1 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency MarketBuildings.Energy.gov Track 5- National Programs DOE Challenge Home Chris Zitelli

1 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency Market Buildings.Energy.gov

Track 5- National Programs

DOE Challenge Home

Chris Zitelli


Chris ZitelliLEED AP BD+C, LEED-H Green Rater, HERS, Energy

Star Partner, Indoor Air Plus Partner, NAHB Green Verifier, DOE Challenge Home Partner,

Green Advantage C/R


DOE Challenge HomeBetter Business for Builders

SAM RASHKINChief ArchitectBuilding Technologies ProgramMarch 29, 2012


Zero Net-Energy Ready Homes

The Home of the Future


Not This!


This…

Built-in Black-outPower Supply

Much LowerInsurance Cost

Long-TermWarranty

DisasterResistance

LowerMortgage Rate

Ultra-Low/NoUtility Bills

LuxuriousComfort & Quiet

QualityComponents

LowMaintenance

HealthierLiving

Minimal WastedWater

Advanced HomeManagement


Pent-up Consumer Demand



How Do We Get There


1.Efficiency– Enclosure– Low-Load HVAC– Components

2.Performance– Comfort– Health– Durability– Renewable Readiness/Integration– Water Conservation– Disaster Resistance

Identify ZNERH Key Attributes

9


Set ZNERH GoalH

igh

Effi

cien

cyL

ow E

ffici

enc

y

High PerformanceLow Performance

I II

III IV

Minimum Code

New Home

Typical ExistingHome

Energy Star

CertifiedNew Home

Goal:High-PerformanceZero Net-Energy ReadyNew & Existing Homes

ZNERNew/Exist.

Home


Goal:High-PerformanceZero Net-Energy ReadyNew & Existing Homes

The

rmal

Loa

d Develop Path to ZNERH Goal

Thermal LoadThermal LoadThermal LoadThermal LoadThermal LoadThermal Load

1970 - 1980 1980 - 1990 1990 - 2000 2000 - 2010 2010 - 2020 2020 - 2030

Thermal Enclosure

Thermal Enclosure

Thermal Encl. Thermal Encl.

Low-LoadHVAC

Low-LoadHVAC

Water Man.

Water Man. Eff. Comps/MEL’s

Eff. Comps./MEL’s

Ventilat’n/IAQ

Ventilat’n/IAQ

Water Man. Water Man.

Ventilat’n/IAQ Ventilat’n/IAQ

InfrastructureDevelopment

InfrastructureDevelopment

Low-LoadHVAC

Thermal Enclosure

Thermal Enclosure

Res

ultin

g R

esea

rch

Prio

ritie

s

Bldg. Integr.Renewables

Bldg. Integr.Renewables

DurabilityDurability

NZERNew/Exist.

Home


CodesDrive ENERGYSTAR spec

Builders ChallengeENERGY STAR NextGen Farm System

Building AmericaDevelop & demoSolutions

ENERGY STARDrives codechanges, market

Building America Phase 4

DOE Challenge Home v2

ENERGY STAR v4

IECC2012

ENERGY STAR v3

IECC2009

ENERGY STAR v2

ENERGY STAR v1

IECC2006

MEC1993

DOE Challenge

Home

Builders Challenge

v1



Building AmericaPhase 1

Deploy ZNERH Strategically



Defined


CompleteBuilding Science

Component #1:

Ensure Comprehensive Building Science by making ENERGY STAR v3 a prerequisite.


Proven Innovations/

Best Practices

CompleteBuildingScience

Component #2:

Add proven technologies and practices from Building America which, along with complete building

science, lock in Zero Net-Energy capability.


Component #3:

Include energy efficient componentsthroughout the home

to complement high-performance enclosure.

Energy Efficient

Components

Proven Innovations/

Best Practices



Component #4:

Provide comprehensive pollutant controlcritical in homes this tight and well-insulated (specify EPA Indoor airPLUS requirements).

CompleteIndoor

Air Quality

EnergyEfficient

Components

Proven Innovations/

Best Practices



Component #5:

Ensure low-cost details that can save $1,000’s downstream to install solar

since homes are ready for zero net-energy performance.

