle Offering

E-Series By The Numbers

Innovative Dynamic Disk Pool

technologyMore than 30 years of Industry knowledge

and leadership

Impressive 99.999% availability

2

Technology embedded into worlds largest data warehouses

Attached to the worlds largest supercomputers

1,000,000

NetApp E2700 Entry & Enterprise SAN StorageCost Effective, Easy to Use, Highly Reliable, Open SAN

• Easy to use, performance-optimized block storage with enterprise-grade reliability

• Designed for data-intensive workloads and scale-up SAN requirements

• Fast, reliable storage when data management resides in the application layer

• Segments

• Small/Medium Biz (SMB)• Enterprise/Departmental• Remote Office/Branch Office (ROBO)• State/Local Government

• Typical Workloads

• SAN-based business apps for SMB• Heterogeneous backup/archive

target• SMB mixed workloads• Video surveillance

• Features

• Ease-of-Use, Flexibility

• Support/Service

• Reliability

• Product features

• Price/Performance

E-Series RTM Strategy

4

Ve

loc

ity

• Target consistent, sub millisecond latency and ultra-high

performance for database-driven applications and/or VDIEF Flash

• Target specific SAN performance intensive vertical market (CCTV, HPC, Big Data, Backup, E2700+)

• Streamlined bandwidth or IOPS performance efficiency• Needs raw capacity consolidated onto single high-density

solution

E5500 SAN

• Target server attach and simple SAN for IT infrastructure

• Seamless application-driven storage for general workloads

E2700 DA & Simple SAN

Pro

ject

Simple Competitive Affordable

The Opportunities:Customer Use Cases

EF-Series Database Acceleration VDI Acceleration (or offload) Data Center Limitations (floor,

power, cooling) Efficiency - “Cost Crunch”

(EF550 w/smaller FAS)

E-Series Simple SAN Storage Backup to Disk Media & Entertainment Digital Video Surveillance File Tiering/Archiving Big Data Analytics High Performance File Systems Research & Development

5

• Leverage E-Series to keep the competition out• Expand your initial deal size for new account opportunities with

NetApp FAS and E-Series• Upsell opportunities for existing NetApp accounts where FAS was not

installed

Competition Mapping

6

Ve

loc

ity

• IBM TMS, HP 3PAR, EMC XtremeIO, Pure Storage, HDS HUSEF Flash

• IBM V7000, HP 3PAR P7000, Dell Compellent, EMC VNX, HDS HUS 130E5500 SAN

• IBM V3700, HP P2000, Dell EQL4000/MD3, EMC VNXe, HDS HUS 110

E2700 DA & Simple SAN

Pro

ject

Simple Competitive Affordable

Bundle Value Proposition


Entry Level SAN Bundle: “Simple SAN Bundle”

Address a larger market beyond FAS 2xxx

The bundle configurationis a useable and complete

solution for customer interms of capacity,

functionality, scalability and support

Easy sale


PricingEMEA E2700 Bundles

ConditionsUsing Baseline Config IDs

BundleConfigurations

How to buy

EMEA E2700 Bundle Program 2H FY15


Bundle ConfigsPricing ConditionsEMEA E2700 Bundles

Using Baseline Config IDs How to buy

Limited number of configurations

E2700 bundles and add-on shelves

Multiple disk types and host interfaces available

All E-Series software features built-in

Pre-approved PVR



In order to better match a competitive pricing in EMEA, NetApp offers to the the channel: 24 x E-Series E2700 Bundles (NEW) Add-on Shelves now included in the program (NEW) Multiple Host Connection (SAS, iSCSI and FC) versions Multiple Capacity versions Single and Dual controller configurations SAS, Nearline-SAS and SSD disk configurations All E-Series software features built-in at no additional cost Industry leader for RAS and AutoSupport™ New level of discounts (NEW)

10NetApp Confidential - Limited Use


Bundle ConfigsPricingEMEA E2700

BundlesUsing Baseline

Config IDs ConditionsHow to buy

Aggressive and competitive pricing

Discount: 58% or 62% on HW/SW (Cat D, K and L) depending on the bundle configuration70% on the Add-on Shelves

Pre-approved PVR

No combination with other promotions or trade-in


EMEA E2700 Bundle Program 2H FY15Pricing and Rules

Bundle configurations are fixed, extra components can be quoted in a separate line-item. Regular discounts apply

