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“Media on-demand”

Electronic Distribution of Educational Media

— New Developments in Germany —

Dr. Uwe L. Haass, DirectorFWU Institute for Educational Media, Grünwald near

Munich

Uwe.Haass@fwu.de

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Value Chain of Media for the Schools: Today: Contents and Material

Producers = FWU

International Producers

FilmArchives

OtherProducers

Media Centre

Schools

Requests, Feedback

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Value Chain and Distributionin future: electronically

Producer

International Producers

Digital Film

Archives

IndependentProducer

Media Centre

Schools

Continuous Chain of Digital Functions: Catalogues digital production digital transmission digital storage

digital rights management digital copy protection digital booking

Requests, Feedback

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Problem No. 1: Transmission6,250,000 Pixel /s

Capacity: 250,000 Pixel /s

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Example• Near-on-demand:

Ordering over Internet from home, possible until midnight: Videos in MPEG-2 Qualität

• on-demand:streamed Videos (Real, ...) Other digital, low-volume Media (Pictures, Charts, Video-Clips...)

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Distribution in a communal intranet

Communal Media Centre

Office

School

School

School

Media ServerMedia Server at FWU

commune buys a licence for controlled usage at schools

Server replaces shelves in media centre

Connection not

permanent

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Advantages of an Intranet-Solution

• controllable paths

• easier to obtain licences for media

• Role of Communes does not change (responsibility to purchase media)

• Centralised systems (play-out servers for all Germany) are not feasible

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Project in Munich County: BMOD

Elementary School PutzbrunnInauguration of the project

12.09.2000

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Teachers can order a title from home, using the Internet

Catalogue

MPEG2-file available for download

Video-Stream available for on-demand viewing

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Electronic Distribution: Projects Are Gaining Momentum

Norderstedt

Bremen

Wittmund

WolfenbüttelGöttingen

NRW / EDMOND

Thüringen

Lkrs. Koblenz

Karlsruhe

Nürnberg

Lkrs. München Austria (3 Regions)

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Modularisation:

Frosch.m pg2

editing-out

Digitisation

Media banks

virtual DVD links to other modules and supplements

importance of meta-data

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Frosch.m pg2 hausschw.av i

Click to start the viewer!

Different file formats including MPEG2 are supported.

Screen for the Teacher in Classroom:

wasser.rm

wasser.mpg2

Netsurfer.rm

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• in every moment of learning and teaching

• the “right” medium at hand

Our Vision:

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Costs of lending out a 15 min. Video in €

0

5

10

15

20

25 material carrier (VHS-Video, Film)

MPEG2-Download(realistic aim)

‘Server instead of shelves‘

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Vision Part 2: the integrated Learning Portal

Server of a communal school

district

Media on Demand for Teacher and Students

interactive Online-Contents

Information

W W W Communication: Chat, Tele-tutoring

School Projects

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Obstacles• Licence agreements with producers

• Copyright protection

• Standard of data formats and interfaces

• Standard of meta data

• Costs for equipment and maintenance (?)

Chances• New ways of teaching and learning:

Media are more than just PC and internet

• International network for producing and distributing educational media