Solar Ready[where

applicable]

CompleteIndoor

Air Quality

Energy Efficient

Components

Proven Innovations/

Best Practices



Component #6:

Start addressing related water efficiency issues

in homes this environmentally responsive (recommend EPA WaterSense specifications).

Solar Ready[where

applicable]

CompleteIndoor

Air Quality

Energy Efficient

Components

Proven Innovations/

Best Practices


WaterEfficient

(encouraged)


Component #7:

Don’t ignore disaster resistancesince homes built this well should last 100’s of years(recommend IBHS Fortified Homes specifications).

Solar Ready[where

applicable]

CompleteIndoor

Air Quality

Energy Efficient

Components

Proven Innovations/

Best Practices


DisasterResistant

(encouraged)

Water Efficient(encouraged)


Component #8:

Encourage QA/QC practicesto help ensure the success of builder partners.

Solar Ready[where

applicable]

CompleteIndoor

Air Quality

Energy Efficient

Components

Proven Innovations/

Best Practices


DisasterResistant

(encouraged)

Water Efficient(encouraged)

Quality Management(encouraged)


Solar Ready[where

applicable]

Summary:

All the pieces add up to DOE Challenge Home...

CompleteIndoor

Air Quality

Energy Efficient

Components

Proven Innovations/

Best Practices



DisasterResistant

(encouraged)

Water Efficient

(encouraged)


RenewablePower

(Purchase orOn-site)

Summary:

…and now home is ready for renewable power.This is a Zero Net-Energy Ready Home.

Solar Ready[where

applicable]

CompleteIndoor

Air Quality

Energy Efficient

Components

Proven Innovations/

Best Practices



DisasterResistant

(encouraged)

Water Efficient

(encouraged)



Value Proposition


ExclusiveOnly the top builders in the country

meet extraordinary levels of excellence specified by U.S. Department of Energy (DOE) guidelines.

Feel great knowing you selected a ‘best-in-class’ home.

U.S

. Dep

artmen

t of E

nerg

yValue Proposition #1


Advanced TechnologyStarting with a solid foundation of building science

specified by ENERGY STAR for Homes, every DOE Challenge Home adds advanced technology features

from DOE’s world-class research program, Building America.

Look for the proven innovations that work better.

U.S

. Dep

artmen

t of E

nerg



VisionaryEvery DOE Challenge Home embraces a unique opportunity during

design and construction to meet and exceed forthcoming codes. Additional details can save $1,000s

installing a solar system down the road.

Rest assured your largest investment will meet future expectations.

U.S

. Dep

artmen

t of E

nerg



Ultra-EfficientEvery DOE Challenge Home is so energy efficient,

a small solar system can often offset most, or all, of your utility bills. We call this Zero Net-Energy Ready.

Never worry about rapidly increasing utility costs.

U.S

. Dep

artmen

t of E

nerg



Comfort PlusExtraordinary attention to detail and better equipment

included in every DOE Challenge Home surround you with even temperatures, low humidity, and quiet

in every room on every floor.

Enjoy outstanding performance.

U.S

. Dep

artmen

t of E

nerg



HealthfulThe same way we want nutritious food on our plates,

we want healthy air in our homes. Every DOE Challenge Home has a comprehensive package of

measures that minimize dangerous pollutants, provide continuous fresh air, and effectively filter the air you breathe.

Experience a healthier home for your family.

U.S

. Dep

artmen

t of E

nerg



Quality-BuiltAdvanced construction practices and technologies are specified for

every DOE Challenge Home, but that is not enough. Independent verifiers rigorously inspect and test each home

with detailed checklists diagnostics.

Hold your home to a higher standard.

U.S

. Dep

artmen

t of E

nerg



Enduring The advanced levels of energy savings, comfort, health, durability,

quality, and future performance in every DOE Challenge Home deliver exceptional value.

Value that will stand the test of time.

Live life in a home built to last.