Discount: 58% or 62% on HW/SW (cat D, K and L) depending on the E2700 bundle

configuration 70% on add-on shelves available may be quoted in config

No combination with other promotions No combination with trade-in Pricing is subject to change with pricelist changes Service levels are flexible and can be selected accordingly Last order date: April 24th 2015 (Noon) Check with your local ABO PAM for other local bundles availability






Bundle Configurations

Table with all Configurations details, BaselineConfig ID


EMEA E2700 Bundle Program 2H FY15Overview of Capacity E2700 Bundle HW/SW configurations

14

Baseline Config ID

Name DetailsSuggested Discount

FB21575821E2700 Simple SAN Capacity 24TB HA FC

E2712 dual controller with 4GB/ctrl + 12 x 2TB NON-FDE + 4 x 16Gb (8Gb SFP) FC ports + 4 x 12Gb SAS ports

58%

FB21575822E2700 Simple SAN Capacity 48TB HA FC


58%

FB21575823E2700 Simple SAN Capacity

24TB HA iSCSI

E2712 dual controller with 4GB/ctrl + 12 x 2TB NON-FDE + 4 x 10Gb (RJ45) iSCSI ports + 4 x 12Gb SAS ports

58%

FB21575825E2700 Simple SAN Capacity

48TB HA iSCSI


58%

FB25891431E2700 Extreme Capacity SAN 240TB HA FC


58%

FB25891432E2700 Extreme Capacity SAN

240TB HA iSCSI


58%

NetApp Confidential – Limited Use

EMEA E2700 Bundle Program 2H FY15Overview of Server Attach E2700 Bundle HW/SW configurations


Baseline Config ID


FB21575880 E2700 Simple SAN Server Attach 24TB SAS

E2712 single controller with 4GB/ctrl + 12 x 2TB NON-FDE + 2 x 12Gb SAS ports 58%

FB21575707 E2700 Simple SAN Server Attach 48TB SAS

E2712 single controller with 4GB/ctrl + 12 x 4TB NON-FDE + 2 x 12Gb SAS ports 58%

FB21575708E2700 Simple SAN

Server Attach 7.2TB HA SAS

E2724 dual controller with 4GB/ctrl + 12 x 600GB NON-FDE + 4 x 12Gb SAS ports 58%


Server Attach 10.8TB HA SAS

E2724 dual controller with 4GB/ctrl + 12 x 900GB NON-FDE + 4 x 12Gb SAS ports 58%

FB21575710 E2700 Simple SAN Server Attach 3.6TB FC

E2724 single controller with 4GB/ctrl + 6 x 600GB NON-FDE + 2 x 16Gb (8Gb SFP) FC ports + 2 x 12Gb SAS ports 58%


Server Attach 7.2TB HA FC

E2724 dual controller with 4GB/ctrl + 12 x 600GB NON-FDE + 4 x 16Gb (8Gb SFP) FC ports + 4 x 12Gb SAS ports 58%

FB21575712E2700 Simple SAN Server Attach 3.6TB

iSCSI

E2724 single controller with 4GB/ctrl + 6 x 600GB NON-FDE + 2 x 10Gb (RJ45) iSCSI ports + 2 x 12Gb SAS ports 62%


Server Attach 7.2TB HA iSCSI

E2724 dual controller with 4GB/ctrl + 12 x 600GB NON-FDE + 4 x 10Gb (RJ45) iSCSI ports + 4 x 12Gb SAS ports 62%


Server Attach 10.8TB HA iSCSI


EMEA E2700 Bundle Program 2H FY15Overview of Performance E2700 Bundle HW/SW configurations


Baseline Config ID



Perfomance 14.4TB HA iSCSI



Perfomance 21.6TB HA iSCSI


FB21575717E2700 Simple SAN Perfomance 14.4TB (12x1.2TB) HA iSCSI

E2724 dual controller with 4GB/ctrl + 12 x 1.2TB NON-FDE + 4 x 10Gb (RJ45) iSCSI ports + 4 x 12Gb SAS ports 62%

FB21575718 E2700 Simple SAN Performance 10.8TB HA FC


FB21575719 E2700 Simple SAN Perfomance 14.4TB HA FC


FB21576522 E2700 Simple SAN Perfomance 21.6TB HA FC


FB21576523E2700 Simple SAN Perfomance 14.4TB (12x1.2TB) HA FC

E2724 dual controller with 8GB/ctrl + 12 x 1.2TB NON-FDE + 8 x 16Gb (8Gb SFP) FC ports + 4 x 12Gb SAS ports 62%

