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Influence your end-customer buying

decisions by:

• Providing positioning guidance and pass-through material explaining the economic impact and benefits of buying local

• Helping position channel solutions to

differentiate and win

Channel Partner: Remove this slide before presenting to clients.Goal

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Channel Partner: Remove this slide before presenting to clients.Power of Buy Local Message

• Local service and support paired with the local expertise needed to develop custom technology solutions

• World-class global supply chain management and distribution delivered through local support and services

• Quality systems built with quality components available from a local trusted advisor

• Significant economic impact to the community: keep more dollars at home and realize greater stimulus benefit

For public sector and local business, the buy local message means:

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Stimulus Opportunity• Billions of dollars in government stimulus money

is targeted to states and local communities.

• Your “buy local” message in the channel has never been stronger or had more merit

• Use this presentation as a standalone, or integrate with your current sales pitch

• Reinforce what the American Recovery and Reinvestment Act funds are for: local business, local economy

• Influence the buying decision with the compelling story of the economic impact and benefits of buying local, and how you as a reseller are positioned as a key part of the local economic engine

Channel Partner: Remove this slide before presenting to clients.

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• “Buy local” is the Channel call to arms, and it’s where you can set yourself apart

• You have an unheard of opportunity to leverage the stimulus package to strengthen your position—use this material and get in front of your local business and public sector customers

• Clearly articulate the economic multiplier effect of buying local and keeping money local, while getting an expert, custom IT solution that helps their bottom line at the same time

– Use of stimulus dollars can be reported back to the www.recovery.org site

• Join with local consultants and go after public sector business as a local dream team

– Get involved in local business and IT associations– Get connected with Green Eco-Smart sites

• Leverage the resources at our new government stimulus web portal, http://www.intel.com/cd/channel/reseller/asmo-na/eng/416564.htm

Take Advantage of Stimulus Now Channel Partner: Remove this slide before presenting to clients.

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Why Buy Local, Now?The way dollars are spent makes a significant difference to our state and community. <Channel Partner Name><Date>

Channel Partner Logo

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The numbers are staggering

• Studies1 indicate non-profit groups receive 250%—350% more support from local businesses like us, than non-locally owned businesses.

• Local businesses like us are the largest employer and providing the most new jobs.

• Economic research proves that entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.

• There is a 7X economic multiplier impact to every $1 spent. The question is: where will that impact be realized?

Proven Community Impact

1. Newrules.org (sample study: http://www.newrules.org/retail/midcoaststudy.pdf)

Poster from AMIBA campaign series: http://amiba.net/posters.html

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Proving why stimulus dollars should be spent at home

• The US Chamber of Commerce1 indicates money is spent and re-spent seven times

• When spent locally, a larger percentage stays in the community and you take greater advantage of the “economic multiplier”

• For every $100 spent at a locally owned business, $45 stays in the local economy, creating jobs and expanding the city tax base. For every $100 spent at a national chain/franchise, only $14 remains in the community2.

1. http://www.uschamber.com/default 2. Portland Independent Business & Community Alliance: ..

http://www.portlandbuylocal.org/

7X Economic Multiplier

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Our world-class technology solutions, customized foryour exact needs

• Custom: 1:1 service and custom technology solutions to fit your exact needs

• Experts: Technical experts on (government) solutions, green initiatives, and sleeker, innovative systems

• Competitive: Proven, universal technology building blocks delivered with local integration, local support, and local services that feed more dollars into the community

• Personal: Unsurpassed expertise and passion for our products and unparalleled knowledge of local customers– Local business owners are more accessible than executives of

large corporations based in other states.

Local, Custom Technology Solutions

Simply put, local owners and employees take a

special pride in their business.

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Example $600 PC purchase

Local:

• 80% goes to regional component distribution, a portion of which stays local

• 20% pays local employees who pay local taxes, utilities, food, etc.

• Multiplies economic value by 7X

Non-local:• Only 8–10% stays local

• About 90% goes out of state or country, negating the economic stimulus impact

The Local Technology Economic Multiplier

Wages, salestax, and profit

go back into the local economy

Wages, salestax, and profit

go back into the local economy

Healthier localeconomy feeds

back into your business

Healthier localeconomy feeds

back into your business

We orderhardware from

our local supplier

We orderhardware from

our local supplier

Our local staffbuilds, configuresand installs new

PC hardware

Our local staffbuilds, configuresand installs new

PC hardware

Technology and services

purchased from a local partner

like us

Technology and services

purchased from a local partner

like us

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Aging systems aren’t worth it

• Most of an IT budget is spent maintaining existing, in some cases aging and inefficient systems, that consume too much power, space, and maintenance for the performance they deliver

• Spending smart can contain costs. A PC refresh can cut operating costs by up to one third1.

