1. Name of the programme – Healthy Life with A Gazeta in ...bi.gazeta.pl/im/6/15100/m15100166,BRAZILREDEGAZETA... · (09/03/2012) This meeting’s objective was to teach monitors

1. Name of the programme – Healthy Life with A Gazeta in the Classroom

2. Category of the entry – Helping with Health

3. Sponsoring newspaper - A GAZETA - Vitória, Espírito Santo, Brazil

4. Complete address of the newspaper - Chafic Murad Street, 902, Monte Belo, Vitória, Espírito Santo, Brazil, zip code 29053 - 315

5. Project director – Cristina Barbiero Moraes, project manager, (55)(27)33218456, [email protected]

6. Circulation and frequency of the newspaper – 23.720 daily (from Monday to Friday); 40.972 on Saturday and 50.472 on Sunday

7. A one-sentence description of the project – Healthy food and exercise: secrets of a long life!

8. Target of project: ages 2 to 16

1 - Description of the Programme:

Why to work on Healthy Life

Bad feeding habits and sedentary life style are a reality for millions of children around the world, and also the main cause for child overweighting. According to a research of Brazilian Geography and Statistics Institute (IBGE) - 2012, overweight in children and adolescents is nowadays a problem bigger than undernourishment in Brazil: in the last 20 years, it increased 240%. And the health problems related to it concern parents and doctors. Diseases like high blood pressure, diabetes 2, high cholesterol and high levels of fat in pancreas and liver are not anymore exclusive of adults.

In Espírito Santo overweight is also a problem. According to a research of Brazil’s Health Ministery in 2010, Vitória – Espírito Santo’s capital – is the 12th capital with the biggest number of people overweight, just like São Paulo and Maceió (Alagoas).

Vitória is the 12th capital with the biggest number of overweight in Brazil – Gazeta Online – 06/21/2010

Health Ministery concerned about the increasing number of overweight children – Good Morning Brasil broadcast – Rede Globo – 03/06/2012

Annual theme

Every year, A Gazeta in the Classroom asks teachers to give suggestions on the following year’s theme. In 2011, many of them suggested themes related to Healthy Life, and so this was the chosen one for 2012.

Programme audience

This work aimed to achieve 29.678 students and their parents, 636 teachers, 348 schools, 24 monitors (responsible for A Gazeta in the Classroom in their municipalities), and also the cooks of the schools reached.

The municipalities in Espírito Santo – Brazil - targeted were:

Alfredo Chaves, Alto Rio Novo, Anchieta, Cachoeiro de Itapemirim, Cariacica, Colatina, Domingos Martins, Guarapari, Itaguaçu, Itarana, Linhares, Marataízes, Pancas, Piúma, Rio Novo do Sul, Santa Maria de Jetibá, São Domingos do Norte, Sooretama, Vargem Alta, Vila Velha and Vitória.

Objectives

This work’s aim was to allert about the damages of overweight and sedentary life, making the target audience realize that there was a problem to solve and to make the decision of overcoming it, thinking about solutions based on informations from newspaper, radio, TV and internet. By working with monitors, cooks and teachers, we reached children and their parents. The effort was to lead them to recognize the value of healthy feeding and exercise. The entire school community was involved and sensitized about the need to make a change, for a better life quality.

1st Regional Meeting – for A Gazeta in the Classroom monitors (09/03/2012)

This meeting’s objective was to teach monitors on how to have a healthy feeding. It was an entire day with activities such as:

-  Coffee break "Brazil Kitchen” using stalks, leaves and seeds.

-  Talking to Zainer Silva, editor of Life section in A GAZETA.

-  Workshop with Gisele Bordeguini, Brazil Kitchen’s nutricionist, with general orientation about healthy feeding and teaching on how to produce “kitchen garden juice”.

-  Study of the 1st Workshop, named “Healthy Feeding”, to be done with teachers participant of A Gazeta in the Classroom.