FB21576524E2700 Simple SAN Extreme Performance 10.8TB SAS +

1.6TB SSD HA FC

E2724 dual controller with 8GB/ctrl + 12 x 900GB NON-FDE 4 x 400GB SSD + 8 x 16Gb (8Gb SFP) FC ports + 4 x 12Gb SAS ports 62%

FB21576525E2700 Simple SAN Extreme Performance 10.8TB SAS +

2.4TB SSD HA FC

E2724 dual controller with 8GB/ctrl + 12 x 900GB NON-FDE 6 x 400GB SSD + 8 x 16Gb (8Gb SFP) FC ports + 4 x 12Gb SAS ports 62%

EMEA E2700 Bundle Program 2H FY15Overview of E2700 Add-On Shelves


Baseline Config ID


FB25891433 E2700 Add-On Shelf 24TB NL-SAS DE1600 + 12 x 2TB NON-FDE 70%


FB25891435 E2700 Add-On Shelf 7.2TB SAS DE5600 + 12 x 600GB NON-FDE 70%




FB25891439 E2700 Add-On Shelf 14.4TB SAS DE5600 + 12 x 1.2TB NON-FDE 70%

FB25892600 E2700 Add-On Shelf 28.8TB SAS DE5600 + 24 x 1.2TB NON-FDE 70%






E-Series Starter Kit and Channel Training

Using Baseline Config ID

Create a quote based on a Baseline Config ID

Adjusting Service Levels

Apply the Promo Code


EMEA E2700 Bundle Program 2H FY15E-Series Starter Kit and Channel Training

19

E-Series Training: Helping Partners Increase Sales and Drive Larger Deals Help your partners learn all about how to sell the capabilities and features of the new E-Series and EF-Series all-flash array products. New online, web-based courses focus on such as the E2700, the E5500 refresh, the EF550, and SANtricity® 11.x. Your partners will learn how to leverage the benefits of E-Series to increase sales and break into new markets. They will also find the technical information that they need to become the resident E-Series experts in their accounts. You can also use our new Channel Launch kit for the E-Series and EF-Series launch to engage your partners and enable them to sell. The kit contains a variety of assets, including videos, presentations, webcasts, FAQs, quick-reference guides, and links to NetAppU courses that move your partners from getting started to enabling success to selling to win. Access the E-Series and EF-Series Channel Launch Kit to find out more.

NetApp Confidential – Limited Use

https://fieldportal.netapp.com/Modules/FieldPortal/Binders/Content.aspx?contentID=185923





How to buy

• Use the Baseline Config IDs• Apply the Promo Code: PRM-EMEA-ESeries-FY15• Request a offering from ABO

• [email protected]


mailto:[email protected]





• Bundle configs are fixed, extra components can be quoted separately against regular discounts

• Not in combination with other promotions• No Trade-in • Last order date: April 24th 2015 ( Noon )

Conditions



Your ContactsAndré ThalmannPhone: +41 44 815 55 55E-mail: [email protected]

And your local ABO Team

mailto:[email protected]

NetApp Confidential - Limited Use Only

Tools and Resources

Resources

Field Portal– E-Series Field Portal

Resources– Partner Academies

– NetApp University

– Netapp.com

Sizing Tools Simulators

Search NetAppU courses at http://www.netapp.com/learneseries

Success in Selling

E-Series

Field Portal

Hardware Universe

SolutionBuilder / Tech Reports

Training

SimulatorsBest Practice Guides

Expert Support

Partner Academies

Sizing Guides

NetApp Confidential - Limited Use Only

http://fieldportal.netapp.com/

http://www.netapppartneracademy.com/

http://www.netapp.com/us/services-support/university/index.aspx

http://www.netapp.com/

https://fieldportal.netapp.com/Core/DownloadDoc.aspx?documentID=75580&contentID=83993

https://communities.netapp.com/community/collaborative_workspaces/emerging-oem-partner-community

http://www.netapp.com/learneseries

http://www.netapp.com/learneseries

Documents

1 NetApp Confidential – Limited Use 2H FY15 EMEA E2700 Bundle Offering