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1
Multiple RegressionMultiple Regression
Chapter 18
2
18.1 Introduction
• In this chapter we extend the simple linear regression model, and allow for any number of independent variables.
• We expect to build a model that fits the data better than the simple linear regression model.
3
• We shall use computer printout to – Assess the model
• How well it fits the data• Is it useful• Are any required conditions violated?
– Employ the model• Interpreting the coefficients• Predictions using the prediction equation• Estimating the expected value of the dependent variable
Introduction
4
Coefficients
Dependent variable Independent variables
Random error variable
18.2 Model and Required Conditions
• We allow for k independent variables to potentially be related to the dependent variable
y = 0 + 1x1+ 2x2 + …+ kxk +
5
Multiple Regression for k = 2, Graphical Demonstration - I
y = 0 + 1xy = 0 + 1xy = 0 + 1xy = 0 + 1x
X
y
X2
1
The simple linear regression modelallows for one independent variable, “x”
y =0 + 1x +
The multiple linear regression modelallows for more than one independent variable.Y = 0 + 1x1 + 2x2 +
Note how the straight line becomes a plain, and...
y = 0 + 1x1 + 2x2
y = 0 + 1x1 + 2x2
y = 0 + 1x1 + 2x2
y = 0 + 1x1 + 2x2y = 0 + 1x1 + 2x2
y = 0 + 1x1 + 2x2
y = 0 + 1x1 + 2x2
6
Multiple Regression for k = 2, Graphical Demonstration - II
Note how a parabola becomes a parabolic Surface.
X
y
X2
1
y= b0+ b1x2
y = b0 + b1x12 + b2x2
b0
7
• The error is normally distributed.• The mean is equal to zero and the standard
deviation is constant ( for all values of y. • The errors are independent.
Required conditions for the error variable
8
– If the model assessment indicates good fit to the data, use it to interpret the coefficients and generate predictions.
– Assess the model fit using statistics obtained from the sample.
– Diagnose violations of required conditions. Try to remedy problems when identified.
18.3 Estimating the Coefficients and Assessing the Model
• The procedure used to perform regression analysis:– Obtain the model coefficients and statistics using a statistical
software.
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• Example 18.1 Where to locate a new motor inn?– La Quinta Motor Inns is planning an expansion.– Management wishes to predict which sites are likely to be
profitable.– Several areas where predictors of profitability can be
identified are:• Competition• Market awareness• Demand generators• Demographics• Physical quality
Estimating the Coefficients and Assessing the Model, Example
10
Profitability
Competition Market awareness Customers Community Physical
Margin
Rooms Nearest Officespace
Collegeenrollment
Income Disttwn
Distance to downtown.
Medianhouseholdincome.
Distance tothe nearestLa Quinta inn.
Number of hotels/motelsrooms within 3 miles from the site.
11
Estimating the Coefficients and Assessing the Model, Example
Profitability
Competition Market awareness Customers Community Physical
Operating Margin
Rooms Nearest Officespace
Collegeenrollment
Income Disttwn
Distance to downtown.
Medianhouseholdincome.
Distance tothe nearestLa Quinta inn.
Number of hotels/motelsrooms within 3 miles from the site.
12
• Data were collected from randomly selected 100 inns that belong to La Quinta, and ran for the following suggested model:
Margin = Rooms NearestOfficeCollege + 5Income + 6Disttwn
Estimating the Coefficients and Assessing the Model, Example
Margin Number Nearest Office Space Enrollment Income Distance55.5 3203 4.2 549 8 37 2.733.8 2810 2.8 496 17.5 35 14.449 2890 2.4 254 20 35 2.6
31.9 3422 3.3 434 15.5 38 12.157.4 2687 0.9 678 15.5 42 6.949 3759 2.9 635 19 33 10.8
Xm18-01
13
This is the sample regression equation (sometimes called the prediction equation)This is the sample regression equation (sometimes called the prediction equation)
Regression Analysis, Excel OutputSUMMARY OUTPUT
Regression StatisticsMultiple R 0.7246R Square 0.5251Adjusted R Square 0.4944Standard Error 5.51Observations 100
ANOVAdf SS MS F Significance F
Regression 6 3123.8 520.6 17.14 0.0000Residual 93 2825.6 30.4Total 99 5949.5
Coefficients Standard Error t Stat P-valueIntercept 38.14 6.99 5.45 0.0000Number -0.0076 0.0013 -6.07 0.0000Nearest 1.65 0.63 2.60 0.0108Office Space 0.020 0.0034 5.80 0.0000Enrollment 0.21 0.13 1.59 0.1159Income 0.41 0.14 2.96 0.0039Distance -0.23 0.18 -1.26 0.2107
Margin = 38.14 - 0.0076Number +1.65Nearest + 0.020Office Space +0.21Enrollment + 0.41Income - 0.23Distance
14
Model Assessment
• The model is assessed using three tools:– The standard error of estimate – The coefficient of determination– The F-test of the analysis of variance
• The standard error of estimates participates in building the other tools.
