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Making Financial Performance Management RealGreg Ferenc NagySolution Specialist IBM Cognos, AT/EE, CIS/Russia
Session Objectives
After this session, you will be able:• To discuss the role of Financial Performance
Management in today‘s business environment• To identify the value that Financial Performance
Management can bring to the organization• To obtain insights into how to structure a Performance
Management program and how to leverage the right Cognos resources
Does this sound familiar?
Spreadsheets Failing “there have been well-documented cases of errors and losses resulting from spreadsheet manipulation errors and accidents.” Source: Gartner, August 2007
Disparate Systems “Average finance organizations operate 11 finance systems per billion dollars of revenue.” Source: Hackett Group, 2007
Business Risks“62 percent of enterprises … encountered a major risk event … 42 % of these enterprises were not well prepared for the event.” Source: IBM Global CFO Study 2008
The Monthly Maze
Regulatory
Compliance
Investor
Scrutiny
Forecast
AccuracyIFRS
Spreadsheets
failing
Monthly Reporting PackageManaging Risk
Disparate
Systems
FPM as the GPS
Regulatory
Compliance
Investor
Scrutiny
Forecast
AccuracyIFRS
Risk
Management
Spreadsheets
Monthly Reporting PackageDisp
arate
Systems Managing Risk
Finance Function Makes a Difference
Driving Performance “68% anticipate serving as the performance
management experts for the rest of the company.” Source: CFO Research, Feb 2008
…Enterprise Rewards “ World-class EPM organizations
deliver 2.4 times the equity market returns of industry-peers companies.”
Source: Hackett Group, 2008
…with Professional Upside “Corporate performance and CFO performance are inextricably linked; CFOs that deliver shareholder value are most likely to achieve the next career step
they desire.” Source: CFO Executive Board, Strategies
for Inflecting CFO Performance, 2004
Finance Function Makes a DifferenceThe majority have already started to enjoy practical rewards
Source: CFO Research, February 2008
Question: How automated is your company's management of
business performance?
HIGHLYAUTOMATED14%
PRIMARILYMANUAL32%
PARTIALLYAUTOMATED54%
68% have started to automate
Finance Function Makes a DifferenceThe majority have already started to enjoy practical rewards
C-SUITE EXECUTIVES
BOARD/INVESTORS
FINANCE
BUSINESS UNIT/LINE MANAGERS
OTHER STAFF/EMPLOYEES
0% 10% 20% 30% 40% 50% 60% 70%
Highly Automated
Partially Automated
PrimarilyManual
PERCENTAGE OF RESPONDENTS SAYING “VERY SATISFIED”
Question: How satisfied are
each of these constituencies with the amount, utility, and timeliness of
performance management
available to them?
Highly automated companies report higher levels of satisfaction with their performance management data
Source: CFO Research, February 2008
Folksam Insurance
Performance Pain
60% of planning time spent collecting and consolidating from SAP R/3 and other sources
40% of planning time spent using information for planning
Cognos Impact
Reduced time spent collecting and consolidating data to 15%
85% of effort spent on productive, future-oriented work
750 daily users with access to market trends, scenario planning and forecasting, revenue and cost statements, and sales planning;
New insight into operating costs per cost center and product, sales relative to budget, and premiums paid and disbursed insurance sums
Nucleus Research www.nucleusresearch.com
Performance Management Roadmap
AUTOMATION TRANSFORMATION
Performance Management Processes • Enterprise Planning• Financial Consolidation and Corporate Reporting • Financial Analytics, Reporting, and Profitability Management• Scorecarding and Strategy Management
Address Initial Needs
People Free up experts Engage casual users
Process Eliminate re-keying Enable process visibility
Technology Leverage familiar user
interfaces (Excel, Web) Implement workflow
Move Beyond Spreadsheets
Cognos Advantages Structures and
automates all key financial PM processes
Delivers systems “driven” by finance
Drive Best Practices