Coffee break "Brazil Kitchen" using stalks, leaves and seeds


Entire orange with guava paste


What’s Brazil Kitchen

Brazil Kitchen is a program of SESI (Industry’s Social Service) that has the objective of teaching people how to have a healthy feeding, using parts of the food that usually are thrown away, such as stalks, leaves and seeds. It shows that it is possible to eat well spending very little. Kitchen Brazil, in Espírito Santo, has a truck that goes to the municipalities making workshops and also attends those who demand their service using regular kitchens. It’s a successful initiative that has no costs to the participants.

Banana’s shell cake recipe Brazil Kitchen – Intelligent feeding

Talking to Zainer Silva, editor of Life section in A GAZETA.



What’s Life section

Life is a section in A Gazeta that brings news about life quality in general, focused on behavior. How to deal with friends, relashionships at work, news about medicine discoveries, healthy food, exercise, how to deal with children are examples of themes already explored in this section.

Workshop with Gisele Bordeguini, Brazil Kitchen's nutricionist, with general orientation about healthy feeding and teaching on how to produce “kitchen garden juice”.


http://www.sistemafindes.org.br/sitesesi/index.php?option=com_content&view=article&id=187:sesi-responsabilidade-social-empresarial&catid=46:areas-de-atuacao&Itemid=202

Spread of Brazil Kitchen's contacts, for the monitors to invite them to make workshops in their municipalities.


Workshop A - for A Gazeta in the Classroom teachers

Objectives:

-  Show the importance of healthy feeding.

-  Talk about myths and truths concerning feeding.

-  Study the heeling power and benefits of diferent kinds of food.

-  Allert about the ideal quantity of food and drink we can have and show the problems that can be caused by bad feeding.

-  Stimulate the tasting of new kinds of food, using funny ways of organizing them in the plate.

-  Talk about how to storage and handle food properly.

-  Allert about the danger of toxic products in agriculture, stimulating the schools to have a kitchen garden with organic production.


Example of activity developed

Myth or truth?



After discovering what was myth and truth concerning healthy feeding, teachers read and discussed about functional food, that can free ourselves from diseases.



Study of a publicity campaign, designed for a food store network in Espírito Santo. Teachers were asked to develop their own advertisement, in order to convince their students to taste new kinds of food.



A teacher from Cachoeiro de Itapemirim and her group prepaired an advertisement to encourage their students to taste pineapple:

“I’m not Roberto Carlos*, but I’m the king of the fruits!”

*Roberto Carlos is a famous brazilian singer, born in Cachoeiro de Itapemirim.

Workshop A in Guarapari


Workshop A in Sooretama


Workshop A in Pancas


Descreve abaixo o evento realizado por sua emissora para o lançamento da minissérie.

Brazil Kitchen in Linhares

Date: 02 and 05/03/2012

Place: Saint Rita de Cássia Church

7 hours workshop

Groups in the morning, in the afternoon and at night. Event to prepair Ação Global.

Number of people each day: morning - 40; afternoon - 47; night - 56.

Participants: cooks of A Gazeta in the Classroom schools and community.

Broadcast:

TV Gazeta Norte – one live transmission

Rede Gazeta’s radios in Linhares: live mentions all over the days.

Descreve abaixo o evento realizado por sua emissora para o lançamento da minissérie.

What is Ação Global

Ação Global is a Rede Globo and SESI program, in partnership with the local communication enterprise (TV Gazeta Norte, that belongs to Rede Gazeta). Its objective is to promote actions in areas such as education, citizenship, health and culture. During an entire day, population can have acess to services.

In order to let people know about Ação Global in Linhares, SESI promoted Brazil Kitchen. A Gazeta in the Classroom got the cooks from the schools reached in 2012, in Linhares, to take part of the workshops.

2nd Regional Meeting – for A Gazeta in the Classroom monitors (05/11/2012)

This meeting’s objective was to stimulate monitors to pay attention to their health, specially on the importance of exercising, avoiding stress and making regular exams. It was an entire day with activities such as:

-  Massage workshop.

-  Labour gymnastics with a SESI Physical Education teacher.

-  Talking to a doctor about importance of changing habits to have a healthy life.

