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Introduction Teaching materials to accompany: Product Design and Development Chapter 1 Karl T. Ulrich and Steven D. Eppinger 5th Edition, Irwin McGraw-Hill, 2012.

1. Introduction

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  • Introduction

    Teaching materials to accompany:Product Design and Development Chapter 1Karl T. Ulrich and Steven D. Eppinger 5th Edition, Irwin McGraw-Hill, 2012.

  • Research and DevelopmentStructured methodsPlanned timingPredictable outcomeShort termR DLoosely structuredDifficult to planLess predictableMedium termDiscovery processNo set timingUnpredictable returnsLong term

    TBasicResearchTechnologyDevelopmentProductDevelopment

  • Changing Dimensions of CompetitionCompetitiveness today is more than ever based on product development capability.Manufacturing:Cost and QualityProduct Development:Features and Function

  • Creating Value through Product Development:

    Its all about the product.

  • Apple: Simply Better Products

  • Black & Decker Snake Light

  • GoodGrips Angled Measuring Cups

  • Target Prescription Pill Bottle

  • Bodum Pavina Glasses

  • iRobot Roomba

  • Product Design and DevelopmentKarl T. Ulrich and Steven D. Eppinger5th edition, Irwin McGraw-Hill, 2012.IntroductionDevelopment Processes and OrganizationsOpportunity IdentificationProduct PlanningIdentifying Customer NeedsProduct SpecificationsConcept GenerationConcept SelectionConcept TestingProduct ArchitectureIndustrial DesignDesign for EnvironmentDesign for ManufacturingPrototypingRobust DesignPatents and Intellectual PropertyProduct Development EconomicsManaging ProjectsTextbook

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