People Redeploy experts Rethink user communities
Process Rethink the horizons Drive Faster cycles
Technology Leverage common data
architecture Model non-financial
measures and metrics
Cognos Advantages Offers flexible systems
that support best practices
Provides know-how and resources to support transformation
Best Practices
Drive Best Practices
RESEARCH, CASE STUDIES, ARTICLES
MEMBERS AND PEER NETWORK / COMMUNITYASSETS, RESOURCES, EVENTS
Steve Lukens Global Leader,Financial Management, IBM
David AxsonPresident, The Sonax Group
Jeremy Hope, BBRT
Innovation RoundtablesMember Communities
Best PracticesPerformance Blueprints
Wilfried Lux, FH Sankt Gallen
Drive Best Practices
Blueprints Pre-defined data, process and policy model Reflecting Best Practices Integrated and aligned Enables rapid time-to-value Tried, Tested, Validated Flexible, open, smart
Drive Best Practices
Project Accelerator
Tangible Best Practices
Smart Guide & Head Start
Benchmarks
Drive Best Practices
PERFORMANCE BLUEPRINTS BY FUNCTION
Best-practice blueprints use planning, analytics, consolidation and BI capabilities to address recurring financial and operational planning and management processes
NEW! Strategic Finance Expense Planning & Control Revenue Planning & Forecasting Workforce Planning Capital & Initiative Planning …
Management and Financial Reporting (MFR)
Close, Consolidate, Report (CCR)
NEW! Group Consolidation and Corporate Reporting (GCCR)
…
Extend Enterprise-Wide
Financial Management
ExpenseManagement
RevenueManagement
Long Term Asset Management
Cognos Advantages Easily models and links
operational plans, analytics, and metrics
Supports rapid prototyping Provides know-how and
resources to support transformation
New significantcustomer
New HeadcountCapitalExpenditures
Updated P&L Adjusted Budget
Customer Profitability
Beyond Finance
InventoryManagement
Extend Enterprise-WideTop Planning Areas
From A Survey of 75 Cognos Customers
BeyondFinance
67%Finance33%
Human Resources
Sales Planning
Prod. & Distrib.
Marketing
Other
Financial Statements
Expense Planning
Capital & Initiative
Extend Enterprise-Wide
PERFORMANCE BLUEPRINTS BY INDUSTRY
Best-practice blueprints that leverage PM capabilities by design to address industry-specific performance management processes linked to competitive advantage
Financial Services Branch Performance Retail Banking Customer Segment
Performance Corporate Banking Customer Segment
Performance Product Performance for Insurance Risk-Adjusted Profitability for Banking (IBM)Life Sciences Clinical Trial Planning Sample Optimization
Manufacturing Sales & Operations Planning Trade Promotion Management S&OP Executive ReviewRetail Store Operations (P&L) Store Development Merchandise PlanningGovernment Program Objectives Mgt
Advancing Performance Management
People Lead culture change Develop competency
Process Improve process
linkages
Technology Span enterprise
systems; reconcile “differences”
Cognos Advantages Provides all PM
capabilities Leverage all PM data
sources Supports development
of competency centers
GOALS & STRATEGY
PEOPLE & EXECUTION
SCORECARDS, REPORTS, PLANS
& FORECASTS
GOALS & STRATEGY
PEOPLE & EXECUTION
SCORECARDS, REPORTS, PLANS
& FORECASTS
Drive Performance
Performance Management SystemRequirements
AUTOMATION TRANSFORMATION
Performance Management Requirements• Structure and Automate Core Processes• Drive and Sustain Best Practices• Report, Analyze, Model, Plan, and Score Enterprise-wide Performance• Span all systems and connect management decision-making
Wrap Up and Next Steps
Get Started The Performance Manager Book
Innovation Center for Performance Management
• Hackett
• David Axson
• Jeremy Hope
Cognos Discovery and Validation Workshop
• David Norton
• Brett Knowles
• Larry Maisel
• Accenture
• Deloitte
• IBM
Why Cognos?
Leader in Performance Management• Focus and expertise• Independent system• Customer success
Global Innovation Center for Performance Management
Functional and Industry Performance Blueprints
Global Services, Support, and Partner Network Global reach and resources of IBM