-  Health Circuit – measuring of glucose, blood pressure, heart beat, weight X height and abdominal circumference. Also a quick interview. A teacher and her students of Nursing Course, from Univix University at Vitória, performed it.

-  Study of the 2nd Workshop, named “Move Yourself!”, to be done with teachers participant of A Gazeta in the Classroom.

Massage workshop with teacher Ilda Soares, A Gazeta in the Classroom participant at Anchieta.


Labour gymnastics with a SESI Physic Education teacher.


Talking to doctor Jorge Miranda about importance of changing habits to have a healthy life.


Health Circuit – measuring of glucose, blood pressure, heart beat, weight X height and abdominal circumference. Also a quick interview. A teacher and her students of Nursing Course, from Univix University at Vitória, performed it.


Example of information obtained with the Health Circuit

-  Women with CA < than 80 cm are in the normal patterns, with no apparent risk (14%);

- Women with CA higher or equal to 80 cm have an increasing risk for Diabetes and Heart Diseases (29%);

- Women with CA higher or equal to 88 cm have a significant increasing risk for these diseases (57%).

Evaluation of Abdominal Circumference (CA)

Move

Yourself!

Workshop B - for A Gazeta in the Classroom teachers Objectives: -  Encourage the practice of physical activity and show its benefits.

-  Discuss about nowadays’ tendency of changing physical activities for virtual games.

-  Show the importance of exercising, reminding about doctor’s orientation.

-  Discuss prejudices against women and man that practice some kinds of sports.

-  Show examples of overcoming obstacles in sport and life.

-  Promote the interaction of participants using group dynamics and games.

Workshop B - for A Gazeta in the Classroom teachers


Teachers were asked about how they used to play when they were children, and invited to play with the other participants.

Workshop B - for A Gazeta in the Classroom teachers


After reading and discussing about where children play nowadays, they talked about the importance of involving their students’ parents, in order to get a healthier childhood for them.

2-Development: financing and partners

The entire project was developed using Rede Gazeta’s financial resources.

Partners:

1.  SESI (Industry’s Social Service) – Brazil Kitchen and labour gymnastics.

2.  Unimed (health enterprise) – Talking to doctor Jorge Miranda.

3.  Univix (university) – Health Circuit.

4.  Educational Sections in the Municipalities reached by A Gazeta in the Classroom.

3–Marketing

Brazil Kitchen promoting materials – distributed during workshops

3–Marketing

Informe – A Gazeta in the Classroom newspaper, distributed for participants and available in www.agazetanasaladeaula.com.br

Example of marketing - Interview with nutritionist – Informe, April 2012.

3–Marketing

News in Gazeta Online – 04/30/2012

Brazil Kitchen in Linhares, before Ação Global

3–Marketing

News in Gazeta Online – 04/30/2012

Brazil Kitchen in Linhares, before Ação Global

3–Marketing

News in A GAZETA (07/07/2012) showing a teacher’s work (participant of A Gazeta in the Classroom in Espírito Santo Federal University school) about healthy feeding.

“ABC of Health”

Influence in Political Actions - Sensitized by A Gazeta in the Classroom’s work on Healthy Feeding, Educational Section of Vargem Alta municipality determined that only healthy food could be sold in schools’ canteens.

4–Evaluation&Results

General rules for Vargem Alta Schools – 10/16/2012.

4–Evaluation&Results Description of food that can be sold at the schools’ canteens


Description of food that can be sold at the schools’ canteens:

Article 80. Are allowed to be sold the following kinds of food, in order to promote the acquisition of healthy feeding habits to improve life quality:

I.  Fruits, vegetables and greens;

II.  Sandwiches, breads, cakes ... and other similar products;

III.  Products with fiber: morning cereals, integral rice, cookies, etc;

IV.  30 g cereal bars with chocolate, fruits and fibers;

V.  Juices (pulp or natural);

VI.  Milk drinks: flavors chocolate, strawberry... vitamins.


Testimony – Clemilda Bergamin – monitor of A Gazeta in the Classroom in Vargem Alta

“Vargem Alta public schools adopted a healthier feeding. After discussions about it at A Gazeta in the Classroom’s workshops it was forbidden, in all of them, the selling of some products like industrialized popcorn and potato chips. It has provoked a change not only in children but also in their families because parents notice that, if the school cannot sell these kinds of food, certainly there must be something damaging in them. This way, families change their feeding habits too.”