U.S

. Dep

artmen

t of E

nerg



Translating Value Propositions


Translating Value Proposition


Translating Value Proposition

Compare and ContrastCompare and Contrast



Challenge Home Specs


Builders Challenge

Reference Design

Builders Challenge

Mandatory Reqts.

SizeAdjustmentFactor

Alignment with ENERGY STAR v3


Mandatory Requirements

Encouraged:• Quality Management• WaterSense Label (indoor and outdoor)• Disaster Resistance (IBHS Fortified Home)


Reference Design

Higher Eff. HVAC Equip.

2012 vs. 2009 IECC

Insul. Half ACH50

More Eff. Windows

ENERGY STAR Water

Htg.


Performance



Recognition withDOE Challenge Home


You Have Lots of Choices…

You Are

Here


CH Partner Registration Process

• Review– Technical Guidelines– Partnership Agreement Terms

• Register– Electronically Sign Agreement

• Choose Optional Commitments:100% of homes meet DOE Challenge Home

Guidelines

Homes meet EPA’s WaterSense Guidelines

Homes meet IBHS’s Fortified Home Guidelines

Meet DOE Challenge Home Quality Management Program


Partner Benefits

• Resources Customizable Brochures Case Studies Branding [Logos, Home Certificates and Labels] Electronic Newsletter [updates, policy changes, new innovations]

• Technical Support Building America Solution Center Building America Stakeholder Meetings Building America Research Studies

• Recognition Housing Leadership Awards DOE Challenge Home Web Site Locator Tool


• # Labeled HomesThe number of homes displayed on the Partner Locator come from the RESNET National Registry.

• Website linkA link to your website.

Partner Locator Tool

Links Homebuyers to Leading Edge Builders:• Contact Information• Optional Commitments

• # Labeled Homes• Website link

For All Active Partners


• Take Orientation Training after registering and renew training every year

• Provide Certificate for DOE Challenge Home to each home owner

• Adhere to Brand Identity Guidelinesfor proper use of the DOE Challenge Home name and logo

• Build/Verify at Least One Home/Yearto maintain active partnership

To view the full Agreement terms and disclaimers, visit:http://www1.eere.energy.gov/buildings/challenge/

CH Partner Responsibilities

http://www1.eere.energy.gov/buildings/challenge/


• Update Company Information;• Add, Delete, and Edit Contacts; • Add/Update Your Logo;• Add Commitments; and• Access Key Tools and Resources

[http://www4.eere.energy.gov/buildings/challenge/my_account]

Maintaining Your CH Account

http://www4.eere.energy.gov/buildings/challenge/my_account


Construction & Rating Process

1. Plan Review:Rater follows standard HERS rating process with additional checklists and requirements

2. Field Rating:ENERGY STAR and Challenge Home can happen concurrently

3. Final Rating:Rater confirms mandatory reqts. and Target Home HERS Index; then enters Builder Partner ID (found on builder profile) into HERS rating software (capability being developed)

4. Reporting:Currently: Rater submits home certification to DOEFuture: Rater submits record per RESNET process with all DOE Challenge Home Certifications entered into the RESNET National Building Registry


• Rater Prints Certificateprints directly from rating software

• Certificate Includes:– Rating details– Graphic HERS Index– List of optional programs

Certification Process


• Case Study:Builder can opt to provide project information focused on marketing, business case, and technical innovations

• Utility Bill Data:Home buyer can opt to provide billing data over one-year period.

Additional Information


Builder Partner Recommendations

• ‘Test Drive’ Challenge Home[1- 5 homes; most not ready for wholesale change]

• Measure Profit Metrics:- Call-Backs- Marketing Costs- Profit Margins

• Make High-Performance Looks Different!- Architectural Feature- ‘Mark of Excellence’


Thank You

For More Information:

http://www1.eere.energy.gov/buildings/challenge/

e-mail Contact:

[email protected]

Chris Zitelli

[email protected]

ecoskentucky.com

mailto:[email protected]

mailto:[email protected]

Documents

1 | INNOVATION & INTEGRATION: Transforming the Energy Efficiency MarketBuildings.Energy.gov Track 5- National Programs DOE Challenge Home Chris Zitelli