15
• The standard deviation of the error is estimated by the Standard Error of Estimate:
• The magnitude of s is judged by comparing it to
1knSSE
s
Standard Error of Estimate
.y
16
• From the printout, s = 5.51 • Calculating the mean value of y we have• It seems s is not particularly small. • Question:
Can we conclude the model does not fit the data well?
739.45y
Standard Error of Estimate
17
• The definition is
• From the printout, R2 = 0.5251• 52.51% of the variation in operating margin is explained by
the six independent variables. 47.49% remains unexplained.• When adjusted for degrees of freedom,
Adjusted R2 = 1-[SSE/(n-k-1)] / [SS(Total)/(n-1)] = = 49.44%
2i
2
)yy(SSE
1R
Coefficient of Determination
18
• We pose the question:Is there at least one independent variable linearly related to the dependent variable?
• To answer the question we test the hypothesis
H0: 0 = 1 = 2 = … = k
H1: At least one i is not equal to zero.
• If at least one i is not equal to zero, the model has some validity.
Testing the Validity of the Model
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• The hypotheses are tested by an ANOVA procedure ( the Excel output)
Testing the Validity of the La Quinta Inns Regression Model
MSE=SSE/(n-k-1)
MSR=SSR/k
MSR/MSE
SSE
SSR
k =n–k–1 = n-1 =
ANOVAdf SS MS F Significance F
Regression 6 3123.8 520.6 17.14 0.0000Residual 93 2825.6 30.4Total 99 5949.5
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[Variation in y] = SSR + SSE. Large F results from a large SSR. Then, much of the variation in y is explained by the regression model; the model is useful, and thus, the null hypothesis should be rejected. Therefore, the rejection region is…
Rejection region
F>F,k,n-k-1
Testing the Validity of the La Quinta Inns Regression Model
1knSSE
kSSR
F
21
F,k,n-k-1 = F0.05,6,100-6-1=2.17F = 17.14 > 2.17
Also, the p-value (Significance F) = 0.0000Reject the null hypothesis.
Testing the Validity of the La Quinta Inns Regression Model
ANOVAdf SS MS F Significance F
Regression 6 3123.8 520.6 17.14 0.0000Residual 93 2825.6 30.4Total 99 5949.5
Conclusion: There is sufficient evidence to reject the null hypothesis in favor of the alternative hypothesis. At least one of the i is not equal to zero. Thus, at least one independent variable is linearly related to y. This linear regression model is valid
Conclusion: There is sufficient evidence to reject the null hypothesis in favor of the alternative hypothesis. At least one of the i is not equal to zero. Thus, at least one independent variable is linearly related to y. This linear regression model is valid
22
• b0 = 38.14. This is the intercept, the value of y when all
the variables take the value zero. Since the data range of all the independent variables do not cover the value zero, do not interpret the intercept.
• b1 = – 0.0076. In this model, for each additional room
within 3 mile of the La Quinta inn, the operating margin
decreases on average by .0076% (assuming the other
variables are held constant).
Interpreting the Coefficients
23
• b2 = 1.65. In this model, for each additional mile that the nearest competitor is to a La Quinta inn, the operating margin increases on average by 1.65% when the other variables are held constant.
• b3 = 0.020. For each additional 1000 sq-ft of office space, the operating margin will increase on average by .02% when the other variables are held constant.
• b4 = 0.21. For each additional thousand students the operating margin increases on average by .21% when the other variables are held constant.
Interpreting the Coefficients
24
• b5 = 0.41. For additional $1000 increase in median household income, the operating margin increases on average by .41%, when the other variables remain constant.
• b6 = -0.23. For each additional mile to the downtown
center, the operating margin decreases on average
by .23% when the other variables are held constant.