Testimonies of monitors who participated of Health Circuit on the 2nd Regional Meeting (05/11/2012)

“After Health Circuit I started exercising and began to worry about feeding. Before that, I felt very bad and stressed.Today I’m more relaxed.” (Michelli, A Gazeta in the Classroom monitor in Alfredo Chaves)

“My life changed a lot. When I participated of Health Circuit, my glucose was very high (102). I stopped eating candies and food that contain sugar because I got worried. My husband already has high blood pressure. Now my diet is balanced.” (Rosa, A Gazeta in the Classroom monitor in Colatina).


Testimonies of monitors who participated of Health Circuit on the 2nd Regional Meeting (05/11/2012)

“During Health Circuit, I discovered that my glucose was high. I had already done exams, but the results were not ready yet. When I got them, I realized that they confirmed the high glucose. I took the exams to my doctor and went on a diet. Now I’m seeing an endocrinologist, taking better care of myself.” (Eliete, A Gazeta in the classroom monitor in Santa Maria de Jetibá)


Testimony

Jaqueline Bragio – Teacher of Nursing Course at Univix

“The academic moment of being with community is important to student’s learning. Integrate all theoretical knowledge with practical activities allows new ways of experiencing professional performance. Nurse’s job, nowadays, is much more than administer medicines; nurse is a main part of population’s health care as he searches, in health education, ways to encourage selfcare in each patient, improving preventive actions in health.”


Health Circuit in Municipalities – partners of A Gazeta in the Classroom

Teachers from Rio Novo do Sul, Cachoeiro de Itapemirim, Vargem Alta and Marataízes had a Health Circuit during A Gazeta in the Classroom’s Workshop B. The meeting took place in Rio Novo do Sul.


Health Circuit in Municipalities – partners of A Gazeta in the Classroom

At Maria das Dores Pinheiro Amaral School, Cachoeiro de Itapemirim, activities related to health were offered for students, parents and community, including a Health Circuit.

After spreading of Brazil Kitchen's contacts, during 1st Regional Meeting – for A Gazeta in the Classroom monitors (09/03/2012), some monitors actually invited them to make workshops in their municipalities, for cooks and teachers:

Guarapari – 120 participants

Domingos Martins – 96 participants

Itaguaçu – 27 participants

Nova Venécia* - 150 participants

* Nova Venécia is a municipality that, in the past, was partner of A Gazeta in the Classroom. They heard about the work we were performing in 2012 and got Brazil Kitchen’s contact with a monitor from a municipality that was our partner.



Examples of projects developed with students as a result of A Gazeta in the Classroom workshops

1

Informe – November, 2012.

2

3



1 - “Healthy Pan” - teacher Ana Cláudia Silva – Colatina

After reading and discussing news about healthy feeding, students made a research about their families’ feeding habits, producing drawings and texts.



1 - “Healthy Pan” - teacher Ana Cláudia Silva – Colatina

Then, students participated of workshops: telling stories, cooking, planting trees and greens.



1 - “Healthy Pan” – - teacher Ana Cláudia Silva – Colatina

In order to make community and people in general aware of the work they were doing, students produced, with teacher’s help, a fanpage in Facebook (http://www.facebook.com/Panelinhasaudavel?fref=ts).



1 - “Healthy Pan” – teacher Ana Cláudia Silva – Colatina Stand on “Book Village” (10/20/2012). Participation on Family Day in School (10/27/2012). Talk to municipality’s nutricionist, responsible for the food served at public schools – students argued why sausage was allowed.



1 - “Healthy Pan” – teacher Ana Cláudia Silva – Colatina

Launching of a digital book (11/14/2012).

