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Moderator:Thomas N. Shorter, Godfrey & Kahn, S.C.
Panelists:
Nancy Davis, Ministry Health CareLee Kadel, Wheaton Franciscan Healthcare
Ralph Topinka, Mercy Health System
April 16, 2010
The opinions of the speakers do not necessarily reflect the opinions of their employers.
Social Media….Social Media….Facebook, Twitter & ComplianceFacebook, Twitter & Compliance
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Outline
1. Introduction to Social Media
2. Panelist Discussion
3. Questions
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What is Social Media? What is a Social Networking Site?
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How Social Media Started
Friendster introduced in 2002 LinkedIn launched in 2003 Facebook available to college students in 2006
o Over 400 million active users YouTube available in 2005 Twitter launched in 2006
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Social Media Defined
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Social Media Platforms
o Social Networkso News & Bookmarkingo Blogso Microbloggingo Video Sharingo Photo Sharingo Message Boardso Wikiso Virtual Realityo Social Gaming
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People Using Social Media
Social media sites are the fastest-growing category on the web, doubling their traffic over the last year.
o 73% of active online users have read a blogo 45% have started their own blogo 39% subscribe to an RSS feedo 57% have joined a social networko 55% have uploaded photoso 83% have watched video clips
Universal McCann’s Comparative Study on Social Media Trends, April 2008. 17,000 respondents from 29 countries, *using internet at least every other day
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Social Media & Employee Involvement
A recent 2009 Deloitte study provides evidence of the “disconnect” that a policy can address: 60% of executives say they have the “right to know”
how employees portray themselves and their organizations online.
15% of executives say they are addressing those risks. Over 70% of companies do not have programs and
policies dedicated to monitoring and mitigating risks social media risks.
(continued)
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Social Media & Employee Involvement
2009 Deloitte “disconnect” study (continued)
74% of employees surveyed say it is “easy” to damage a company’s reputation using social media outlets.
53% of employees surveyed contend that their personal social networking pages are none of an employer’s business.
In fact, nearly 33% of employees surveyed say they never consider what the boss would think before posting materials online.
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Social Media & Recruitment
16% of workers have used social networking sites as part of their job search.
45% of employers reported in a June 2009 CareerBuilder survey that they use social networking sites to screen potential employees.
Of those who conduct online searches/background checks of job candidates, 29% use Facebook, 26% use LinkedIn and 21% use MySpace. 11% search blogs while 7% follow candidates on Twitter.
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Panelist Discussion – Employee Use
What, if any, social media are employees permitted to utilize? What do you recommend? What are the pros of employee social media use? What are the cons of employee social media use?
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Panelist Discussion – Employee Use
What employee training, if any, on social media is conducted? What do you recommend?
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Panelist Discussion – Employee Use
What policies are in place that address social media? What do you recommend? How should an organization develop an
appropriate policy? Any lessons learned from your policy development
process?
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Panelist Discussion – Employee Use
What technological restrictions are in place regarding social media? What do you recommend?
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Panelist Discussion – Employee Misuse
What lessons has your organization learned regarding social media incidents? Any recommendations on investigating social
media misuse? Local law enforcement involvement? Licensing authority responses?
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Panelist Discussion – Employee Misuse
What are some examples of how social media can compromise privacy/security? What technology solutions are available to control
social media? Costs associated with technology controls?
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Panelist Discussion – Other
Other issues for discussion and consideration regarding social media?
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Social Media Happens
Hospitals account for: 247 YouTube channels 316 Facebook pages 419 Twitter accounts 67 Blogs
Social Media Policy Development is Critical First Step
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Conclusion & Question and Answer
Nancy Davis, Ministry Health [email protected]
Lee Kadel, Wheaton Franciscan [email protected]
Ralph Topinka, Mercy Health [email protected]
Thomas N. Shorter, Godfrey & Kahn, [email protected]
This presentation is not legal advice. You should consult legal counsel regarding any specific factual situation and establish an attorney-client relationship.
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