Interpreting the Coefficients
25
• The hypothesis for each i is
• Excel printout
H0: i 0H1: i 0 d.f. = n - k -1
Test statistic
ib
iis
bt
Testing the Coefficients
Coefficients Standard Error t Stat P-valueIntercept 38.14 6.99 5.45 0.0000Number -0.0076 0.0013 -6.07 0.0000Nearest 1.65 0.63 2.60 0.0108Office Space 0.020 0.0034 5.80 0.0000Enrollment 0.21 0.13 1.59 0.1159Income 0.41 0.14 2.96 0.0039Distance -0.23 0.18 -1.26 0.2107
26
• The model can be used for making predictions by– Producing prediction interval estimate for the particular
value of y, for a given values of xi.– Producing a confidence interval estimate for the
expected value of y, for given values of xi.
• The model can be used to learn about relationships between the independent variables xi, and the dependent variable y, by interpreting the coefficients i
Using the Linear Regression Equation
27
• Predict the average operating margin of an inn at a site with the following characteristics:– 3815 rooms within 3 miles,– Closet competitor .9 miles away,– 476,000 sq-ft of office space,– 24,500 college students,– $35,000 median household income,– 11.2 miles distance to downtown center.
MARGIN = 38.14 - 0.0076(3815) +1.65(.9) + 0.020(476) +0.21(24.5) + 0.41(35) - 0.23(11.2) = 37.1%
Xm18-01
La Quinta Inns, Predictions
28
• Interval estimates by Excel (Data Analysis Plus)It is predicted, with 95%
confidence that the operating margin will lie between 25.4% and 48.8%.
It is estimated the average operating margin of all sites that fit this category falls within 33% and 41.2%.
The average inn would not be profitable (Less than 50%).
La Quinta Inns, Predictions
Prediction Interval
Margin
Predicted value 37.1
Prediction IntervalLower limit 25.4Upper limit 48.8
Interval Estimate of Expected ValueLower limit 33.0Upper limit 41.2
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Assessment and Interpretation:MBA Program Admission Policy
• The dean of a large university wants to raise the admission standards to the popular MBA program.
• She plans to develop a method that can predict an applicant’s performance in the program.
• She believes a student’s success can be predicted by:– Undergraduate GPA– Graduate Management Admission Test (GMAT) score– Number of years of work experience
30
MBA Program Admission Policy
• A randomly selected sample of students who completed the MBA was selected. (See MBA).
• Develop a plan to decide which applicant to admit.
MBA GPA UnderGPA GMAT Work8.43 10.89 584 96.58 10.38 483 78.15 10.39 484 48.88 10.73 646 6
. . . .
. . . .
31
MBA Program Admission Policy
• Solution – The model to estimate is:
y = 0 +1x1+ 2x2+ 3x3+
y = MBA GPAx1 = undergraduate GPA [UnderGPA]x2 = GMAT score [GMAT]x3 = years of work experience [Work]
– The estimated model:MBA GPA = b0 + b1UnderGPA + b2GMAT + b3Work
32
SUMMARY OUTPUT
Regression StatisticsMultiple R 0.6808R Square 0.4635Adjusted R Square0.4446Standard Error 0.788Observations 89
ANOVAdf SS MS F Significance F
Regression 3 45.60 15.20 24.48 0.0000Residual 85 52.77 0.62Total 88 98.37
CoefficientsStandard Error t Stat P-valueIntercept 0.466 1.506 0.31 0.7576UnderGPA 0.063 0.120 0.52 0.6017GMAT 0.011 0.001 8.16 0.0000Work 0.093 0.031 3.00 0.0036
MBA Program Admission Policy – Model Diagnostics
Standardized residuals
0
10
20
30
40
-2.5 -1.5 -0.5 0.5 1.5 2.5 More
We estimate the regression model then we check:
Normality of errors
33
SUMMARY OUTPUT
Regression StatisticsMultiple R 0.6808R Square 0.4635Adjusted R Square0.4446Standard Error 0.788Observations 89
ANOVAdf SS MS F Significance F
Regression 3 45.60 15.20 24.48 0.0000Residual 85 52.77 0.62Total 88 98.37
CoefficientsStandard Error t Stat P-valueIntercept 0.466 1.506 0.31 0.7576UnderGPA 0.063 0.120 0.52 0.6017GMAT 0.011 0.001 8.16 0.0000Work 0.093 0.031 3.00 0.0036
MBA Program Admission Policy – Model Diagnostics
We estimate the regression model then we check:
The variance of the error variable
Residuals
-3
-2
-1
0
1
2
6 7 8 9 10
34
SUMMARY OUTPUT
Regression StatisticsMultiple R 0.6808R Square 0.4635Adjusted R Square 0.4446Standard Error 0.788Observations 89
ANOVAdf SS MS F Significance F
Regression 3 45.60 15.20 24.48 0.0000Residual 85 52.77 0.62Total 88 98.37
Coefficients Standard Error t Stat P-valueIntercept 0.466 1.506 0.31 0.7576UnderGPA 0.063 0.120 0.52 0.6017GMAT 0.011 0.001 8.16 0.0000Work 0.093 0.031 3.00 0.0036
MBA Program Admission Policy – Model Diagnostics
35
MBA Program Admission Policy – Model Assessment
SUMMARY OUTPUT
Regression StatisticsMultiple R 0.6808R Square 0.4635Adjusted R Square0.4446Standard Error 0.788Observations 89
ANOVAdf SS MS F Significance F
Regression 3 45.60 15.20 24.48 0.0000Residual 85 52.77 0.62Total 88 98.37
CoefficientsStandard Error t Stat P-valueIntercept 0.466 1.506 0.31 0.7576UnderGPA 0.063 0.120 0.52 0.6017GMAT 0.011 0.001 8.16 0.0000Work 0.093 0.031 3.00 0.0036
• The model is valid (p-value = 0.0000…)
• 46.35% of the variation in MBA GPA is explained by the model.