Visit to a federal school in Itapina, to learn about how to raise pigs and how to prepair food (12/07/2012).

Visit to Colatina’s parliament, delivering a letter asking them to include a section, in their newspaper, of healthy recipes (11/12/2012).



2 - Healthy Life – Teachers Maria da Penha Pinto and Raquel Fraga, from Vitória, accompained their students having lunch at school. They presented tv news “Medidinha Certa”, from Fantástico broadcast (Rede Globo), about children overweight. Then, they asked their students if their feeding habits were similar or different from those children. Next step was a research for children to do with their parents, about healthy habits at home. After discussing the results, they ellaborated with each student a personal menu based on food pyramid and on a research about the amount of calories each of them could have daily, according to doctor’s recommendations, taking into consideration their weight, height and age (a scale and a meter were used). Food labels were checked to verify nutritional value, ingredients, etc. A supermarket was opened in the classroom, “selling” healthy food. To finish the project, the class had a healthy picnic.



2 - Healthy Life – Teachers Maria da Penha Pinto and Raquel Fraga - Vitória

Teachers’ testimony: “We achieved success in the activities as we could raise in the students the will to change habits and have a healthier life.”



3 – Move yourself: pesticide is a dangerous product – Teacher Geziana Schulz, from Santa Maria de Jetibá

Geziana presented news from A GAZETA, Gazeta Online and radio CBN, about use of pesticides. After discussing them, students read important informations about this issue, from ANVISA (governamental section that regulates the use of pesticides and other substances). Internet videos were also watched. The following step was a research with students’ families, to see what they knew about pesticides and how they used and storaged this kind of product (it’s a rural area and parents’ way of life is agriculture). The information obtained in class was shared with community, during a talk with an IDAF (Forests Institute) expert.

Teachers’ testimony: “Our community needed these informations, because people were using a big quantity of pesticide with no cares on handling it. Community, families and students’ participation was very intense. We achieved very good results.”



3 – Move yourself: pesticide is a dangerous product – Teacher Geziana Schulz - Santa Maria de Jetibá

Results of the research with parents: they had no sufficient information about use of pesticides, although they used it frequently.




Play performed by students in Pommerland language - “FORKEIRD SPRÜTSA” (Mistake in the use of pesticides).




Talk with IDAF (Forests Institute) expert for parents and community.



Tasting new kinds of food – Teacher Ângela Leonora – Vargem Alta

Informe April, 2012.



Tasting new kinds of food – Teacher Ângela Leonora – Vargem Alta

Students read and discussed news from A GAZETA “Pizza: filling is villain”. They talked about healthy food, studying food pyramid. A research was done to find out if at home and at school they were having healthy food. Then, students produced a text about the importance of the school’s kitchen garden, that allowed them to improve their feeding at school and at home. They enlarged the school’s kitchen garden with new plants. A healthy pizza was prepaired at the end of the project.

Teacher’s testimony: “The theme developed was a success. Students’ families helped enlarge the school’s kitchen garden and sent us the pizza’s ingredients.”



Informe – September, 2012.

Move yourself with A GAZETA – teacher Márcia Bernardi - Anchieta



Move yourself with A GAZETA – teacher Márcia Bernardi – Anchieta

Research about students’ preferences on electronic games, discussing about it. Study of A GAZETA news about athletes, specially those who overcame obstacles in life to practice sports. Research about Olimpic Games, finding in Earth Globe the city of Athens.

Teachers and students from other two schools (Córrego da Prata and Itaperoroma Baixa) visit. Walk around the school climbing mountains, trees and stones, crossing small rivers, etc. Playing of old games.

Teacher’s testimony: “Students participated of all the activities with interest.”

Cristina Moraes

Project Manager

Rede Gazeta

[email protected]

(55)(27)33218456

Documents

1. Name of the programme – Healthy Life with A Gazeta in ...bi.gazeta.pl/im/6/15100/m15100166,BRAZILREDEGAZETA... · (09/03/2012) This meeting’s objective was to teach monitors