1 Maruti Suzuki India Limited

8/9/2019 1 Maruti Suzuki India Limited

1/15

MARUTI SUZUKI INDIA LIMITEDPrajakta Surve :- 34

Rashmee Dhargalkar:- 21

Charudatta Sarawate : 18

Umang Khirbat :- 28

Umesh Pol :- 16


2/15

INTRODUCTION Started On 4th December 1983

Prime Minister Indira Gandhi hands over the

First Key

Biggest Company in the Automobile Industry

55% Market Share Of Entire Indian Market

Provides Wide Range Of B-Segment Cars


3/15

SOFTWARES USED CIS Customer Interact System-2006

CRMs Customer Relationship Management-2007

CIS & CRMs Limited To Dealers

DMS- Dealers Management System-2008

Onwards


4/15

UNBEATABLE SERVICE

ADVANTANGE Nationwide Network Of 687 Sales Points

2769 Service Centers In 1316 Cities

Family Of 40,000 Professionals

Stands For Value As Much As For Performance

V- Vast Service Network

A- Availability Of Spare Parts At Cheap CostL Low Cost Of Maintaince

U- Unmatched Technology

E Excellent Brand Name


5/15

WIDE RANGE OF PRODUCTS

OVERTHE YEARSMaruti 800 Omni Gypsy Esteem

Wagon-R Alto Zen-Estilo Swift

SX-4 A-Star Ritz


6/15

A-STAR

Research & Marketing Survey

Launched

Features

Promotional Strategy

Competitors


7/15

RESEARCH & MARKET SURVEY Sale of B-segment cars in India is likely to grow at an

average of 14.9% each year to touch 2.1 million markby 2010

In a move to make the environment friendly car

Maruti Suzuki has come forward with its model

Maruti A-Star

SEGMENTATION

During the pre-launch phase, the primary aim was to

connect with the identified TARGET of the A-Star. The

TARGET being a predominantly male group ranging

from 25 35 years of age, viral marketing was a sound

option.


8/15

LAUNCHED A-star gets launched: birth of a new star on 19th

Nov 2008

High 5s

Fuel Mileage Of 19.6 Kmpl*(ARAI)

KB Series Engine Euro 5 Ready

International Aero Dynamic Styling

Refined Driving Pleasure

High Degree Of Safety


9/15

STRIKING FEATURES Powered with new-generation three-cylinder, light-

weight aluminum K10 engine

998cc engine under its hood that delivers 67 ps @6200 rpm & exceptionally good torque of 90 nm@ 3500 rpms

Fuel-efficient car in its category exceptionalMileage of 19.6 kmpl .

Small turning radius of 4.5 meters

Airbags and ABS

Digital Console, Sporty Steering and Short throw6 gear shift

Available in 9 sizzling colors


10/15

PROMOTIONAL STRATEGYDID YOU LIKE THE PROMOTIONAL STRATEGY

OF MARUTI SUZUKI?

57% of the people said yes

43 % of the people did not like it

Y E

S


11/15

PROMOTION

Farhan Akhtar

Endorses The Brand

Youth Tag Line

STOP @ NOTHING

Rally Conducted ToProve Full Milage


12/15

COMPETITION Which of the 2 models did you like the most?

Reasons For Advantage of I-10 Over A-Star

o More Comfortable Than A-Star

o More Boot Space Than A-Star

o Good Visibility While Driving

0

20

40

60

A-Star i-10


13/15

Turning Radius- 4.5 m

Engine Capacity-998cc

Mileage- 19.6 Kmpl by

ARAI

International

Aerodynamic Design

Turning Radius 4.75 m

Engine Capacity-1100cc

Mileage- 12.0 Kmpl by

ARAI

Jelly Bean Design

A-Star i-10

COMPARISON


14/15

PERFORMANCE

/RATINGS

IT IS FLOP BY MARUTI **

BEST ****

IT IS REALLY GOOD CAR FOR FAMILY OF 4 OR5 **

VERY COSTELY & VERY SHOT BOOT SPACE

FOR LUGGAGE *

SMALL , SEXY, STURDY, GREAT MILAGE BUTLESS POWER ***


15/15

THANK YOU !!!!!

Documents

1 Maruti Suzuki India Limited