• GMAT score and years of work experience are linearly related to MBA GPA.
• Insufficient evidence of linear relationship between undergraduate GPA and MBA GPA.
36
• The conditions required for the model assessment to apply must be checked.
– Is the error variable normally distributed?
– Is the error variance constant?
– Are the errors independent?
– Can we identify outlier?– Is multicolinearity (intercorrelation)a problem?
18.4 Regression Diagnostics - II
Draw a histogram of the residuals
Plot the residuals versus y
Plot the residuals versus the time periods
37
Diagnostics: Multicolinearity
• Example 18.2: Predicting house price (Xm18-02) – A real estate agent believes that a house selling price can be
predicted using the house size, number of bedrooms, and lot size. – A random sample of 100 houses was drawn and data recorded.
– Analyze the relationship among the four variables
Price Bedrooms H Size Lot Size124100 3 1290 3900218300 4 2080 6600117800 3 1250 3750
. . . .
. . . .
38
SUMMARY OUTPUT
Regression StatisticsMultiple R 0.7483R Square 0.5600Adjusted R Square0.5462Standard Error 25023Observations 100
ANOVAdf SS MS F Significance F
Regression 3 76501718347 25500572782 40.73 0.0000Residual 96 60109046053 626135896Total 99 136610764400
Coefficients Standard Error t Stat P-valueIntercept 37718 14177 2.66 0.0091Bedrooms 2306 6994 0.33 0.7423House Size 74.30 52.98 1.40 0.1640Lot Size -4.36 17.02 -0.26 0.7982
• The proposed model isPRICE = 0 + 1BEDROOMS + 2H-SIZE +3LOTSIZE +
The model is valid, but no variable is significantly relatedto the selling price ?!
Diagnostics: Multicolinearity
39
• Multicolinearity is found to be a problem.Price Bedrooms H Size Lot Size
Price 1Bedrooms 0.6454 1H Size 0.7478 0.8465 1Lot Size 0.7409 0.8374 0.9936 1
Diagnostics: Multicolinearity
• Multicolinearity causes two kinds of difficulties:– The t statistics appear to be too small.– The coefficients cannot be interpreted as “slopes”.
40
Remedying Violations of the Required Conditions
• Nonnormality or heteroscedasticity can be remedied using transformations on the y variable.
• The transformations can improve the linear relationship between the dependent variable and the independent variables.
• Many computer software systems allow us to make the transformations easily.
41
• A brief list of transformations» y’ = log y (for y > 0)
• Use when the s increases with y, or• Use when the error distribution is positively skewed
» y’ = y2
• Use when the s2 is proportional to E(y), or
• Use when the error distribution is negatively skewed» y’ = y1/2 (for y > 0)
• Use when the s2 is proportional to E(y)
» y’ = 1/y• Use when s2
increases significantly when y increases beyond some critical value.
Reducing Nonnormality by Transformations
Transformations, Example.
42
Durbin - Watson Test:Are the Errors Autocorrelated?
• This test detects first order autocorrelation between consecutive residuals in a time series
• If autocorrelation exists the error variables are not independent
40
)(
1
2
2
21
disdofrangeThe
e
ee
dn
ii
n
iii
40
)(
1
2
2
21
disdofrangeThe
e
ee
dn
ii
n
iii
Residual at time i
43
Positive First Order Autocorrelation
++
+
+
+
++ Residuals
Time
Positive first order autocorrelation occurs when consecutive residuals tend to be similar. Then,the value of d is small (less than 2).
