1

MethodInterview period & data collection method:The survey was carried out during the period from 17th – 29th of September 2015 via the Internet, on the basis of the YouGov Panel.

Target group:The survey involved Norwegians aged 12-65.

E-mail invitations were sent to the people in the YouGov Panel that met these requirements.

Data was collected in order to provide a representative cross-section of the Norwegian population, on the basis of the target group.

Weighting of data and composition of the material:Data was weighted according to the dimensions of gender, age and geography on the basis of an ideal weighting from Statistics Norway, so that the results are representative of the population in relation to the aforementioned target group.

Publication - of results:

On any publication of the results of the survey, YouGov must be stated clearly as the source.

Prior to the publication of the results of the survey, YouGov must have the opportunity to approve the press release or other use of the results.

The purpose is solely to ensure that we can vouch for the use of the results in technical analysis terms.

Press releases must be drafted in accordance with the ESOMAR rules, so that a text such as the following must be included: "The survey was conducted by the YouGov analysis institute. A total of 809 CAWI interviews took place of Norwegians aged 12-65 in September 2015."

2

The role of musicQ2 Do you agree or disagree with each of the following statements?

I try to stay up to date with changes in music styles and genres

I would find it difficult or impossible to give up music listening

I often let my friends know about music and artists I consider to be good

Making music is my hobby – I play an instrument and/or sing

In my everyday life, I usually listen to a lot of music

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%

13%

6%

14%

42%

3%

19%

6%

14%

21%

5%

32%

19%

29%

13%

18%

22%

31%

28%

12%

34%

11%

36%

14%

11%

38%

2%

3%

2%

2%

2%

Strongly disagree [1]Disagree [2]Neither agree nor disagree [3]Agree [4]Strongly agree [5]Don’t know

Base (809)

3

Live music events during past 12 monthsQ3 In the past 12 months, have you been to a concert, music festival or other live music event or musical performance?

Don’t know

No

Yes

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2%

41%

57%

Base (809)

4

Number of live music eventsQ4 How many concerts, festivals or other live music events have you been to during the past 12 months?

Don’t know

More than 10

10

9

8

7

6

5

4

3

2

1

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

3%

4%

1%

1%

2%

1%

3%

11%

9%

15%

27%

24%

Base: have been to concert, music festival or other live music event with in the last 12 months (460)

5

Types of concertsQ5 What types of concerts (in terms of music styles or genres) have you been to during the past 12 months?

Don’t know

Other, please specify:

World Music

Electronic dance music

Opera

Blues

Metal

Soul/ R’n’B/Hip Hop

Folk

Jazz

Classical

Rock

Pop

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

4%

12%

5%

8%

9%

10%

11%

12%

13%

14%

14%

47%

54%

Base: have been to concert, music festival or other live music event with in the last 12 months (460)