• A new mainstream business desktop has two times the performance of a three-year-old mainstream desktop2.

• Today’s servers (vs. systems purchased just a few years ago) provide a 9X performance increase in the same footprint, giving you payback in just 8 months3.

• Investing in IT and broadband increases efficiency, creates economic value and employment, and has proven ROI

Why Now?

1. Optimizing PC Refresh Cycles to Maximize Business Value,” Wipro Technologies, October 2006 http://cache-www.intel.com/cd/00/00/33/54/335457_335457.pdf2. Intel benchmarks: Desktop “Intel® Core™2 Duo processor E8400 with Intel® Q45 Express Chipset versus Intel® Pentium® 4 processor 530 with HT Technologywith Intel® 945G Chipset” Notebook “Intel® Centrino® 2 Processor Technology with Intel® Core™2 Duo processor T9600 and Mobile Intel® GM45 Express Chipsetversus Intel® Centrino® Processor Technology with Intel® Core™2 Duo processor T2700 and Mobile Intel® 945GM Express Chipset3. Performance comparison using SPECjbb2005 business operations per second. Eight-month estimated payback is an Intel estimate as of November 2008comparing the cost savings achieved in 9:1 server consolidation from power/cooling and OS licensing versus the cost of purchasing a new server featuring Intel®Xeon® processor 5500 series. All results are provided for informational purposes only. Any difference in system hardware, software design or configuration may

affectactual performance and/or cost savings. For detailed calculations, configurations and assumptions, see www.intel.com/performance

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Case studiesReal results of using local resources

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Set-Up: • Ten locally owned businesses outside

of Chicago and compared with ten national chains in the same sector

Results: • Spending $100 at a local business

creates $68 in additional local economic activity, while spending $100 at a national business produces only $43 worth of local impact.

• For every square foot of space occupied by a chain, the local economic impact is $105, compared to $179 for every square foot occupied by an independent business.

Percentage of Dollars Retained1

Local: 68%National: 43%

Illinois

1. http://www.civiceconomics.com/Andersonville

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For 1 million dollars spent, the impact on local communitywas $728,726 (58%) MORE if those funds were spenton local business1.

7X Economic Multiplier Results (Illinois)

Time Spent Local Non-Local

1 $680,000 $430,000

2 $462,400 $292,400

3 $314,432 $198,832

4 $213,814 $135,205

5 $145,393 $91,519

6 $98,867 $62,519

7 $67,230 $42,513

TOTAL $1,982,136 $1,253,410

1. http://www.civiceconomics.com/Andersonville

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Set-Up: • Studied local business spending habitsResults: • Local businesses spend 44.6% of

revenue within the surrounding two counties and additional 8.7 percent within the state, primarily on:

- Local employee wages and benefits - Local goods and services - Profits that accrued to local owners - Local and state taxes

• Conversely, a national retailer operating in mid-coast Maine returned just 14.1 percent of its revenue to the local economy, mostly through payroll. The rest flowed to out-of-state suppliers or corporate headquarters.

Maine

Percentage of Dollars Retained1

Local: 45%National: 14%

1. http://www.newrules.org/retail/midcoaststudy.pdf

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For 805,139 dollars spent, the impact on local communitywas $642,348 (+395%) MORE if those funds were spenton local business1.

7X Economic Multiplier Results (Maine)

Time Spent Local Non-Local

1 $450,000 $140,000

2 $202,500 $19,600

3 $91,125 $2,744

4 $41,006 $384

5 $18,453 $54

6 $3,737 $8

7 $1,682 $1

TOTAL $805,139 $162,791

1. http://www.newrules.org/retail/midcoaststudy.pdf

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Set-Up: • Studied local restaurant spending patterns

and impactResults: • Local restaurants return over 56% of

revenue to the local economy as wages, goods and services purchased locally, profits, and donations; chain restaurants return only 37%

• $1 million spent at local restaurants generates over $900,000 in additional local economic activity and supports 15 jobs; the same amount at chain restaurants producers only $600,000 and supports only 10 jobs

Michigan

Percentage of Dollars Retained1

Local: 56%National: 37%

1. http://www.newrules.org/retail/econimpact.html

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Set-Up: • Studied local business spending

habitsResults: • Local businesses buy more local

goods and services and employ more local people because they have no headquarters staff elsewhere

• If residents redirected just 10% of their spending from chains to local business, $192 million in additional economic activity would be generated in San Francisco with almost 1,300 new jobs1.

San Francisco

1. http://www.newrules.org/retail/econimpact.html

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• Make <your company name> your first choice for world class technology solutions

• Help us keep the stimulus dollars in <your state> and leverage the economic multiplier effect to increase its value

Channel Partner: Remove this slide before presenting or customize to your liking.Summary