0
+
44
Negative First Order Autocorrelation
+
++
+
+
+
+0
Residuals
Time
Negative first order autocorrelation occurs when consecutive residuals tend to markedly differ. Then, the value of d is large (greater than 2).
45
• If d<dL there is enough evidence to show that positive first-order correlation exists
• If d>dU there is not enough evidence to show that positive first-order correlation exists
• If d is between dL and dU the test is inconclusive.
One tail test for Positive First Order Autocorrelation
dL
First ordercorrelationexists
Inconclusivetest
Positive first order correlationDoes not exists
dU
46
One Tail Test for Negative First Order Autocorrelation
• If d>4-dL, negative first order correlation exists
• If d<4-dU, negative first order correlation does not exists
• if d falls between 4-dU and 4-dL the test is inconclusive.
Negativefirst ordercorrelationexists
4-dU 4-dL
Inconclusivetest
Negative first order correlationdoes not exist
47
• If d<dL or d>4-dL first order autocorrelation exists
• If d falls between dL and dU or between 4-dU and 4-dLthe test is inconclusive
• If d falls between dU and 4-dU there is no evidence for first order autocorrelation
dL dU 20 44-dU 4-dL
First ordercorrelationexists
First ordercorrelationexists
Inconclusivetest
Inconclusivetest
First ordercorrelationdoes notexist
First ordercorrelationdoes notexist
Two-Tail Test for First Order Autocorrelation
48
• Example 18.3 (Xm18-03)– How does the weather affect the sales of lift tickets in a ski
resort?– Data of the past 20 years sales of tickets, along with the total
snowfall and the average temperature during Christmas week in each year, was collected.
– The model hypothesized was
TICKETS=0+1SNOWFALL+2TEMPERATURE+ – Regression analysis yielded the following results:
Testing the Existence of Autocorrelation, Example
49
The Regression Equation – Assessment (I)
SUMMARY OUTPUT
Regression StatisticsMultiple R 0.3465R Square 0.1200Adjusted R Square 0.0165Standard Error 1712Observations 20
ANOVAdf SS MS F Signif. F
Regression 2 6793798 3396899 1.16 0.3373Residual 17 49807214 2929836Total 19 56601012
Coefficients Standard Error t Stat P-valueIntercept 8308.0 903.73 9.19 0.0000Snowfall 74.59 51.57 1.45 0.1663Tempture -8.75 19.70 -0.44 0.6625
The model seems to be very poor:
The model seems to be very poor:
• R-square=0.1200• It is not valid (Signif. F =0.3373)• No variable is linearly related to Sales
Xm18-03
50
Diagnostics: The Error Distribution
01234567
-2.5 -1.5 -0.5 0.5 1.5 2.5 More
The errors histogram
The errors may benormally distributed
51
-4000
-3000
-2000
-1000
0
1000
2000
3000
7500 8500 9500 10500 11500 12500
Residual vs. predicted y
It appears there is no problem of heteroscedasticity (the error variance seems to be constant).
Diagnostics: Heteroscedasticity
52
-4000
-3000
-2000
-1000
0
1000
2000
3000
0 5 10 15 20 25
Residual over time
Diagnostics: First Order Autocorrelation
The errors are not independent!!
53
Test for positive first order auto-correlation:n=20, k=2. From the Durbin-Watson table we have: dL=1.10, dU=1.54. The statistic d=0.5931
Conclusion: Because d<dL , there is sufficient evidence to infer that positive first order autocorrelation exists.
Durbin-Watson Statistic-2793.99-1723.23 d = 0.5931-2342.03-956.955-1963.73
.
.
Using the computer - ExcelTools > Data Analysis > Regression (check the residual option and then OK)Tools > Data Analysis Plus > Durbin Watson Statistic > Highlight the range of the residualsfrom the regression run > OK
The residuals
Diagnostics: First Order Autocorrelation
54
The Modified Model: Time Included
The modified regression model (Xm18-03mod)
TICKETS=0+ 1SNOWFALL+ 2TEMPERATURE+ 3TIME+
• All the required conditions are met for this model.
• The fit of this model is high R2 = 0.7410.
• The model is valid. Significance F = .0001. • SNOWFALL and TIME are linearly related to ticket sales.
• TEMPERATURE is not linearly related to ticket sales.