1 Job Search Strategy. 2 You are the Product How to sell yourself Exercise-Your uniqueness Data Mining Discovering hidden jobs Exercise-Creating

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Job Search Strategy

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Job Search Strategy •You are the Product

How to sell yourself Exercise-Your uniqueness

•Data Mining Discovering hidden jobs Exercise-Creating the Needs Contribution

statement

•Creating the Target Company List Exercise-Job Search Strategy Work Plan

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Career Resources Job Search Philosophy

1. Know Who You Are 2. Know What You Want 3. Know How to Sell Yourself 4. Know How to Get There 5. Work Hard at It!

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Know Who You Are•The MBTI & The Big Five •Career Leader

Know What You Want •Creating the Target Company List •Data Mining and Creating Opportunities

Philosophy in Action One reason Managerial and Career Effectiveness created to share job search skills for life.

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Philosophy in Action Know How to Sell Yourself • Interpersonal Communication • You Are The Product • Delivering the Infomercial Know How to Get There • Structuring Your Job Search • Interviewing Excellence • Negotiating the Offer

Work Hard At It!

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ABILITIESINTERESTS STRENGTHS

Your career development goal is to be paid competitively, to do what you are good at, and to do what you enjoy in an environment where you can be

yourself.

What is a Strength?

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ABILITY

ANALYSISResearchInterpretation Problem Solving

CREATIVITYArtistryInnovationImaginationSynthesisVision

COMMUNICATIONEmpathyListeningPersuasionWritten PresentationOral Presentation

ACTIONS

Investigate, observe, study, perceive, measure, test, inspectExplain, understand, portray, adviseTrouble-shoot, improve, critique, redirect, redesign

Draw, speech, write creatively, sculpt, paintInvent, change, develop, devise, break with conventionVisualize, conceptualizeAdapt, bring together with imagination Ask what if, why not? Act to find answer, see future clearly

Understand needs, feelings, issues and concerns of othersUnderstand the message others are deliveringConvince, influence, sell, overcome oppositionWrite concisely, clearly, effectively to get resultsSpeak concisely, clearly, effectively to get results

Skills & Abilities Analysis

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ACTIONS

Decide, judge, select, decide, arbitratePersist persevere, be tenacious, tie up loose ends Show the way, govern, inspire, motivateSupervise, control, directTeach, coach, counsel positively, help others growForecast, plan long and short term, strategize, set goalsCoordinate, organize, develop procedures

Build, fabricate, rebuild, assembleFit, tailor, customize, testRun, maintain, fix

Adapt easily to change, be politically awareTake initiative, be among the first to tryWork well with a team, be team player when necessary

ABILITY

MANAGEMENTDecision MakingFollow throughLeadershipManagementMentoringPlanningSystematizing

MECHANICALAssemblyInstallingOperating

PERSONALFlexibilityInitiativeTeam Player

Skills & Abilities Analysis

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Who are you?You are “a product” competing with every other “product” to catch the customer’s eye, get taken off the shelf and be bought.

Chances for a sale are high if the product:1.Makes you feel good or 2.Solves a problem

Hiring is like buying a productivity-improving product. You are a product and the employer is the customer.

Based on Don’t Send A Resume , Jeffrey J. Fox.

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Customers buy looks and packaging. Your packaging is how you look, listen, learn, and laugh. The customer will buy you if you :

•Are genuine•Do your homework •Are enthusiastic about contributing to the company •Show you can solve their problem, or fill their need•Fit in the organization’s culture•Are affordable

Who are you?

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Marketing Yourself

Great marketing companies:

Invest in innovationCreate differentiated products Tailor the product to fill specific customer

needsPackage and promote the products with clarity A hiring manager is your customer, the“buyer of you”. You are the product, your resume is your sales literature.


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Your Personal Brand


•Packages your skills, personality, and unique characteristics, into a powerful identity. •Raises you above the crowd of anonymous competitors.

Tells potential employers who you are, what you stand for, and why they need you.

Once you are clear about YOU, and what YOU really want - you will know the jobs and companies that will be an excellent match for you.

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Your Personal Brand


What is unique about you -- strengths, skills, values and passions?

Use it to differentiate yourself•Develop a vision and purpose for your brand•Be true to your essence, know yourself •Know your competition and audience •Create a brand statement •Your brand must evolve

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Self-Branding

Based on Don’t Send A Resume , Jeffrey J. Fox

•Look at yourself as a marketer. •How would you look at a product to make it a winning brand.

•Don't think of yourself as an employee even if you work for a boss.

Think of yourself as working for yourself, marketing your brand, YOU.

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Self Branding


To sell a product a marketing executive would:

1. Analyze the market for opportunities

2. Examine the competition

3. Examine current market conditions

4. Study assumptions about the future

5. Unearth problems that need to be solved

6. Discover what needs aren't being met

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Your Product Blueprint Target an organization Research that organization Write an impact letter to get an interview Treat the interview as a sales call Pre-call plan the interview Dollarize your potential value to the organization Bring something helpful to the company interview Conduct a needs analysis during the interview


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•Write an individual resume for each target organization

•Use the resume as follow-up sales literature

•Send a thank you note to each interviewer within 24 hours

•Pre-call plan each and every subsequent interview


Product Blueprint

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Human Resources


Human Resources may be shopping but they aren't buying. Their selection process starts with rejection.

Unless you are looking for a job in H.R., don’t start there.

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Your Marketing Mix


Techniques used to sell a product can sell you. 1. Advertising - Word of mouth 2. Database Marketing - People file, send articles, e-mails3. Direct Marketing - Sending targeted letters to hiring

managers4. Lead Generation - Identify a hiring company, get a

referral 5. Market Research - Learn everything you can about a

target company

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Your Marketing Mix


6. Media Plan - Internet to contact and respond to companies

7. Pricing - Dollarize your value 8. Publicity - Write articles, give talks 9. Selling - You are selling yourself, read about sales10.Tradeshows - Job fairs are trade shows for hiring

employers

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Dollarize YourselfCalculate in dollars and cents what you are worth to the customer, the employer.

If you can increase sales you are worth some of the profit on the sales.

If you can reduce waste, you are worth some of the savings.

Jobs exist to create value. The purpose of a job is to get and keep customers. Hiring managers try to evaluate each candidate’s potential to create value. Based on Don’t Send A Resume , Jeffrey J. Fox.

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Write an Impact Letter

Cover letters must be red-hot relevant. There is always a job in a company for an impact player who can quickly improve the economics of a company by:

Bringing in new customers Energizing the work force Restructuring an under-performing department Speeding up the innovation process Solving the late shipment problem Physically moving the manufacturing facility to a low cost area


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Resources

Fox, Jeffrey J. (2001) Don’t Send a Resume.

Hyperion, NY, New York.

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Career Beam

• Implementation– Target Organization Profile– Getting Organized: Next Steps– Target Organization List– Productivity Chart (optional)– STARS (optional)

Complete These Sections

Documents

1 Job Search Strategy. 2 You are the Product How to sell yourself Exercise-Your uniqueness Data Mining Discovering hidden jobs Exercise-Creating